51 minutes | Nov 16th 2020

Faris Yakob - Paid attention

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We talk about:

  • The definition of attention
  • Attention as a filter
  • Robert heath: low attention processing
  • Paid advertising vs organic content
  • Digital vs traditional advertising
  • The value of the marketing funnel

Find Faris:

  • Faris on Twitter: https://twitter.com/faris
  • Faris his book, Paid attention
  • Genius Steals, his company: http://geniussteals.co/
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