65 minutes | Mar 17, 2021

#240: How Service Express Grew by Double Digits Year- Over- Year from $2.8M to $240M

How clear is your company’s BHAG? Are you the best person to run the day-to-day operations of your company? Today’s episode is a perspective shift as we speak to Ron Alvesteffer, the key employee behind massive culture and fiscal shifts at Service Express, who took the company from $2.8 million to $240 million. Ron highlights the importance of a clear BHAG and how it aligns the company’s strategic plan, financials and core values. He shares how trusting your staff to do the jobs you hired them to do and the impact training future owners, not just employees, has on your bottom line. This is not one to miss if you’re looking for a practical way to implement systems and processes that will bring a higher valuation and greater corporate culture to your enterprise. What You Will Learn In Today’s Podcast Interview The importance of clarifying and executing on your BHAG (big hairy audacious goal) How Service Express maintains double-digit growth almost every year Why the mindset Ron had as the president and non-owner helped him focus on growing enterprise value The importance of getting clear on what you want, where you’re going and what you’re willing to do to get there How having his founder mentor him set the bar for Ron getting all of his staff to think like business owners What Ron learned the first time they tried to exit the business Why you should stop working hard in the business and instead work on it What each round of private equity financing did (and didn’t do) for his business Why the business chose not to bring in a strategic buyer or an operating partner when looking for growth opportunities How to identify and categorize your needs as a seller so you can rate potential buyers The value of understanding the size of your market opportunity, how you position against competitors, and getting clear on your strategy, plan and financial projects What impact repeatable processes and systems without customer or location concentration has on valuation How to grow your staff to be capable of the jobs you trust them with  Are You Growing The Value of Your BusinessTake The 2-Minute Assessment To Get Your Intentional Growth Score™ And 1-Page Vision Board. Are your company’s current initiatives intentionally designed to increase the value of the business? Do you know what you want from your business long term and why? Do you know what your company is worth? Do you know the differences between Management, Family Transitions, PE Firms, ESOPs and Strategic Buyers? Does the business have a written strategic plan on how to achieve the desired normalized EBITDA and valuation?   arkona.io Arkona Intentional Growth™ Assessment Landing Page A 2-minute assessment that helps you focus on creating a valuable company and capitalize on the opportunities to come.   3:49  About the Guest:Ron Alvesteffer is the President and CEO of Service Express, which sells service contracts to finish server, storage and networking gear in large, corporate data centers. Since 2001, the company has averaged double-digit growth that Ron attributes to the unique corporate culture called The Service Express Way. Ron’s passion for ongoing education and building better leaders extends past his work day as he speaks to companies and organizations about leadership development and building winning workplace cultures. He has served as both the Chapter Chair and the Education Chair for the Young Presidents’ Organization (YPO), and he’s also on the board of the Spectrum Health Foundation. Quotes:07:05 - “You can get a degree in sales. There was none of that when I was starting in the 90s. Business was either marketing or accounting and finance. It wasn’t sales, right?” – Ron Alvesteffer  11:32 - “Standardized everything, brought in training and taught the team and things just took off from there.” – Ron Alvesteffer  11:54 - “No one has an instinct for hiring.” – Ron Alvesteffer  13:34 - “I think you should name me president and just be an investor; let me run the company.” – Ron Alvesteffer 18:37 - “What’s the goal and does everybody have a shared goal?” – Ron Alvesteffer 21:05 - “The longer we talked, the terms got worse.” – Ron Alvesteffer 28:45 - “The right private equity investor will buy into what your vision and strategy.” – Ron Alvesteffer 33:30 - “There’s a difference between people who spend time wanting to know the people and the culture and thinking about how not to disrupt that going forward, backed up by reference calls and checks to their firms to make sure they’ve demonstrated that they have done that.” – Ron Alvesteffer  41:45 - “If we’re going to accelerate investment here in years one and two, when does that investment pay out? What’s the projection for that and then measure against the projection so you know if you’re working or not.” – Ron Alvesteffer  Links and Resources:Ron Alvesteffer websiteService Express websiteService Express Facebook pageService Express InstagramService Express Link TreeService Express LinkedInMastering Your Cash Flow Digital CourseARKONA Boot CampReach out to me if you have questions about the boot camp!You can also reach out to me via email at rtansom@arkona.io, or on my LinkedIn.
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