LLM 78 To rebrand or not to rebrand with Megan Matthews
Megan Matthews heads up Instinct Brand Equity Coaches, a consultancy created out of a frustration discovered by her father, Ted Matthews, a 30+ year veteran of the advertising world, and author of Brand, it ain't the logo. Instinct Brand Equity spreads the maxim that the only word synonymous with Brand is Culture.Megan has a PR and integrated communications background working across the globe...
