28 minutes | Apr 25th 2019

LLM 82 Death in advertising with Dr Barbara Phillips

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Is death still a taboo in advertising? Why would you even introduce death into ads? That's the central question behind a new study from marketing professor Barbara Phillips at the University of Saskatchewan’s Edwards School of Business.Barbara joins David to talk about the research and death in advertising. Our society has become more death accepting but can advertisers can use death portrayals...
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