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From selling his girlfriend’s jewellery on an online marketplace, to Chief Marketing Officer at Booktopia, Steffen Daleng has had experience in multiple roles and countries. With an original budget of $10 a day, tune in to hear Steffen share the Booktopia story, along with his personal career insights and the importance of putting the customer first. In this episode, we discuss:- The differences in marketing approaches between countries- How COVID-19 impacted the online book sector- The evolution of Steffen’s own marketing mix strategy- The mix of Acquisition vs. Retention- Setting the right expectations and delivering on them- Personalization in an extensively changing legislative landscape, and an increasing consumer awareness of how their data is being managed- Customer service channels at Booktopia- The size and structure of Booktopia’s marketing team Three Quick Questions:- A business book you recommend? – The Personal MBA by Josh Kaufman- Person to follow on social media or digital media? – Mark Ritson and Professor Galloway- One on one dinner with a living person? – My mum, I haven’t seen her for a while!To find out more, follow Steffen on LinkedIn or check out Booktopia.com.au

Dan is a seasoned veteran of growth marketing and analytics space. He is also the CEO and Founder of McGaw.io, a marketing technology and marketing analytics agency. He previously served as the Head of Marketing at Kissmetrics and spent time as a mentor at 500 Startups. Dan is here to give insights into understanding Martech environment, building Martech stack and Customer Data Platforms (CDP). Tune in to learn the benefits of short-term investment in building the right infrastructure of data governance to pick up speed and join the ‘hipster stuff’ of Artificial Intelligence (AI) in couple of years. In addition to the many tools Dan recommends for integrating automation into your business processes. Specifically, in this episode we discuss:· What are the growth areas in the Martech space from the data governance tools to machine learning and AI· How organisations should consider change management in their business processes· Why it is important to organisations to have a vision and a plan on their landing point to decide what fit for purpose infrastructure and system they need to invest in· The importance of the agility in picking up project management trends· Different examples on types of CDPs To lighten things up at the end, don’t miss Dan’s answers for the usual three quick questions:- A business book you recommend? – The Hard Thing about Hard Things by Ben Horowitz- Person to follow on social media or digital media? – His Linkedin, Scott Brinker, and The Marketoonist- One on One dinner with a living person? – Melania Trump

Growing up and studying in Brisbane, Pip Arthur graduated with a Bachelor of Business, majoring in Communications. Pip started her working career life on the Public Relations side, before being asked to lead both Marketing and Communications functions as the CMO and Communications Director at Microsoft Australia. Pip shares her insight on how she transitioned her career, using her 20+ years of storytelling craft to add to the broader transformation of Microsoft and work towards the new mission: “Empower every person and organisation on the planer to achieve more”. In this episode, we discuss: Transitioning into broader based marketing, coming from a communications/PR start point, and the importance of that junction Overview of the Microsoft Business today, both globally and within Australia The Microsoft Transformation: what’s happened and Pip’s personal experience through that The Microsoft Brand and the intersection of purpose, mission, culture and brand The nexus between marketing in Microsoft AU and the global approach, and how Pip structures Microsoft AU’s marketing team The impact of the COVID 19 on marketing within Microsoft AU Three Quick Questions: A business book you recommend? – Mindset – Carol Dweck Person to follow on social media or digital media? – Reid Hoffman’s Masters of Scale Podcast One on one dinner with a living person? – My mum – The borders have been closed for so long that it is has been that long since I’ve seen her! To find out more visit https://www.microsoft.com/en-au/ or follow Microsoft Australia on social media: Facebook: Microsoft Instagram: @MicrosoftAU Twitter: @MicrosoftAU

This episode today is for agency owners and agency personnel. Peter Levitan is the founder of Peter Levitan & Co and author of “The Levitan Pitch Buy This Book Win More Pitches”. He is a seasoned advertising agency business development consultant with 30 years of agency experience including building his own agency and managing business development at Saatchi & Saatchi Advertising Worldwide. He shares his insight from each stage of his career and how to build value to drive leads faster and stand out in today’s agency landscape. In this episode, we discuss: The back story behind his career and how he came to build his own agency COVID and its role in accelerating trends such as digital transformation and remote working The process of reinventing yourself across varied career roles How agencies should assess opportunities as they arise The art of communication and presentation to perfect a successful pitch to clients Guidance for those who wish to exit the agency space and the importance of building agency value for sale Three Quick Questions: A business book you recommend? – Chasing the light – Oliver Stone Person to follow on social media or digital media? – Neil Pate (He has a daily podcast ‘Marketing School’) One on one dinner with a living person? – Jennifer Lawrence – she makes engaging tik toks, she’s an actress and I think she’d make an absolutely delightful dinner companion! To find out more visit https://peterlevitan.com/

Pamela Bishop is the CMO of Blooms the Chemist. Whilst she is from Ireland, she has spent the last 14+ years in Australia. Her career began in retail working for a pharmacy which then led to store manager followed by Pamela entering the corporate side of pharmaceuticals. She spent 10 years in merchandising and supply chain for Bloom’s, followed by 4 years leading the merchandising and marketing team. More recently, this year she was promoted to CMO, leading marketing and communications with a huge focus on corporate social responsibility. Pamela has had a long and continuing stint at Blooms the Chemist having been there for the last 14 years. The key for Pamela is putting customers at the forefront of all that Blooms the Chemist does. In this episode, we discuss: - The retail landscape and an omnichannel approach- Shift in the landscape- migrating to online business.- Disruption and tech as an enabler of rapid change in retail.- Retailers responsibility amidst rapid change.- Retailers and exec need to keep their fingers on the pulse of changes, so they are not left behind.- Most vulnerable categories: All. Department stores have been battling disruption for a long time now, they were once empires and now they are struggling. Consumer habits have changed, there is more online shopping.- Overview Pharmacy industry and Blooms the Chemist- Physical availability for the pharmacy industry. Convenience as a major determinant.- Relationship between customer and pharmacists as key.- Major category and segments within the pharmacy industry- E-health and digital transformation post COVID.- Blooms Brand strategy with a focus on people.- Support for community during COVID.- Moving from print media to digital media in order to reach customers in a way that meets their needs- Positional and solutional based marketing- Drivers behind Blooms Loyalty scheme.- Working in the pharmacy industry during COVID.- Adapting and becoming agile in order to serve customers in short notice during COVID- Future of the pharmacy sector and the affects of the vaccine.- Key innovations and changes for 2021 Three Quick Questions: - A business Book you recommend – 7 Habits of highly effective people: Stephen Covey- Person to follow on social media or digital media? – Ariana Huffington- One on one dinner with a living person? – My family in Ireland. It’s by dads birthday so would like to have taken him for a birthday dinner.To find out more about Pamela or to contact her, connect with her on LinkedIn:https://www.linkedin.com/in/pamelasiobhainbishop/

If you want to hear tips and advice from an individual with a varied career background in marketing, this episode is for you!Mat Zucker is a recognised creative, an industry leader in advertising and sales and now a partner at a global management consultancy, Prophet. With a wealth of career experiences across different fields, Mat shares his insight and lessons learnt from each stage of his career and the inevitable need to be resilient and adapt to a rapidly accelerated environment.In this episode, we discuss: The back story behind his book and expanding on his reflections and key takeaways of each career role The value of insights to share with others and building reciprocated relationships Learning how to be invaluable as a ‘number 2’ and how that sets an individual to be a ‘number 1’ The essential need for soft skills to navigate across different careers When and if it’s necessary to move and transition to a different role based on the type of work and the desire to be challenged How to distinguish between being passionate and what you’re good at Three Quick Questions: A business book you recommend? – Ogilvy on Advertising – David Ogilvy Person to follow on social media or digital media? – Dave Pell (Find him on twitter at @davepell) One on one dinner with a living person? – Bob Knorpp who runs the TheBeanCast podcast To follow Mat Zucker on twitter - @matzuckerTo find out more about his book visit http://bronzeseekssilver.com/ and message him for a secret discount code for the book!

Author, speaker and serial entrepreneur Joseph Jaffe is back on the podcast. This time, Joseph is delighted to share his most exciting project to date, CoronaTV – a weekly podcast about hope, positivity and optimism with a touch of marketing. Since Covid changed life as we know it, Joseph has been on a mission to rediscover his own purpose while providing inspiration and motivation to the community wide and far. Together with some of the very best marketers, thought leaders and speakers (including P&G’s Marc Pritchard, NBA legend Jamal Mashburn and rockstar Mark Schulman to name a few), Joseph gives us the authentic, unfiltered stories that truly matters. At a time when brands are struggling to provide genuine connections, Joseph is showing the world what true customer centricity is all about. In this episode we discuss: The end of the corporate era and why size is no longer a growth enabler Embracing brand mortality and building organisations that lasts Mental health, connection and finding your purpose amidst a pandemic From ‘me’ capitalism to ‘we’ capitalism - why brands should be serious about social good Brand activism, picking sides and joining the conversation Three Quick Questions: A business book you recommend? – CoronaTV Person to follow on social media or digital media? – Peter E Rork, co-founder and president at the animal rescue transport organisation Dog Is My CoPilot and Tom Morris, leading public philosopher and pioneering business thinker One on one dinner with a living person? – Donald Trump Want to get your hands on Joseph’s latest book? Check out Built to SuckTo watch an episode of CoronaTV, visit www.coronatv.show or subscribe to the show at http://bit.ly/coronatvsubscribe

Dan Monheit is the co-founder of Hardhat agency in Melbourne. Having started the agency fresh out of university, Dan has since had 15 years in the industry. Over the years he has seen the agency transform from a digital agency to a creative agency. At the centre of this transformation has been technological advancement coupled with the understanding of customer behaviours. Over the last 9 months Dan has seen the future of work evolve.Dan has his own podcast called Bad decisions which breaks down heuristic’s week by week.At the heart of Dan’s work is behavioural economics and heuristics. With goal to understand how people make decisions. In this episode, we discuss: - An overview of behavioural economics and heuristics- The availability bias. The more easily you can record an example something the more likely it is to happen.- Heuristics – we are not the rational decisions makers that we believe we are. Heuristics are hacks that help us get through our day.- 1950s behavioural economics- we don’t make rational decisions all the time. Based on emotion, context and biases in which we make the decisions.- How the brain works to make decisions from an evolutionary perspective.- Social proof- built around the idea that we are social creatures by design. At a visceral level our brain is created to imitate others. Being with the group is often more important that being correct. Show the heard- find the way to show people that others have already picked you.- The licensing effect- ‘treat yourself.’ Inherit desire to balance our virtuous and indulgent self. Doing one thing that offsets another because we think we deserve it.- The effort bias- around our difficulty in trying to understand the value of something. High degree of effort = high value. Work out how you can celebrate all the hard work going in. Examples given from Wine/whiskey industry.- Our desire to take the safest option most of the time.- Counter trends to effort bias. Three Quick Questions: - A business Book you recommend – Predictably Irrational: Dan Ariely- Person to follow on social media or digital media? – Benedict Evans- fortnightly newsletter and podcast.- One on one dinner with a living person? – the right thing to say is my kids, but I would also like to invite Rory Sutherland around. To find out more about Dan or to contact him, connect with him on LinkedIn:Hardhat.com.auBad decisions Podcastlinkedin.com/in/danielmonheit

Cassie Roma founded CR&Co in March 2020, bringing people in project by project to create authentic stories. She has been the chief storyteller for brands big & small, global & local, for over a decade now. Cassie has lived in Auckland for over 20 years and started her career in local council which taught her how to tie in marketing and advertising into the broader business structure. Following this, she has had a range of experience across the tourism, power, media and retail industries and more recently, starting her own business CR&Co. Topics discussed Role at Air NZ (Social Digital Role): Logo was a call to adventure and a tug to come back. Worked with the Global Brand team at a time where social media was fun and outgoing. Worked with technology which put humans and customer care team at the heart to banter but also show empathy with customers and continuity of care. Real culture of innovation, doing things quick, tested Snapchat, potential partnership with VICE Media etc. Quick wins in social media: Utility and connection value with short-term engagement vs. quick wins. Retweet, like, share content with customers, are powerful tools to increase community engagement and customer satisfaction. E.g. Wild Thing does this. Role at NZME Key Takeaways (Content Role): Traditional media was a new experience – first 6 months was spent learning to navigate different power dynamics, personalities, traditional media channels, balancing between true, honest journalism and paid advertising for it. Step out of marketing landscape and dive into the passion of storytelling. Focus on bringing a story to life within the confines of news/radio it was to make sure that people knew they were fact checked, resonate and add value. Navigating the changes in the digital/marketing ecosystem was a daily conversation – e.g. how do you price up a sponsored post for a business partner for a product they want to sell and publish? Role at The Warehouse Group (Head of Content Marketing): Warehouse Group started to acquire very NZ/Kiwi brand. Sat within the internal creative agency. Ethics in marketing was challenged amidst marketing techniques exponential popularity. CRM&Co: Set up in March 2020, was scheduled to do events in Abu Dhabi, London, Mexico, Australia. Aim to build sustainable ongoing connections and growth. 3 Quick Questions A business book you recommend: How to write one song by Jeff Tweedy One person to follow on social/digital to add value to the audience: Tom Goodwin One to one dinner with any human being on the planet: Elton John

Bronte Neyland is the Vice President at Future Students and Marketing at Victoria University (VU). With nearly 20 years’ experience in the higher education sector, Bronte has been instrumental in driving strong international growth, focusing on innovative strategies to improve student load, revenue growth and VU’s international reputation. The international student sector has been described as one of Australia’s largest exports, valued at nearly $40 billion. Building on her own experience as a former expat in Japan, Bronte emphasizes the importance of empathy when it comes to successful marketing and the power of real-time data to transform student experiences. In this episode, we discuss: Campaign focus vs brand building: the best strategies to attract new students Social listening and the art of collecting actionable insights How Covid-19 is changing higher education for the better Victoria University’s block model and the future of education Three Quick Questions: A business book you recommend? - Drive: The Surprising Truth About What Motivates Us, by Daniel Pink Person to follow on social media or digital media? - Andrew Norton @ https://andrewnorton.net.au/ One on one dinner with a living person? - David Attenborough Want to learn more about Bronte Neyland? Visit https://www.linkedin.com/in/bronte-neyland-1513b9b/To learn more about Victoria University, visit https://www.vu.edu.au/

Ben Lilley is the Creative Chairman at McCann. Ben started out as a creative with some of Australia’s leading agencies, including George Patterson Y&R, McCann and DDB, before launching SMART in 2000. SMART was recognised in numerous local and global creative, effectiveness and agency of the year awards, as well as the BRW Fast100 and B&T Employer of the Year awards. Ben became Chairman and CEO of McCann Australia after they bought SMART in 2011. Over the following 7 years, McCann Australia achieved record growth and results and was named Agency of the Year at D&AD, London International, Spikes Asia, Campaign Asia, Campaign Brief, Mumbrella and AWARD. In 2013, McCann Australia made history as the world's most awarded agency for campaigns including the globally acclaimed "Dumb Ways to Die". In this episode, we discuss: The office of the future as a creative meeting and collaboration space The genuinely integrated agency of the future with overarching holding company and underlying technology platform The importance of creativity in achieving commercial success The globally acclaimed “Dumb Ways to Die” rail safety campaign for Melbourne Metro Three Quick Questions: A business book you recommend? – Losing My Virginity by Richard Branson Person to follow on social media or digital media? – take a break and enjoy time with family One on one dinner with a living person? – Arnold Schwarzenegger To see more award-winning work from McCann over the last decade, visit https://mccann.com.au/. To find out more about the integrated HERO agency model, visit https://thehero.co/.

Will Leach is the Founder and CEO of the Mindstate Group and TriggerPoint. Will is also the author of the bestselling book “Marketing to MindStates: a Practical Field Guide to Applying Behavioural Design to Research and Marketing” and a 2-time winner of the EXPLOR Award for behavioural science research innovation. Will has over 25 years of behavioural insights experience and is a behavioural design instructor at the Cox School of Business BLC at Southern Methodist University and Texas A&M’s Human Behavior Lab. He is an expert in using behavioural psychology to optimize marketing and is a frequent contributor to Forbes writing about behavioural economics and behavioural marketing. In this episode, we discuss: Understanding human behaviour in a VUCA world (volatile, uncertain, complex, ambiguous) Changing state of mind to change minds with the MindState Behavioural Model The importance of higher order goals and 9 types of motivation in driving behaviour How to overcome the attention filter, or the decision not to decide, by lowering friction Three Quick Questions: A business book you recommend?- Intuitive Marketing: What Marketers Can Learn from Brain Science by Stephen Genco Person to follow on social media or digital media? – Jason Vana on LinkedIn One on one dinner with a living person? – Bill Murray, Actor To follow Will on Twitter - @trigger_pointer To follow Will’s writing online or find out more about the book, visit https://www.mindstategroup.com

Have you ever browsed online for a pair of those black shoes, and whether you’ve purchased them or not, continue to be served ads for those black same black shoes wherever you browse online? This episode is for you. Donny Dvorin is an industry leader in advertising technology sales and a marketing consultant with over 18 years of experience in media and advertising. Donny is the General Manager of Never Stop Marketing, where he leads the Research & Insights unit and the Head of Sales at Brave Software, a privacy focused web browser that results in a faster, safer online experience which puts the privacy back in the hands of the user. In this episode, we discuss: The power of blockchain in marketing, the exchange of payment for your attention Stripping back the cost advertising technology away from the ‘middle-man’ The potential impacts of data privacy legislation on advertising technology and why the consequences are global Giving back the power of targeted advertising to the user, allowing them to opt-in and be rewarded for their attention How harnessing the power of privacy can result in a better customer for your business Three Quick Questions: A business Book you recommend? – Bitcoin Billionaires by Ben Mezrich Person to follow on social media or digital media? – Jeremy Epstein (you can sign up to his daily blog at: https://www.neverstopmarketing.com/our-team/#leaders ) One on one dinner with a living person? – Elon Musk To follow Donny on twitter - @DonnyDvorin To find out more about Brave Software’s fast, privacy-oriented browser or to contact Donny, visit his LinkedIn profile - https://www.linkedin.com/in/donnydvorin

Greg is the founder of independent company The Nest Consultancy specialising in Pitch Doctor projects, PR/Marketing plus Training & Development. Greg started his advertising career in despatch at McCanns in 1973. In Greg’s 40+ years in advertising, he has worked for a number of high profile creative agencies; DDB, Burnett’s & JWT. In this episode we discuss: Significant changes in the agency landscape has faced over the last 40+ years. How the introduction of automation and the increasing influence of technology has impacted the sector, and yet the level of creativity and focus retains How did the industry adapt / pivot to incorporate the digital transformation? The importance of team dynamics and operational relationships in a rapidly changing environment. Including retention of talent, cooperation with other holdings and getting the right working relationships. How do the brands of tomorrow build resilience in the new ecosystem? Current engagement with the Australian Association of National Advertisers (AANA) helping organisations reset their thinking to drive innovation and insights into their planning for future. How to navigate the new advertising ecosystem. How the pitch process has changed due to online platforms and to use it to your advantage Three quick questions:1) A business book you recommend: ‘No Rules Rules: Netflix and the Culture of Reinvention’ by Reed Hastings and Erin Meyer 2) One person to follow on social or digital media who would add value to the audience Tom Goodwin 3) If you could have dinner with anyone living, who would it be? Mark Pritchard – CMO of PNG You can follow Greg on Linked In.

Mark Cichon is a well-known business and marketing strategist. Being in the industry for over 15 years he is well versed in industry knowledge having worked with big brands such as DDB and Mars / Wrigley. He has also worked alongside direct marketing promotional agencies and has played the role of Strategic planner for creative agencies. In the last few years Mark has moved on to consulting in order to bridge the gap between marketers and agencies, encouraging better collaboration between them. Mark takes inspiration from Byron Sharp who was his lecturer during his tertiary studies, and the Ehrenberg Bass Institute. However, he now also presents his own take in bite sized chapters on evidence-based marketing, which he shares through his LinkedIn. In this episode, we discuss: Evidence based marketing based on Bryon Sharp’s book “How Brands Grow.” Differences between evidence-based marketing science and traditional observation in academia. Challenging traditional approaches such a Kotler’s principles which are contrary to evidence-based marketing. With main difference being the Bass’ ability to test his assumptions. Evidence based marketing as a tool to articulate marketing impact on consumer buying behavior. Central theme: Focus on the light buyer category and apply three pillars (mental, physical availability and portfolio). Debate regarding Differentiation versus distinctiveness. Distinctiveness as branding queues and differentiation added attributes to the brand. Evidence based marketing as daily practice. COVID and short termism. Benefits of evidence-based marketing in a recession. Three Quick Questions: A business Book you recommend – “First, break all the rules” by Marcus Buckingham Person to follow on social media or digital media? – Sorin Patilinet (Global Insights Director at Mars, on LinkedIn). Folks from Ehrenberg Bass : Byron Sharp, Jenny Romaniuk, Rachel Kennedy, John Daws and William Caruso One on one dinner with a living person? – Mick Jagger To find out more about Mark or to contact him, connect with him on LinkedIn: linkedin.com/in/mark-cichon-2505b24

Author of ‘Hooked’ and ‘Indistractable’, speaker, teacher, and behavioural design consultant. As a behavioural designer, Nir has always been interested in the intersection between of psychology, technology and business. Nir taught at Stanford Graduate School of Business and later at Hasso Plattner Institute of Design at Stanford, and during his time in these institutes he came to understand the psychology behind how to make the kind of products and services that build healthy habits in people’s lives. This formed the basis of his first book “Hooked: How to build habit forming products” which is an insider’s perspective into how the world’s biggest social media companies, the world’s largest tech companies, get us hooked on their products. The book aims to help marketers, entrepreneurs, designers, investors, into building the habit-forming products and services that can improve people’s lives. Nir has in most of his career worked in the video-gaming and advertising industries and has learned and applied the techniques used to motivate and manipulate users. As an active angel investor, he continues to invest in habit-forming products, with his past investments including Kahoot!, Anchor.fm (acquired by Spotify) and Marco Polo, to name a few. In this episode, we discuss: Operating in the intersection of technology, business and psychology and how that forms the heart of habit-forming products His book ‘Indistractable: How to control your attention and choose your life’, his own struggle with attention and why the ability of controlling your attention is the skill of the century Root-cause of distraction – external triggers such as technology versus internal triggers Unpacking distraction - how traction (and not focus) is the opposite of distraction, and how to lean in towards traction and living with intent The importance of intentional planning and allocating time based on values and priorities How to avoid falling in the rabbit hole of information and research related distraction with a simple 4-step strategy: Mastering internal triggers, making time for traction, hack back external triggers, and finally preventing distraction with pacts Other hacks in the book such as building Indistractable workplaces, having Indistractable relationships, and beyond Three Quick Questions What business book do you recommend? ‘Dream Teams: Working Together Without Falling Apart’ by Shane Snow Who is one person to follow on social media? Writer, teacher and podcaster - David Perell, on Twitter (@david_perell) If you could have dinner with anyone, who would it be? Paul Graham – found of YCombinator, who inspired Nir to write To learn more about Nir Eyal, his books and to gain access to an 80-page complimentary workbook for his book Indistractable, visit www.nirandfar.com.

Matt Williams is the Managing Director of Marketing & Revenue at Optus. Matt arrived in Australia and joined Optus just over a year ago. Prior to this, he developed rich global experience and cross industry knowledge in New Zealand and Europe. During his time in Europe, he worked in banking and consulting sectors. Majority of his career was spent at Vodafone, where Matt lead the group in a several roles across marketing in both local and African/Asian markets. In this episode we discuss: The digital disruption of the telecommunications sector transitioning to the next era of industry, with seamless and dynamic experiences for customers enabled by 5G networks. How marketing at Optus challenges the status quo in the telco market through powerful branding and establishing an end to end customer experience. Key challenges in determining the optimal mix of long-term brand building and short-term activation and direct response. How Optus built a sustainable differentiation and reshaped value proposition to ensure customer acquisition and retention. How digital consumers are redefining the current telco landscape with trends in flexible working, shift to e-commerce and the rising consumption of video media. Three Quick Questions: What business book do you recommend? ‘Everybody Lies’ by Steph Stephens- Davidowitz Who is one person to follow on social media? Scott Gallaway – Professor of Marketing at NY University Business School If you could have dinner with anyone, who would it be? Matt’s wife To learn more about Optus and its offerings, visit https://www.optus.com.au/ You can follow Matt Williams on LinkedIn

Tom Roach is a well-recognised marketing strategist who has been in the advertising industry for just over 20 years. Tom has worked with many infamous and successful brands, but perhaps his most proud campaign was Sainsbury’s “Try something new today” that delivered 1.9 billion pounds of sales. Tom has established himself as a champion for the commercial power of creativity through his work in London at AMVBBDO, Leo Burnett, BBH and recently adam&eveDDB. Tom also writes his own blog discussing well known marketing ideas with a modern twist. In this episode, we discuss: Marketing effectiveness; how do you define it and how does it link to creativity 'The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies’ – by Les Binet and Peter Field The correspondence between the level of creativity deployed and advertising effectiveness as well as the commercial impact of emotional creativity How long-term brand building and short-term sales activation are not mutually exclusive and how the 60/40 rule should be adapted to each bespoke brand Tom’s most recent blog post - ‘The wrong and short of it’, and how it champions for a radical middle path that looks at finding a balance between brand and performance marketers The culture of binary opposition in marketing and how to find unity and a common enemy The prevalence of short-termism in today's world and the impact of social platforms. Three Quick Questions: A business Book you recommend? ‘Good Strategy Bad Strategy’ by Richard Rumelt Person to follow on social media or digital media? Tom Goodwin @tomfgoodwin One on one dinner with a living person? Tom’s wife Jane. To follow Tom on twitter - @tomroachTo find out more about Tom’s blog or to contact him, visit https://thetomroach.com/

Joe Pulizzi is the Amazon bestselling author of Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. He has founded three companies, including the Content Marketing Institute (CMI). In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with CMI's Robert Rose, has generated millions of downloads from over 150 countries. In this episode, we discuss: The blurring of brands and media companies in the post-internet era Finding “riches in niches” by identifying your audience and solving their problems Different ways of monetizing an audience beyond selling more products Why email remains at the top of the subscriber connection hierarchy Three Quick Questions: A business book you recommend? Think and Grow Rich by Napoleon Hill (1937) and Principles by Ray Dalio (2017) Person to follow on social media or digital media? Jack Butcher @jackbutcher One on one dinner with a living person? Billy Joel To follow Joe on Twitter - @JoePulizziTo find out more about Joe’s current writing online or his books, visit https://www.joepulizzi.com/

Michael Gillespie is the Group Chief Digital and Technology Officer at Domino’s. In this episode, we discuss: The context and overview of Domino’s Pizza Enterprises including the 9 markets over which it has franchise rights, namely: Australia, New Zealand, Japan, France, Belgium, Netherlands, Germany, Luxemburg and Denmark. How Domino’s leveraged digital marketing early to improve the customer experience and gain market share. The nature of Domino’s’ marketing channels and the importance of providing different means by which customers can purchase Domino’s’ offerings. Changing expectations in relation to customers’ digital experience, particularly the gravitation towards digital purchases. The challenges with creating a digital customer experience, including generating awareness of digital platforms and driving traffic towards it. The intersection of ‘front-end’ ordering process and the ‘back-end’ supply chain process. How Domino’s has leveraged data and artificial intelligence to manage the supply chain more efficiently. The importance of maintaining a customer-centric mindset when using customer data. Domino’s’ approach to managing digital change and delivering a seamless solution for its customers. Three Quick Questions1) What business book do you recommend? ‘The Hard Thing About Hard Things’ by Ben Horowitz2) Who is one person to follow on social media? Toto Wolff3) If you could have dinner with anyone, who would it be? Elon Musk To learn more about Domino’s and its offerings, visit www.dominos.com.au You can follow Michael Gillespie on LinkedIn.