66 minutes | May 5, 2021

#247: How Clarity of Vision, Certainty of Intent and Powerful Values Impact Leadership and Personal Greatness

On today’s show, we have special guest Warren Rustand who not only worked alongside President Ford but also has a lengthy career, running, growing and selling companies that were anywhere from a small private business to taking multi-billion dollar companies public. Having successfully survived everything the market and life has thrown at him over decades, Warren shares on today’s show why and how personal greatness and leadership are crucial if you’re going to succeed in business. Warren summed up his findings in his new book called “The Leader Within Us” where he drives home the importance of leading yourself before you lead your team, as well as working on your personal greatness. We’ll dive into the difference between advocacy and inquiry, and how to manage the difficult balance—and sometimes tradeoffs—we make out of our professional and personal lives. The clarity of your intent, your long term vision, and your value system help to mold your ambitions, your profession, and your success. While we normally stay away from leadership discussions because of the fluff associated with it, today’s conversation with Warren Rustand had much more substance than that. If you can create a vision that is big enough to have all of your team within it, and also keep working on yourself so you can be the leader you need to be for your team and business, then you’ve got a recipe for success.   What You Will Learn In Today's Podcast Interview The value of being prescriptive at all levels, in business and at home What leadership qualities Warren learned from his father, a corporate exec-turned farmer who took over the family business unexpectedly As long as you stay on the road to your vision, you will achieve that vision despite how many times we have to swerve left and right Five qualities of a great leader How your achievement stories tell more about you than you think and why you should look at what you count as your achievements Why you need to look at this day if you want to achieve your dreams someday How clarity of vision, certainty of intent and powerful values impact goal setting The incredible benefits of putting weekly thinking session into your official schedule How to design your life and make hard decisions before they happen When leaders should communicate alignment with their staff and how often they should reinforce the message The five principles of personal greatness: Commit to personal discipline; Live with purpose, every day; Act with intent; Make conscious choices; Have a cause greater than yourself How important journaling is and what value it brings to your life Why you need to find people who are willing to have difficult conversations with you to help keep you on track and accountable What advocacy versus inquiry has to do with your listening skills The difference between creating leaders and creating employees How being transparent kept him working alongside a President of the United States at 29 Why you should make a family mission statement and shared vision   Are You Growing The Value of Your Business Take The 2-Minute Assessment To Get Your Intentional Growth Score™ And 1-Page Vision Board. Are your company's current initiatives intentionally designed to increase the value of the business? Do you know what you want from your business long term and why? Do you know what your company is worth? Do you know the differences between Management, Family Transitions, PE Firms, ESOPs and Strategic Buyers? Does the business have a written strategic plan on how to achieve the desired normalized EBITDA and valuation?   About the Guest: Warren Rustand has created, led, and grown many successful private, public, and not-for-profit entities. Having worked for President Ford, Warren is familiar with high-pressure decisions and has devoted his career to exploring vision, strategy, executive leadership and achievement. After a legacy of strong companies, Warren managed to put all of his experience and hard-earned wisdom into his book, The Leader Within Us. He has also been recognized with many honors and awards, such as: The Visionary Leadership Award, The Distinguished Citizens Award, The 25th Year Achievement Award, The Sports Hall of Fame, The Robbie Award, and Father of the Year Award. Warren is passionate about family, entrepreneurship, public policy and community.   Quotes: 07:27 - “All of us lead in different ways.” – Warren Rustand 14:21 - “If you’re not taking the time to think, the chance of you getting to that clarity of vision, the chances of you getting to what you want to become, are greatly reduced.” – Warren Rustand 17:15 - “There are three days in our lives: yesterday, today and tomorrow.” – Warren Rustand 17:52 - “What do I have to get done this day to make someday possible?” – Warren Rustand 21:10 - “I think the first great quality of a leader is humility, it’s not self-promotion.” – Warren Rustand 21:55 - “I think we’re all called to a higher purpose. And I think that part of the reason why we want to have great strategic thinking every day is to discover that higher purpose. That needs to be our clarity of vision.” – Warren Rustand 24:46 - “Some leaders are rigid, very disciplined, and some of them are more relaxed. And that’s just the nature of their personality and all that’s okay.” – Warren Rustand 39:47 - “Sometimes we need to be vulnerable, honest, and transparent. And we have to be that all the time to gain the trust of people around us.” – Warren Rustand 42:50 - “We need to be leaders in four parts of our lives: Family, business, community and self.” – Warren Rustand 46:18 “We have to predetermine what’s most important in our lives. We can’t wait for the moment and then decide at that moment.” – Warren Rustand   Links and Resources: Warren Rustand Official Website Mastering Your Cash Flow Digital Course ARKONA Boot Camp Reach out to me if you have questions about the boot camp!   You can also reach out to me via email at rtansom@arkona.io, or on my LinkedIn.
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