21 minutes | Feb 5th 2018

Commercial Banks: Set Your Strategy, Target Your Customers, Then Execute

Jim Young chats with Jeff Marsico, EVP at The Kafafian Group and writer of the blog, Jeff for Banks, on the importance of defining who your customers are and building a strategy to target them. 

 

http://jeff-for-banks.blogspot.com/

http://kafafiangroup.com/

 

Join us on April 25th - 27th for the third annual BankOnPurpose Conference in Austin, TX. Use promo code 'podcast18' for 10% off your registration. www.bankonpurpose.com 

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