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Let's Talk Nerdy

5 Episodes

23 minutes | Aug 23, 2020
Ugly Drinks: Hugh Thomas on Innovating the Beverage Industry
In this episode, we are honored to have Hugh Thomas, CEO and co-founder of Ugly Drinks, join us as he discusses his company's refreshing mission statement and the importance of online ordering during social distancing. Having started in the U.K. with the goal to stand for the "ugly truth" and help promote healthier decisions for the world, Ugly Drinks has been highly successful with expanding into a global company. Tune in to hear all about this innovating company and the release of some of their new flavors!
16 minutes | Apr 14, 2020
COVID-19 Pandemic: How Does it Affect My Brand?
With the current coronavirus pandemic, the world as we know it, has come to a halt. But now, more than ever, it is important to digitally market your brand as the world turns digital. We bring to you, from the comfort and safety of our homes, some useful advice for what you can do for yourself and your brand during this unprecedented time. Stay safe everyone!
29 minutes | Mar 10, 2020
High Road Craft Brands: Nicki Shroeder on Building the Brand
For this episode, we bring you an engaging conversation with Nicki Shroeder, co-founder and chief brand officer of High Road Craft Brands, as she describes her company's road to success. Identifying a niche in the market for hand crafted ice cream, she and her husband set out to build a company founded on family values of artisan goodness and love in each product. She shares with us today her personal insights and experience to building up her company and the importance her brand has gained over the past ten years - as well as her favorite ice cream flavors.
26 minutes | Mar 10, 2020
MNI Targeted Media: Matthew Fanelli on the Changing Consumer Journey
In a world of evolving technology and media, it's become very important for brands to find the most effective ways to reach customers and promote their company. Matthew Fanelli, Senior Vice President of Digital at MNI Targeted Media out of Stamford, Connecticut, shares with us his valuable insight into the consumer based behavior, data and transparency and offers advice on how to reach the right customers through technology. Start building up your brand and the relationship between your customers today!
36 minutes | Mar 5, 2020
Ithaca Hummus: Chris Kirby on Monetizing a Business Idea
Joining us today is Chris Kirby, founder and president of the successful company Ithaca Hummus. He shares with us his journey from his humble roots as a dishwasher and rise to president of a company that sells products in grocery stores across the country, while still maintaining the same quality taste and freshness of local products. Whether you are looking for the inspiration to start your own business or need ideas to address current marketing challenges, this is the podcast for you.
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