Created with Sketch.
Let's Talk Marketing with Denise Fay and Shane Cowley
28 minutes | Oct 15, 2021
The Importance of Features and Benefits
Welcome to Episode 25. Denise Fay and Shane Cowley talk all things copy in this episode, with a focus on the importance of Features and Benefits. There is a huge difference between something that is written and something that converts. As Denise says, she just strengthens people’s strengths when it comes to training workshops on copy. In this engaging episode where Shane interviews Denise, we talk about How to get words jumping off the page The common mistake that people make when writing content or sales copy The hierarchy of benefits and how it benefits your reader The ratio of benefits to features How to sprinkle sparkly copy dust on your copy and much, much more. Resources Mentioned in the Podcast 7 Essentials Missing from Your Marketing (and what to do about it) – www.achievemarketing.ie/7essentials The Achievers Club – www.achievemarketing.ie/the-achievers-club Achieve Marketing's SEO Cheat Sheet - www.achievemarketing.ie/seo Then come over and chat with us...on social. We'd love to hear from you. Here's where you'll find us: Dedicated Facebook group for the podcast – www.facebook.com/letstalkmarketing Website – www.achievemarketing.ie Facebook - www.facebook.com/achievemarketing Instagram - https://www.instagram.com/achievemarketing Twitter - www.twitter.com/achievemarketing Linkedin - www.linkedin.com/pages/achievemarketing
55 minutes | Mar 25, 2021
Getting Started on Clubhouse with Johnny Beirne| Episode 23
When you get concussion and are out of the game for a few months, the last thing you expect is a new social audio platform! However, that's exactly what happened! True fact. :-) So our guest today is Mr Johnny Beirne and he's talking to us all about Clubhouse. This new audio only, invite only, Apple only platform. If you have dipped your toe into or haven't an iota about where to start, then this, my friend, is a podcast made for you all about Clubhouse. We talk about getting started, security issues, getting on stage, Clubhouse etiquette, rooms, clubs and of course..the elephant in the room...is it a shiny object? (You'll love when we talk about that, if you are results-based). Think of Clubhouse as a conference...one where you get to put your earphones in to listen to great content and one where you just have to unmute yourself and talk. Simples! And if you liked this interview, then I have one Ask.... My ask of you – share it with others who don't have a clue about Clubhouse! Learn more about Johnny Beirne Website - www.johnnybeirne.com Clubhouse - @johnnybeirne Get his free book 'Say It Once, Sell It Often' Book on the home page of his website. Then come over and chat with me...on social. I'd love to hear from you. Here's where you'll find me: Website - www.denisefay.com Facebook - www.facebook.com/denisefayonline Instagram - https://www.instagram.com/denise_fay_achievemarketing/ Twitter - www.twitter.com/denisefay Linkedin - www.linkedin.com/in/denisefay
45 minutes | Oct 29, 2020
Working ON your business not IN your business with Lynsey Hanratty | Episode 22
From a Scientist to a Business Coach One thing my guest this week is focused on is focus (excuse the pun!). Lately, I’ve been thinking about working ON the business rather than IN the business. How so many business owners experience the see-saw approach to entrepreneurship. I was delighted to have Lynsey Hanratty come on the show to talk about staying safe, how we self-sabotage our goals and how to overcome it. I loved her very simple approach to overcoming self sabotage – she gave us one simple but man, it was powerful, technique, which I have started doing. And I think you should do too. I’m not going to say anything else other than listen to the podcast. If you feel you need extra focus, a gentle push to stop you from playing small, then drop everything and listen to this. And my ask of you – if you love this interview, then I would love a review. I’d really appreciate that. And then come join the conversation - head over to the Lets Talk Marketing Community, our free, private group on FB. Or chat with me on social. I'd love to hear from you. Here's where you'll find me: Website - www.denisefay.com Facebook - www.facebook.com/denisefayonline Instagram - https://www.instagram.com/denise_fay_achievemarketing/ Twitter - www.twitter.com/denisefay Linkedin - www.linkedin.com/in/denisefay Discover more about Lynsey Hanratty here - https://www.lynseyhanratty.com/
20 minutes | Sep 30, 2020
Monday Motivation - Ask and you will Achieve - with Sinead Brassil and Denise Fay
This is an interview for #mondaymotivation with the fantastic Sinead Brassil. I wanted to share with you as we talk a little bit about me as a gogetter and being all #gogettery (yep, I made up a new word on the spot!) We talked about challenges and how asking for help is a sign of strength not weakness. Enjoy a few short moments of inspiration and motivation. Here's a link to the TEDx talk - Ask and You Shall Achieve TEDx Talk - https://youtu.be/J93IPj_2ke4 Then come join the conversation - head over to the Lets Talk Marketing Community, our free, private group on FB. Or chat with me on social. Here's where you'll find me: Website - www.denisefay.com Facebook - www.facebook.com/denisefayonline Instagram - https://www.instagram.com/denise_fay_achievemarketing/ Twitter - www.twitter.com/denisefay Linkedin - www.linkedin.com/in/denisefay
22 minutes | Sep 16, 2020
Follow Up and Sales Success | Episode 20
Timid salespeople have skinny kids so said Zig Ziglar. Sales is not just about the Ask, it’s about the Follow up. An area where business owners leave cash on the table! As we are well into September, the last quarter is fast approaching and I want you to start bringing in the cash so you can Finish Strong for 2020. It starts now. #itsnownotwhen I talk about a mindset switch which will make follow up so much easier. When you own your own message, when you share your YOU Factor with the world, follow up just gets easier. In this podcast, I talk about Follow up and it’s importance. I share with you - The 3 Ps to Follow up 3 Ways to Start Adding Soft Follow up in your Process A lesson about Follow up that staring you in the face but you may even be aware of it If you spend so much time working on your marketing, make time for Follow up. It’s right there in front of you. Then come join the conversation - head over to the Lets Talk Marketing Community, our free, private group on FB. Or chat with me on social. Here's where you'll find me: Website - www.denisefay.com Facebook - www.facebook.com/denisefayonline Instagram - https://www.instagram.com/denise_fay_achievemarketing/ Twitter - www.twitter.com/denisefay Linkedin - www.linkedin.com/in/denisefay Here’s the link to the days of the year. - www.daysoftheyear.com..it is such a fun resource. But we warned, you’ll get sucked in and 30 minutes will fly by without even noticing!! (or maybe that’s just me!)
28 minutes | Aug 19, 2020
How to Communicate your Message to Create a Community of Raving Fans - Episode 19
This is the second part of the Keynote talk I gave to the PSA Ireland event. This is part two – How to Communicate your Message to Create a Community of Raving Fans. This is my message to share with the world. Episode 18 – was part one – How to Create a Community of Raving Fans...so check that out. In this podcast, I ask you if you are operating in a sea of sameness...and what to do about it. I talk about the Elevator Pitch – does it really work? I also introduce you to what I call ‘The U Factor’. It’s something that is missing in traditional marketing message – it’s what makes you YOU! Incongruence in a marketing message hinders your success. Your customers and clients need to know, with 110% clarity, what you do and can do for them. They also need to know you...because that’s how they’ll connect. You deserve success and it starts with your marketing message. It starts here...so you can create a community of raving fans, which results in the holy grail of marketing. I hope you enjoy it as much as my audience did. And my ask of you – if you do, I would love a review. I’d really appreciate that. And then come join the conversation - head over to the Lets Talk Marketing Community, our free, private group on FB. Or chat with me on social. Here's where you'll find me: Website - www.denisefay.com Facebook - www.facebook.com/denisefayonline Instagram - https://www.instagram.com/denise_fay_achievemarketing/ Twitter - www.twitter.com/denisefay Linkedin - www.linkedin.com/in/denisefay I mentioned Andrew Dobbin’s podcast – it’s here, Episode 2 - https://podcasts.apple.com/ie/podcast/valuable-lessons-in-networking-with-andrew-dobbin/id1455276260?i=1000431525060
15 minutes | Jul 23, 2020
Building a Community of Raving Fans
I was one of two keynote speakers at the Professional Speakers Association Ireland June event and I gave a talk called ‘How to Communicate your Message and Build a Community of Raving Fans’. This is my message to share with the world. It was a short talk – 20 minutes or so but the feedback I got was phenomenal and I was asked would I record it as a podcast because some people just loved it. So here it is...broken into two parts. This first part, in this episode is all about Creating a Community of Raving Fans.. The next episode will be about your marketing message. I talk about why you should think about creating a community of raving fans and explain the 3 Rs of Community of Raving Fans. I hope you enjoy it as much as my audience did. And my ask of you – if you do, I would love a review. I’d really appreciate that. And come join the conversation - head over to the Lets Talk Marketing Community, our free, private group on FB. Or chat with me on social. Here's where you'll find me: Website - www.denisefay.com Facebook - www.facebook.com/denisefayonline Instagram - https://www.instagram.com/denise_fay_achievemarketing/ Twitter - www.twitter.com/denisefay Linkedin - www.linkedin.com/in/denisefay Take care, Denise
14 minutes | Jul 23, 2020
Bonus episode - why we need to keep marketing
This is a bonus episode to explain the gap in shows between June and July. I was totally honest about it, because while I talk about consistency and momentum to my clients, I do understand there is a difference between the theory and the practicality. So I give two main reasons - time and fear. And I offer advice to you if you're faced with the same excuse about why you're not marketing. It's a short one, take a listen and then get marketing!! But please join the conversation - head over to the Lets Talk Marketing Community, our free, private group on FB. Or chat with me on social. Here's where you'll find me: Website - www.denisefay.com Facebook - www.facebook.com/denisefayonline Instagram - https://www.instagram.com/denise_fay_achievemarketing/ Twitter - www.twitter.com/denisefay Linkedin - www.linkedin.com/in/denisefay Take care, Denise
28 minutes | Jun 5, 2020
5 Tips to Keep People on your Website - Episode 17 of Let's Talk Marketing
Your website is the only piece of real estate on the Internet that you own. I’ve been helping businesses market their websites since 2000 and have seen many social media platforms arise with much fanfare and then disappear. So if you had content and followers on those platforms, when they went, chances are your followers and content did too. This is why it’s so important to have your own website. You own your website. And the one thing that will keep people on your site is...your content. In this podcast, I give you five content tips to keep people on your website. After all, images tell but content sells. Keep your readers on your site with these five tips.
58 minutes | May 19, 2020
Productivity, Focus and Fun with Theresa Cifali - Episode 16 of Lets Talk Marketing
One of the things that I have been working on this year is productivity and planning. I’m a firm believer in 'Discipline is Freedom'. However, nothing like a worldwide pandemic to test one's planning! So I invited my good friend, colleague and mentor Theresa Cifali onto the show. She is a serial entrepreneur, productivity coach and a person who speaks planning in the language that suits the individual. This is a lady that rejects rigid structure and doesn’t like planning yet is a productivity coach who achieves all her goals and works with her clients to achieve the same. So how can you compute this oxymoron? Well it all comes down to your priorities and your personality type. And when you have those down pat, and are aware of your motivators, then your planning becomes so much easier. This is a podcast not to be missed. We had so much fun.
27 minutes | Apr 30, 2020
Let's Embrace Video Marketing
Video is everywhere. If you are a reluctant video marketer, then this is the podcast for you. Here's some stats - - 59% of executives say they would rather watch a video than read text. - 95% of a message when they watch it in a video, compared to 10% when reading it in text. So there is no denying that businesses need to do more video. In this podcast, we talk about the FEAR of video, and HOW we can get around it. I also talk about structuring your video and the importance of Who, What & Why...essentials to avoid defeat. Then I talk about 4 different types of video - it's not just about the talking head on video! After this video, you'll be motivated to hit the publish button, click your clickerboard and shout 'Action'!
71 minutes | Apr 9, 2020
Episode 14 - Lets Talk Marketing Podcast with Demi Stevens
If you have ever said that this year, I’m going to write a book...well then this is Your Year. Because on today’s show, my guest is Demi Stevens, owner of Year of the Book Press. She is an award-winning coach, author herself, editor, publisher and CEO of Year of the Book Press, Demi helps you become a published author. She helps move your story idea out of your head and into print. Some of us may have more time on our hands during the Covid19 Pandemic, so what better way to use your time...then write your book. This is a great episode for a number of reasons...and not just the book editing and writing tips. We talk about Demi’s journey – and I think it’s quite relevant in today’s climate. After moving to a small town, she had to pivot because there were no jobs in her chosen profession. How she saw opportunity and went for it where she could just thrown in the towel, went home to her new husband and said ‘there’s no jobs here’. Then we got into the meaty piece about the writing and editing process and it’s full of golden nuggets. We talked about Safe never starts and perfect never finishes – wise advice The need for an editor but not on your first draft How to keep yourself in motion and not stare at a blank page and much, much more.
17 minutes | Apr 3, 2020
Episode 13 - I'm here to help during Covid 19
Over the last three weeks, I’ve been talking to businesses who are talking about layoffs, closures and then I’ve been speaking to businesses who are doing really well. It’s a roundabout, roller coaster and navigating will be tough. So I wanted to write a podcast that is about practical support. I understand that you might be restless, fearful one minute and then full of reflection the next. And here’s where the help begins. Take a listen. Head on over to www.denisefay.com/marketing-advice or https://www.facebook.com/groups/AchieveResultsWithMarketing/
60 minutes | Feb 20, 2020
Lets Talk Marketing Podcast - Episode 12 with David Yeabsley
David Yeabsley is the author of the new book ‘Future Proof Yourself: How to keep yourself employable for the rest of your working career.’ While we talk marketing on the podcast (obviously!), I firmly believe that mindset is as important as marketing. And as it’s February now – all those new year's resolutions are behind us - and there is something more hopeful and positive and growth oriented about February than January. So it’s a great time to have David on the show. We began by speaking about relevance and it was inspired by none other than Woody and Buzz of Toy Story. (I loved this!). He shares four key concepts with me on how to future proof yourself. They are The importance of Reflection Raising your profile Networking Managing your self development. Sit back, enjoy and find more ways to future proof yourself.
28 minutes | Feb 4, 2020
Marketing Trends for 2020
This podcast is about 7 marketing trends for 2020. Everyone starts a new year with new resolutions. These are 7 tips that you can use in your marketing to maximise it's success in 2020. I could have given you a hundred and 7 trends but I’ve started with 7 so that you can begin testing them out. Some are classics and some are technology based that will transform your marketing in 2020.
46 minutes | Dec 6, 2019
Episode #10 with Maedbh Hand
This is the fifth episode in a six-part mini series. Today we’re talking with Maedbh Hand of Copywriting by Hand who understands the power of words. It’s the C in the ACE model – how we convert prospects to clients….it all comes down to words. Maedbh Hand is a business blogger for SMEs. We talked all things about words, but how they make a difference. A massive difference. In this podcast, we talk about how Meadbh got inspired for her business because of her NAME and PhD The two types of copywriting style How MANY more leads a business can get from blogging What DISTRACTIONS we all suffer from and WHAT to do about it The IMPORTANCE of Congruence WHY copywriters need to work with web designers first Why COMMMON SENSE sometimes isn’t so common and much much more. There are so many golden nuggets in there – there’s tools to use for copy, advice for start ups and how asking for feedback can benefit your marketing copy. I was so excited about this interview...you’ll be able to tell when you listen!!
54 minutes | Nov 28, 2019
Lets Talk Marketing Podcast - EPISODE #9 with Dawn Leane
This is the fourth episode in a six part mini series. Today we’re talking with Dawn Leane of Leane Leaders who has really focused on attracting her ideal clients. Dawn Leane is a coach and consultant who focuses on diversity and leadership. She develops inclusive leadership through training, coaching and consulting. We talked about MAC – message, audience and channel - how she got clear on her message, her audience and her channel. We talk about it all...so listen on. From her experience as HR Director, Dawn saw a niche in the market place and went for it by creating Leane Leaders. In this podcast, we talk about The SIMPLICITY of having a three word description of what you do Niching - how important it is to DIFFERENTIATE what you do. How some people can take the wind out of your goals and your business idea (and how Dawn overcame that!) How staying true to your own message REALLY works How a confused mind never buys and how Dawn really thought about this to FIND her own VOICE The moment when Dawn realised that she is different to others and worked on it to connect with her audience (THIS was key for her and will be key for you) Using the right channel to suit her needs – not every channel or platform suits her – she has her key channels and that WORKS and much more There are so many golden nuggets in there – how authenticity is key, how service individuals are the product and how it’s important to be CLEAR on your message, market and your channel. Stay to the end and you’ll get three tips which are amazing.
28 minutes | Sep 9, 2019
Episode 8 - Client Engagement - The E in the ACE Model
This is the third episode in a six part mini series. It’s the E in the ACE Model for Clients for Life. This is one of my favourite topics because so often we don’t take the time to put a ringfence around our clients. So many of us business owners do not employ engagement strategies. We’re not taught them, so therefore they aren’t put into practice. But what if you started employing some engagement practices with your existing clients? That’s what I want for you from this podcast. Little things matter… So grab a pen and paper, this episode is all about how to keep those clients that we’ve attracted and converted...and keep them for life.
27 minutes | Jul 2, 2019
Episode #7 - Client Conversion - The C in the ACE Model
This is the second episode in a 6 part mini-series about the ACE Model. I've been in marketing for over 20 years and I believe there are three main phases in marketing - client attraction, client conversion and client engagement. At any point in the customer journey, you are in one of those phases. This episode dives deep into the second phase - client conversion. This is the section that you move your prospect from being attracted to you to getting to know you more and then buying from you. It’s a massive phase. In this episode we talk about client conversion using the written word. Words are more prevalent now than they ever were and it’s important you use them effectively and persuasively to convert your prospect into a client. Grab a pen and paper, this is jam-packed with ideas for you as you embark on client attraction.
35 minutes | Jun 3, 2019
Episode # 6 - Client Attraction - The A in the ACE Model
Episode 6 is the start of a six part mini series. Over the next six episodes, we’re going to talk about the three phases that is incredibly important in marketing - client attraction, client conversion and client engagement. At any point in the customer journey, you may have clients in one or three of those phases. Over the next six episodes, we’ll dive a little deeper into each phase, so each episode will be a mini workshop. This episode deals with Client Attraction. It’s that initial stage where someone notices you or you want them to notice you. We are going to talk about MAC - message, audience and channel. Grab a pen and paper, this is jam-packed with ideas for you as you embark on client attraction.
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2021