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The Licensing Mixtape
25 minutes | 2 days ago
License Global x Bioworld - Episode 2: Connecting Fans at Retail
Navigating the consumer engagement landscape is more challenging than ever. With new platforms emerging every day, consumers have options on where to engage. Bioworld understands that and is meeting the fans wherever they are. This makes it easier for their retail and brand partners to succeed. McKenna Morgan, digital editor, License Global is joined by Beth Taylor, Jennifer Staley, Sean Parnell, Chad Neurenberg and Casey Hulse of the Bioworld team to discuss how Bioworld connects with fans at retail.
12 minutes | 16 days ago
S2 E8: Gaming Issue Special - Top 5 Brand Engagement Trends in Gaming
To mark the launch of License Global's Gaming Issue, we’re looking at the top five brand engagement trends and methods behind the biggest entertainment platform in the world. Read the gaming issue here: https://www.licenseglobal.com/magazine/april-2021#1
21 minutes | a month ago
S2 E7: Inclusivity, Fandom and Retail with Redbubble
Eric Morse of direct-to-consumer retailer Redbubble joins Patricia DeLuca of License Global to discuss how brands and retailers can truly cater to fans everywhere.
11 minutes | a month ago
S2 E6: The Top 5 Takeaways from License Global's Kids Issue
To mark the launch of License Global's first themed issue, Ben Roberts takes a deep dive into The Kids Issue, looking at our Top 5 takeaways, exclusives, and insights from the stories themselves.
23 minutes | 2 months ago
S2 E5: "League of Legends" and Brand Extensions with CAA-GBG
Robert Schwartz of CAA-GBG talks to Patricia DeLuca and Ben Roberts of License Global to explore the depths of the "League of Legends" universe, how gaming is facing a meteoric rise in terms of fandom, and what exactly Brand Extension means for the future of retail and consumer engagement.
31 minutes | 2 months ago
S2 E4: Kids Industries on Kids Fandom and the Importance of Play
Ben Roberts speaks to Kids Industries for an in-depth insight into how the psychology of fandom works, why nostalgia isn't a big enough word for what we share with our kids and what family brands need to do in order to stand out in 2021.
26 minutes | 3 months ago
License Global x Bioworld - Episode 1 - Powering Fandom
Bioworld's Jennifer Staley and Beth Taylor join License Global's Bibi Wardak and McKenna Morgan for an in-depth discussion on fandom, the creativity it fuels and how Bioworld has become a fan-favourite from gaming to movies, anime and beyond.
25 minutes | 3 months ago
S2 E2: Going Green with Products of Change
Founder of Products of Change, Helena Mansell-Stopher, joins Ben Roberts to discuss the organisation's sustainable goals, the industry leaps underway across brands and licensing and the small steps brands can take to make a big impact today.
25 minutes | 4 months ago
S2 E1: Rugby League World Cup on Strategy, Sport & Social Impact
Jonathan Neill, commercial director, Rugby League World Cup 2021 joins Ben Roberts to discuss the resilience of sport, how to engage fans on and off the pitch and how to build the biggest event to be held in the U.K. this year.
2 minutes | 4 months ago
The Licensing Mixtape Season 2 Announcement
The Licensing Mixtape is back with a brand-new season on January 25, 2021. Hear how the Rugby League World Cup is engaging fans at home ahead of the UK’s biggest sporting event. Find out how the psychology of fandom is driving success in lockdown with Kids Industries and where inclusive retail fits into the world as we know it with Redbubble. All this and much more, coming Jan. 25.
39 minutes | 5 months ago
Episode 17: The Biggest Brands of the Decade with License Global
The License Global Team breaks down their top picks of 2020 edition of The Influentials report, as the December issue gives us chance to look back at the brands that broke the decade as well as those to keep a close eye on over the next ten years.
33 minutes | 6 months ago
Episode 16: The Smiley Company's Feel-Good Retrospective of 2020
Matt Winton, global head, partnerships, The Smiley Company, shines a much-needed positive light on the stories and people of 2020, discusses the importance of emotional intelligence and the green shoots of 2021 for purposeful brand growth.
24 minutes | 6 months ago
Episode 15: The Art of Character Creation with Sanrio
Silvia Figini, COO, EMEA (Global, Mr. Men), Sanrio joins us on the Licensing Mixtape to discuss the art of creating iconic characters, how kawaii culture works on an emotional level and what Sanrio is planning for the future of Hello Kitty and Mr. Men & Little Miss.
32 minutes | 6 months ago
Episode 14: Opsec Security on How COVID-19 Impacted Licensing
License Global sits down with Opsec to dig into to new reports on the impact COVID-19 has had on the broader supply chain and retail spaces.
28 minutes | 7 months ago
Episode 13: How Barbie Turned into A Cultural Icon
Robert Best, senior design director, Mattel, shares how inclusivity and imaginative play has kept Barbie in the cultural zeitgeist for over 60 years.
27 minutes | 7 months ago
Episode 12: New Kids On The Block’s Danny Wood Gets Candid About Music Licensing
From an early ‘90s kinetic whirlwind to a perfect well-oiled machine, the licensing program of pop megagroup New Kids On The Block has evolved today into an ideal blueprint for music licensing. NKOTB’s Danny Wood tells License Global editor Bibi Wardak about going from merch mayhem to merch mastery.
24 minutes | 7 months ago
Episode 11: Crafting Creative Engagement with Crayola
Ben Roberts and Amanda Cioletti of License Global speak with April Heeren, general manager, domestic licensing, Crayola to discuss the company's incredible origin story and what the future holds for one of the world's biggest family brands.
26 minutes | 7 months ago
Episode 10: Funimation on the Power of Streaming Anime
Mitchel Berger, senior vice president of global commerce, Funimation, highlights the impact that streaming media has had on growing anime’s global footprint.
28 minutes | 7 months ago
Episode 9: Bioworld's Fan First Approach to Licensing
Bioworld Merchandising’s Jennifer Staley and Beth Taylor highlight how the company’s “Fandom Forever” approach has redefined the licensing business in this special Festival of Licensing episode.
33 minutes | 8 months ago
Episode 8: Lessons from the World of Licensing with Sid Kaufman, UTA
Licensing icon Sid Kaufman, UTA speaks with Steven Ekstract about his early days building brand programs for "Alf" and a lesser-known Dinosaur movie called "Jurassic Park", all the way to his work with modern social media influencers. Learn about the evolution of licensing, retail and consumers here on the Licensing Mixtape.
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