#10 DIRECTV NOW
DIRECTV NOW is our new over-the-top streaming entertainment product, and it will soon be out in the market. Simply put, customers will be able to use DIRECTV NOW to watch live and on-demand content on many of their devices – TV, smartphone, tablet, etc. – anywhere with an internet connection. Earlier this year, DIRECTV NOW was just a good idea. That’s when our user experience teams get to work. In this month’s Life at AT&T podcast, you’ll get to hear how important customer input is in designing our new entertainment products. Danielle Hammond is one of our customer testers and Bethany Fenton leads the design team behind our new DIRECTV products.