31 minutes | Jul 11, 2019

LLM 92 The Indispensable Brand with Mitch Duckler

Mitch Duckler, author of the Indispensable Brand is our guest this week. Mitch's book asks you, what makes your brand indispensable?He then offers a guide to crafting a brand strategy to move from indistinguishable to indispensable.We talk about his brand strategy model, the purpose of brand story and how it fits. Mitch shares how a great brand can help in crisis and we talk about what the...
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