LLM 79 Branding with author Denise Lee Yohn
Denise Lee Yohn is one of the world's top brand experts. Author of What Great Brands Do and Fusion she talks with David about the common cry, "we need to rebrand!"Denise shares her method of assessing your brand strength and what it takes to really rebrand. Are you ready to stand up for what you do, and how much are you willing to change?Then of course, how do you drive that change?