Created with Sketch.
Legends Behind the Craft
33 minutes | Jun 24, 2021
Telling a Story Through Wine Labels with Founder and CEO of VINT, Scout Driscoll
Scout Driscoll is the Founder and CEO of VINT Studio. VINT’s award-winning, all-women studio designs unique branding and packaging for wine brands of all sizes. Scout is also the Founder and CEO of DesignScout, VINT’s parent company. DesignScout is a branding agency with 20 years of brand building under its belt. Scout was recently a panelist for the Beverage Tasting Institute’s International Packaging Design Awards and a judge for the 2020 and 2021 Restaurant Development + Design Magazine Awards. She has received awards from the Harper's Design Awards, Indy International Wine Competition, and the Beverage Tasting Institute International Packaging Design Competition. Scout is also a graduate of the Goldman Sachs 10,000 Small Businesses program. In this episode: What goes into a wine label? How can wineries tell their stories through their branding and packaging? What’s the best Zinfandel on the market? Scout Driscoll is here to answer all these questions — and more! Scout Driscoll began her creative agency, DesignScout, 18 years ago, working with an all-women team to break the traditional branding mold. Now, she’s on a new venture as the Founder and CEO of VINT Studio, helping winemakers boost their brand stories and messages through innovative and strategic labels. She’s here to tell her story and give some wine recommendations along the way. On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with the Founder and CEO of VINT Studio, Scout Driscoll, about what makes a killer wine label. They discuss why trendy designs aren’t always the easiest path, how labels convey brand messages, and tips for storytelling through wine bottles. Stay tuned!
37 minutes | Jun 17, 2021
How Website Personalization Can Increase Customer Engagement and CRO with Zach Kamphuis
Zach Kamphuis is the Sales Manager of Commerce7, a modern commerce platform for wineries. They provide customized customer experiences for wineries’ online platforms and currently power nearly 600 brands. Zach has been with Commerce7 since its inception three years ago and started out in sales, support, and partner management. Zach attended Rikkyo University and the University of Victoria, receiving his bachelor’s degree in business administration with a focus on entrepreneurial studies. In this episode: Why should wineries personalize their website? How important is the customer experience when buying wine online? How can personalization lead to higher conversion rates? Zach Kamphuis is here to tell you. Zach Kamphuis is the General Manager of Commerce7, a modern commerce platform for wineries providing personalization options to increase conversion rates and improve the customer experience. Zach has been with Commerce7 since it was founded and has seen the benefits of personalized sites and what they can do for your winery. If you want to learn how to increase your CRO six times over, you don’t want to miss this episode. On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with Sales Manager of Commerce7, Zach Kamphuis, about everything you need to know regarding site personalization. They discuss how to choose between a wine club or subscription, why e-commerce is beneficial for wineries, the results of site personalization, and much more. Stay tuned!
31 minutes | Jun 10, 2021
Crafting a Memorable Visitor Experience and Award-Winning Wine with Mark Hanson
Mark Hanson is the Co-founder of Bricoleur Vineyards, a place that brings people together through their vast array of activities such as wine tastings, food and wine experiences, acres of gardens, and even fishing. Mark purchased a Russian River Valley vineyard with his wife and daughter, and in 2017 transformed it into Bricoleur. Aside from being a lover of wine, Mark has over 30 years of experience in the software industry and is still on the Strategic Advisory Board at Genstar Capital. He has held previous executive positions at Siebel Systems, Visigenic Software, and Sybase. In this episode: If you’re a wine enthusiast, you’ve probably attended many wine tasting experiences. But what if there was an all-inclusive winery that has fishing, bocce ball, locally grown produce, and tasty wine? Meet Mark Hanson of Bricoleur Vineyards, who is changing the game of wine tasting experiences. After a successful career in the software industry, Mark, along with his wife and daughter, decided to purchase a vineyard in the Russian River Valley in Sonoma County, CA. They officially opened Bricoleur in 2017 and have produced six original wines — and counting. Mark is here to share his journey and recommend some food and wine pairings along the way. On this exciting episode of the Legends Behind the Craft podcast, Drew Hendricks talks with the Co-founder of Bricoleur Vineyards, Mark Hanson. They discuss all Bricoleur has to offer, how to craft a unique visitor experience, the process of creating new wines, and much more. You don’t want to miss this jam-packed episode!
29 minutes | Jun 3, 2021
Why the Wine Unboxing Experience Matters with Kim Connolly, Founder of Loupe Graphics
Kim Connolly is the Founder and CEO of Loupe Graphics, a digital printing company focused on providing customizable packaging and prints for CPG and DTC brands. Kim is also the Founder of Sandbox, a printing company that creates a unique and personalized unboxing experience for wineries of all sizes. Kim has over 30 years of experience in the printing and packaging industries. She has worked for companies such as Peet’s Coffee, Partner at Press, and has collaborated with countless wine brands. Kim is also the President of Books N Blankies, a nonprofit supporting literacy for children. In this episode: Have you ever had a subscription to a wine club? You wait all month for your box to arrive, full of exciting, new wines to try. It’s finally the day, and you see a plain, boring brown box on your doorstep. No personalization and no information about the winery — just bottles wrapped in bubble wrap. What if that could all change? Kim Connolly had that situation happen to her one too many times. Having 30 years of experience in the printing and packaging industries, she decided to revolutionize the wine industry and founded Sandbox, an arm of Loupe Graphics. Sandbox allows wineries of all sizes full customization of their wine boxes that creates a unique and memorable unboxing experience for consumers. Kim’s here to share her story and tell you all about why the unboxing experience matters. On this episode of Legends Behind the Craft, Drew Hendricks has a conversation with the Founder and CEO of Loupe Graphics, Kim Connolly. They discuss the impact of a good unboxing experience, tips for customer retention and engagement through packaging, the popularity of virtual tastings, and much more. You don’t want to miss this jam-packed episode!
43 minutes | May 27, 2021
Using Sensory Awareness to Enhance the Wine Tasting Experience with Dr. Hoby Wedler
Dr. Hoby Wedler is an entrepreneur, chemist, visionary, and teacher. He is a passionate scholar who helps brands think beyond the visual and embrace all of the senses. Dr. Wedler has been completely blind since birth. In 2016, he earned his Ph.D. in organic chemistry, and he continues to pave the way for others to join him in following their passion, regardless of the challenges that lie ahead. Dr. Wedler is the Vice Chairman of the Board for the Earle Baum Center of the Blind and the Vice President of the Petaluma Educational Foundation. He is also the US Client Services Director of Tucker Creative and a Founding Partner of Senspoint. Dr. Wedler’s long list of achievements includes being recognized by Barack Obama as a “champion of change” for enhancing employment and education opportunities for people with disabilities. Forbes Media also named Dr. Wedler as a leader in food and drink in the annual “30 Under 30” publication. In this episode: According to Dr. Hoby Wedler, we use our eyesight to take in 85 to 90 percent of our surroundings, compared to the mere 10 to 15 percent of the other four senses. Even in the craft beverage industry, our eyesight keeps us from fully experiencing the richness of all five senses. So, how can you create an immersive, sensory experience, and what will it do for your business? Dr. Wedler is changing the world one bottle at a time through sensory literacy experiences like “Tasting in the Dark,” where guests explore the world through their non-visual senses. With a heightened awareness of these underutilized senses, people can gain more of an appreciation and understanding of the world around them. Plus, you can focus on the non-visual senses to create a great customer experience for your winery! In this episode of Legends Behind the Craft, Drew Hendricks is joined by Dr. Hoby Wedler, an entrepreneur, chemist, visionary, and teacher. Together, they talk about how to accelerate happiness by enriching the moments that matter through sensory experiences. Dr. Wedler shares his insight into the non-visual senses and explains how to create an inclusive, collaborative community. Plus, Dr. Wedler offers his advice for making your business stand out through multisensory branding. Stay tuned!
42 minutes | May 20, 2021
Creating Authentic Connections Through Social Media with Shana Bull
Shana Bull is a digital storyteller, marketing educator, and writer. She is an expert in social media marketing strategy, PR, digital advertising, SEO, and more! As a freelance writer, Shana covers the topics of music, social media, marketing, wine, lifestyle, food, and drinks. In addition to her freelance work, Shana is the author of the children’s book, Randall the Blue Spider Goes Surfing, which she wrote with her son, Ryeson. Shana recently launched a series of courses to help brands with Instagram marketing, content marketing and strategy, and goal setting. She was recognized as one of “40 under 40 professionals in the North Bay area,” by North Bay Business Journal and one of 16 innovative marketers you should know by LinkedIn Marketing Solutions Blog. In this episode: When it comes to social media, there are many different approaches your business can take. However, social media is more than just posting a pretty picture; you need a strategy, a story, and a customer service mindset. So, how can you optimize digital platforms for your company? And what steps can you take to create connections with your ideal customer? According to Shana Bull, you will attract customers by being authentic. You should not only display your company’s core values on social media, but also live out those values day-to-day. As you do so, you’ll find customers with similar values who believe in your story and your company’s purpose. Want to learn more? Tune in to this episode of Legends Behind the Craft, where Drew Hendricks sits down with Shana Bull, digital storyteller, marketing educator, and writer. Together, they discuss the best ways to make social media work for you. Shana talks about digital storytelling and connecting with customers virtually, the biggest mistakes made on social media, and how to find the marketing approach that fits your company’s needs. Plus, Shana shares free resources to elevate your social media strategy!
27 minutes | May 13, 2021
The Power of Workwear: Building Your Brand Through Custom Uniforms with Jim Snediker
Jim Snediker is the Founder and CEO of Stock Mfg. Co., a company that designs custom uniforms for high-end restaurants and hotels. Jim began his career as a sales representative making cold calls at a freight company. A year and a half later, he was working with high-level clients as the Manager of Client Solutions at CareerBuilder.com. Before founding Stock Mfg. Co., Jim was the Co-founder and President of the fashion website Left of Trend. Stock Mfg. Co. was founded in 2012 as a menswear brand but quickly found a niche designing custom uniforms. They’ve designed and manufactured uniforms for some of the best bars, restaurants, and hotels, including Ace Hotel, Soho House, Aparium Hotel Group, and more. Stock Mfg. Co. has a national reputation for its focus on innovative products and its full-service approach to design, development, and manufacturing. In this episode: One of the most important components to building your company’s brand is your staff. Since they’re representing your business while engaging with customers, you want them to look the part. The key to doing so? Invest in custom uniforms that you, your staff, and your customers will love. At Stock Mfg. Co., founder Jim Snediker and his team design custom workwear that combines the latest fashion trends with functionality and durability. According to Jim, it’s important to communicate with your staff and find comfortable clothing they can wear at work and off the clock. So, what steps can you take to find the right uniform for your company, and how can you get everyone on board? What kind of impact can a custom uniform make? In this episode of Legends Behind the Craft, Drew Hendricks is joined by Jim Snediker, Founder and CEO of Stock Mfg. Co., to talk about custom uniforms for your company. Jim discusses why workwear matters, how to transition your staff into uniforms, the way custom attire can reflect your brand, and how his company helped raise money for unemployed hospitality workers during the pandemic. Plus, Jim shares a special promo code to get 20% off your Stock Mfg. Co. order. Stay tuned!
54 minutes | May 6, 2021
Using a Mobile-First Approach to Customer Engagement with Paul Salcedo
Paul Salcedo is the Co-founder and CEO of BottleVin, a marketing and analytics company that helps wineries engage with customers and increase sales. Paul is also the Owner and Co-founder of Siphon Solutions, which provides computer consulting services to small businesses. He has over 26 years of experience working in the Silicon Valley technology industry, and he brings over 20 years of operations, engineering, and software development experience to BottleVin. Paul works with businesses ranging from small startups to large corporations. As a Napa Valley native, Paul loves food and drink and has a vast knowledge of the wine industry. At BottleVin, Paul and his team provide new ways to explore, share, and enrich your wine and spirits experiences. In this episode: After the pandemic hit, many wineries and distilleries got involved in digital promotions to continue customer engagement. As technology advances, you don’t want to fall behind your competition. So, what are the benefits of utilizing technology in the craft beverage industry, and where should you start? As a Napa Valley native with over 26 years of experience in the tech industry, Paul Salcedo knows how to keep up with technological advancements in the food and beverage industry. According to Paul, one of the most popular tools at the moment is scanning technology; wineries, restaurants, grocery stores, and many other businesses are using QR codes to connect with customers and track their consumption data. Want to learn more? Tune in to this episode of Legends Behind the Craft as Drew Hendricks talks with Paul Salcedo, Co-founder and CEO of BottleVin. Paul discusses his company’s mobile-first approach to customer engagement, how to analyze data and improve outreach through scanning technologies, and tips for telling your company’s story through social media. Plus, Paul shares how you can get a special offer on BottleVin’s services.
32 minutes | Apr 29, 2021
Marketing Strategies to Launch Your Craft Brewery Business to the Next Level with Marty McDonald
Marty McDonald is the Co-founder and CEO of Bad Rhino, a full-service social media marketing agency. He is skilled in social media marketing, direct response marketing, sales, professional services, management, and business development. Marty has over 18 years of experience using social media strategies to recruit and build online marketing businesses. At Bad Rhino, Marty leads operations and sales strategies as well as client strategies for craft beer, e-commerce, and golf brands. Marty is also the author of Great Beer is Not Enough and the host of the Taps and Tees podcast. In this episode: When you first start your business, developing your own marketing strategies may seem like a simple option. However, as your business starts to grow, you don’t want a DIY marketing approach to stop you in your tracks. So, how do you invest in your marketing strategies to reach your desired audience? What steps can you and your company take right now to create a next-level marketing approach? According to Marty McDonald, if you want to scale your business, you need to delegate work to experts in the field. Even if your company has a small budget, starting out with limited investments can help your business at your local level and beyond. For Marty, one of the most important aspects of success is planning ahead in your marketing strategy. In this episode of Legends Behind the Craft, Drew Hendricks is joined by Marty McDonald, Co-founder and CEO of Bad Rhino, to talk about marketing tips for your business. Marty discusses how to guide social media conversations towards sales, why you should schedule content and build your email list, and how to begin planning the next phase of your marketing approach. Stay tuned!
25 minutes | Apr 22, 2021
Creating a Brand That Lasts with Megan Rounds
Megan Rounds is an award-winning designer and the Owner, Creative Director, Art Director, and Designer at Rounds Design. Rounds Design is a full-service brand and marketing agency that specializes in thoughtfully designed communication materials. Megan has over 25 years of professional design experience, and she has worked with clients ranging from Fortune 500 companies to small, grassroots nonprofits. In addition to owning and operating Rounds Design, Megan has worked as a Faculty Instructor at the Academy of Art University and as an Art Director and Graphic Designer for multiple agencies. She is a member of the American Institute of Graphic Arts, the Academy of Art University Alumni Association, and the University of California Santa Cruz Alumni Association. Megan holds a Master of Fine Arts in graphic design from the Academy of Art University in San Francisco. In this episode: Designing your brand is a vital step in building your business. So, how exactly should you go about branding your company? And how do you use your visual message to stand out from the competition? According to Megan Rounds, it’s better to do your research first, so you don’t have to reinvent yourself down the road. Megan has been in the graphic design industry for 25 years, and she has worked with numerous companies to help them create their brands. What’s her biggest piece of advice for new designers? Be solid in your craft and fluid in your medium; as the design industry evolves, you have to be open to change in order to grow with it. In this episode of Legends Behind the Craft, Drew Hendricks sits down with Megan Rounds, Owner, Creative Director, Art Director, and Designer at Rounds Design. Together, they talk about the graphic design industry and how to brand your business. Megan discusses the questions you need to ask yourself while building your company, how to relay your message through visual content, and how to get your career started in the graphic design industry. Stay tuned!
30 minutes | Apr 15, 2021
How to Optimize your Winery's Production Through Cloud-Based Software with Ashley DuBois Leonard
Ashley DuBois Leonard is the Founder and CEO of InnoVint, a cloud-based wine production software that enables real-time data entry, allowing winemakers to get insight into their operations. Ashley is a winemaker-turned-technologist with a degree in viticulture and enology. After spending nearly a decade as a winemaker on the production floor, Ashley realized there needed to be a better way to manage the wine production. Instead of waiting for someone else to design a solution, Ashley created her own from scratch. Now, InnoVint is leading winemakers into the future with the most intuitive wine production software in the industry. In this episode: Is your winery looking for modern and efficient software to track production, capture real-time data, and manage workflow? If your answer is yes, this episode of Legends Behind the Craft is perfect for you! In her career as a winemaker, Ashley DuBois Leonard was searching for a better way to capture what happens on the cellar floor. She decided to create her own company and software, InnoVint, to help other wineries scale their business. Winemaking is not done behind a desk—and your management process shouldn’t be either. With InnoVint, you can access your data everywhere, from the cellar to the vineyard. In this episode of Legends Behind the Craft, Drew Hendricks talks with Ashley DuBois Leonard, Founder and CEO of InnoVint, about the newest software innovations that are giving winemakers a taste of modern technology. Ashley discusses her transition from winemaking to technology, the benefits of cloud-based software solutions, and how you can grow your business by adapting to a more progressive work model. Stay tuned!
27 minutes | Apr 8, 2021
Designing Your Beverage Brand with Laurie Millotte
Laurie Millotte is an award-winning designer, world traveler, and the Founder and Chief Amazement Officer of Outshinery. Her company helps wineries of all sizes access high-quality, ready-to-use product photography and videos. Laurie is also an independent creative director and offers one-on-one services in brand strategy and design, packaging, copywriting, and more! Laurie began her career as a Graphic Designer for Brandever Strategy, where her first design won Best of Show at the San Francisco Wine Labels Competition. She then moved on to become the Creative Director for the company, and 20 of her designs went on display at the San Francisco Museum of Modern Art. Laurie now resides in Vancouver, Canada, and continues to help clients create exceptional brands. In this episode: Your bottle label, design, and packaging are just as important as the beverage itself; they represent your company’s story and brand. Luckily, you can take steps to create the best labels and visuals for your business and market yourself within the industry. Laurie Millotte has over 10 years of experience as a designer and creative director in the craft beverage industry. She has worked with clients all over the world to create custom designs, and she’s here to share her strategies for utilizing technology, connecting with your customers, and building a one-of-a-kind brand. In this episode of Legends Behind the Craft, Drew Hendricks is joined by Laurie Millotte, Founder and Chief Amazement Officer of Outshinery. Laurie takes us behind the scenes to explore how her company uses technology to design labels and high-end marketing media. Laurie also shares her expert tips on shaping your brand, understanding your audience, and creating the best website possible. If you’re interested in artistically scaling your craft beverage company, this episode is for you!
37 minutes | Apr 1, 2021
Mastering Your Social Media with Duncan Alney
Duncan Alney is the Founder and CEO of Firebelly Marketing, a globally ranked social media marketing agency. Duncan specializes in mission-driven food, beverage, and beauty brands, and he uses social media to help them become more likable and profitable. Firebelly Marketing received Sprout Social’s Cultivate Award and was ranked as one of the Top 10 social media agencies by Clutch. Duncan is also the host of The Firebelly Social Show, a podcast that features food and beverage brands on a mission to make the world better. In this episode… Social media is a great tool for your company to engage with customers, but are you utilizing the various platforms correctly? When you focus your website around social media, you could actually be driving prospective customers away from your business. So, how can you gain a strong social media presence without drawing away from your company’s services? Marketing expert Duncan Alney has been in the industry for over 20 years, and he’s here to share his expert tips on making social media work for you and your brand. According to Duncan, there are no industry secrets: it’s all about being honest, vulnerable, and transparent with your community. In doing so, your audience will trust the brand and its values and become long-term customers for your business. In this episode of Legends Behind the Craft, Drew Hendricks is joined by Duncan Alney, Founder and CEO of Firebelly Marketing. Together, they discuss the best social media strategies for wine and beverage companies. Duncan talks about tailoring your message, creating conversational and visual authenticity, and the best ways to engage your audience. Stay tuned.
34 minutes | Apr 1, 2021
The Art of Storytelling with Andrew Means
Andrew Means is the Creative Director and Owner of Transom, an agency that helps businesses create new, meaningful connections with customers through branding and digital work. Transom’s design philosophy uses anthropology, story theory, and modern brand science to uncover the emotional resonance between companies and their clients. Andrew has a bachelor’s degree in philosophy from Whitworth College. Outside of work, you can find Andrew sailing, cycling, or DJing. In this episode: It takes more than just quality wine to succeed in today’s industry—especially as the number of competitors grow. You have to implement strategies to set your business apart from the rest. So, what are the steps to make your winery stand out from competitors? And how do you cultivate innovation within your company? For Creative Director Andrew Means, your success is in your story. He says that businesses often rely on customers to tell their story; however, it won’t make your company memorable. So how do you fix this? Andrew recommends focusing on the emotional connection between your company and your customers. In this episode of Legends Behind the Craft, Drew Hendricks talks with Andrew Means, Creative Director and Owner of Transom, about shaping your narrative to create a strong connection with your customers. Andrew shares advice on branding, redefining your virtual experience, and focusing on the why in your company’s narrative. He also offers tips on designing a story that is unique, memorable, and scalable. Stay tuned!
34 minutes | Apr 1, 2021
The Importance of Web Development in Your Marketing Strategy with Darren Fox
Darren Fox is the President and Founder of Idea Marketing Group, an agency specializing in web design and development. Darren is also the host of the Pitcher This! podcast, where he gets the scoop on brand marketing with beverage industry leaders. He has over 20 years of marketing experience and is a leader in many areas, including brand development, strategic planning, creative production, and web development. Darren’s agency has been rated as a top web design agency in Chicago by Clutch and awarded Small Business of the Year by the Yorkville Chamber of Commerce. Darren is a husband, father, and outdoor enthusiast who has a passion for business and loves to explore. In this episode... Is your website getting your business the traffic it deserves? Are you utilizing all aspects of website engagement? If your answer is no, then this episode of Legends Behind the Craft is a must-listen! For many business owners, website development can fall by the wayside when trying to juggle other growth and marketing strategies. According to marketing and web development expert Darren Fox, investing in your website now can save you money down the road. In this episode of Legends Behind the Craft, Drew Hendricks talks with Darren Fox, President and Founder of Idea Marketing Group, about the different ways your website can effectively market your brand. Darren shares why web development is important for your business, how to reshape your website to fit your customer’s needs, and how you can use code to increase engagement with potential clients. Plus, someone reveals an SEO trick to help improve your rankings. Stay tuned.
14 minutes | Mar 22, 2021
Investing in Automation with Drew Hendricks
Drew Hendricks is the President of Barrels Ahead, a wine and craft marketing agency that accelerates company growth through content development, SEO, and paid search. Drew is also the President of Nimbletoad, Inc., a company that helps wineries expand their digital footprint to increase membership and sales. He is the Founder of VineCat, which, before closing its doors in 2010, allowed users to inventory and track their wine through a cloud-based cellar management application. At Barrels Ahead, Drew helps companies define their unique stories to attract more customers and stand out from the crowd. In this episode: In the wine and craft industry, it’s important to develop your marketing strategy, attract your ideal customer, and increase sales. But how can you do this in an efficient, cost-effective way? The answer is in your company’s automation tools. As stated in Wine Business Monthly, 66 percent of wineries say they’re not going to spend any money on automation this year. According to wine industry expert Drew Hendricks, not investing in automation could result in a big loss for your company. Automating your business workflow allows you to do more with less: you can reduce the amount of staff necessary and fully utilize all of your resources. In this episode of Legends Behind the Craft, Rise25 Co-founder Dr. Jeremy Weisz sits down with host Drew Hendricks to talk about automation in the wine industry. Drew discusses the best automation tools for your business, his tried-and-true methods for getting companies in front of their ideal customers, and how wine industry marketing has changed since the early days of the internet. Stay tuned!
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2021