38 minutes | Apr 18th 2019

LLM 81 Do Canadians want money or fulfillment?

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Alain Giguère, President of CROP, one of Canada's top marketing research companies drops in to talk about a deep dive he took into data surrounding what drives Canadians.  Alain's passion for research is obvious, he is the architect of the 3SC (Panorama), Canada's longest running consumer and citizen values study. He talks with David about these values and there strategic implications for...
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