27 minutes | May 9th 2019

LLM 84 The Ikea Effect with Gary Mortimer

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Gary Mortimer joins David in a conversation about the Ikea Effect, as well as how marketers can capitalize on the shop local movement.Gary is an active researcher in the areas of food retailing, retail operations and shopping behaviour, particularly consumer behaviour in food retailing and shopping.You can connect with Gary on Twitter @the_grocery_drHe's also on LinkedIn 
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