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In this episode we talk about: Burger King's controversial OK Google ad campaign. Using the Observer-Expectancy effect in marketing. Newsjacking the 2017 Solar Eclipse. And then we finish off with the weekly roundup of tools and apps for content creators and marketers. This weeks roundup: The Hemingway App for reducing fluff an clutter from your writing. PlaceIT for killer mock ups for your proprietary apps or SaaS screenshots. Headspace and Calm for guided meditation for the busy professional.      

Nelson talks about leveraging calendar marketing, some tools to combat creator’s block and how to optimize your thank you page.   Links:   The Hustle   National Day Calendar   Hubspot Blog Topic Generator   Portent’s Content Idea Generator   CoShedule’s Headline Analyzer   Burst Photo Source How to Create Thank You Pages with Analytics

In this episode, Nelson talks about sneaky Amazon and their beta version of their new social influencer program, interactive content with a message and an irrelevant look at creating buyer personas. Links: The Techcrunch article about Amazon's new social media influencer program. Netflix France interactive tie-in with their exclusive seiries Thirteen Reasons Why. Joel Klettke's buyer persona blueprint. Connect with me at letstalkcontent.com See you next Monday! Cheers, Nelson

It is now easy for smaller brands and entrepreneurs to create and distribute interactive content. Here are some quick actionables to get you started.

We learn some ninja tips from the big boys. Plus LinkedIn shenanigans and a guest douchebag.