Episode 167: The True Self Series #1 with Shawn Askinosie
In 2005, Shawn Askinosie left a successful career as a criminal defense lawyer to start a bean-to-bar chocolate factory and never looked back. Askinosie Chocolate is a small batch, award-winning chocolate factory located in Springfield, Missouri, sourcing 100% of their beans directly from farmers. The only chocolate maker working directly with cocoa farmers on four continents, Shawn travels to regions of Ecuador, the Philippines and Tanzania to source cocoa beans for his chocolate. This allows the chocolate to be traced to the source and labeled authentic single origin. It also enables Askinosie Chocolate to profit share with the farmers, giving them a “Stake In the Outcome,” a principle he learned from author/entrepreneur Jack Stack. Recently named by Forbes "One of the 25 Best Small Companies in America", Askinosie Chocolate has also been featured in The New York Times, The Wall Street Journal, on Bloomberg, MSNBCand numerous other national and international media outlets.