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Every minute an attorney spends marketing, they are not billing. It's the attorney's responsibility to be the rainmaker, not the marketer. Phil Blende from Law Firm Management Academy is here to discuss how attorneys can leverage their time through their marketing teams. You've invested in a marketing person or team. Now it's time to trust them to do their job. It takes a marketing specialist to know which platforms will work best for your firm and present your message to get the most impact and maximize your presence. A good marketing person will get down to defining your ideal client avatar within your first strategy meeting. Start from a position of clarity. Get clear on your ideal client avatar, which services you're offering, and your target demographics. Until you know who you're marketing to and why you're marketing to them, it's going to be a crapshoot. Invest in your marketing by hiring smart people and then letting them do their job. Let them tell you what you need to do. It’s up to the marketer to gain trust with the attorney by setting clear expectations, giving status reports, and knowing the numbers and analytics related to every dollar spent on marketing. If it can't be measured, it can't be improved. Learn which numbers matter most to your business. It's part of the marketing person's job to educate the owners on what these numbers are, what they mean, and how to improve them. What You Will Learn in this Episode How attorneys can best leverage their marketing team Why do attorneys struggle with controlling the marketing Where to start your marketing conversation How to earn the trust of the attorney Why you NEVER hire your clients to do your marketing We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us! Links and Resources Measure What Matters by John Doerr Email Phil: Phil@lawfirmmanagementacademy.com https://www.legalmarketingflow.com/ https://www.facebook.com/LegalMarketingFlow https://www.linkedin.com/in/roslyndrotar/ https://www.linkedin.com/in/molly-hall/

What is the difference between a marketing funnel and a sales funnel? I’ll break it down for you in ways that are easy to understand and save you the confusion that results when you “google” it. Your marketing and sales funnels are two completely different funnels. They serve people at various points in the customer journey. Therefore, you need a different strategy for each funnel. Let's start with the difference between marketing and sales in your practice. The marketing funnel is typically the entire journey that someone goes through from when they first become aware of your law practice to when they become a customer. Marketing is doing anything and everything you do to make the phone ring or get people into your workshops. Once that phone rings, once they are in front of you, marketing has done its job. The purpose of the sales funnel is to make the offer and get your potential client to commit. What You Will Learn in This Episode What is a funnel Where your marketing funnel ends and sales funnel begins What type of content to share with people in your marketing funnel What to include in your sales funnel Links and Resources https://www.legalmarketingflow.com/ https://www.facebook.com/LegalMarketingFlow https://www.linkedin.com/in/roslyndrotar/ https://www.linkedin.com/in/molly-hall/

Have you ever felt ripped off by a marketing agency? I’m sharing a story from my own experience where I recently felt ripped off by a marketing agency. I'll also share some tips to help you avoid the same experience. I've been interested in voice search for local services and haven't had the time to research. I saw an offer that said I could show up as number one in local voice-activated search on Siri, Google Home, and Android for digital legal marketing services. This looked like an excellent opportunity to test voice-activated search for local services. I searched and found that there was no competition showing up in my local market. The nearest competitor was about 45 miles away. This looked like an ideal opportunity to check out this local search. I did everything the marketing agency asked about keyword search and getting optimized for the keywords I wanted to show up for in the area. I even offered to figure out a way to partner with this agency if the experiment worked out well. I was told it would take 30-40 days to show up in local search. After 60 days, I still wasn’t showing up. When I started questioning the agency about why I wasn't showing up, they tried to upsell another service to me. They said that what I thought should be simple because I had NO competition would require more money and deploying an additional strategy. They did not mention any additional strategy on the initial sales call. What I Learned from this Experience Get deeply curious about how the process works and what to expect Push the sales rep to get crystal clear on terminology and precisely what is being offered Ask if there could potentially be additional costs We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us! Links and Resources https://www.legalmarketingflow.com/ https://www.facebook.com/LegalMarketingFlow https://www.linkedin.com/in/roslyndrotar/ https://www.linkedin.com/in/molly-hall/

Brett Trembly, attorney, and founder from Get Staffed Up, explains why it makes sense to bring your legal marketing in-house using a virtual marketing assistant. He shares what held him back from hiring a marketing assistant and why he wishes he would have done it sooner. Brett is a firm believer that the more you delegate, the more you grow. He started Get Staffed Up as a side hustle, and it has grown so quickly it is now bigger than his law firm. You've got to be honest with yourself when thinking about bringing your legal marketing in-house. Is your problem that you're afraid you can't afford a marketing assistant, or is the real problem that once you get that person hired, you're going to have to execute on all of the things you've been putting off? You get instant accountability when you hire someone for this role because you will have to give them content and some direction. There are so many things not being done in every business and every law firm that if you find excellent, relatively inexpensive labor, suddenly everything around you gets better because now these things are getting done. Brett shares what you need to consider when bringing your legal marketing in-house with a virtual marketing assistant. Listen all the way through to the end to hear the special offer that Molly makes if you’re thinking about bringing your legal marketing in-house. What You Will Learn Why you need to get over the fear of hiring a marketing assistant Why hiring a virtual marketing assistant makes sense How to shift the limiting beliefs holding you back from hiring a marketing assistant How to get out of your way to start executing your big ideas The first ROI you should track after hiring a marketing assistant Links and Resources https://getstaffedup.com/ https://www.linkedin.com/in/bretttrembly/ https://www.legalmarketingflow.com/ https://www.facebook.com/LegalMarketingFlow https://www.linkedin.com/in/roslyndrotar/ https://www.linkedin.com/in/molly-hall/

Is your CTA (Call to Action) intentional and effective? We are discussing CTA best practices in this episode. Crafting a compelling call to action is critical to getting a potential client to take the next step in every place you share your marketing messages. Your website is one of the places where this will have the most impact. Fifty-five percent of the visitors who come to your website will spend less than fifteen seconds there. So you've got to grab their attention and be intentional with what you're offering them when they get there. Creating a valuable offer or downloadable tool is only part of your call to action designed to grow your e-mail list. You also need to be intentional with the language you use when asking visitors to share their e-mail addresses with you. Listen in to learn how to create an inviting and actionable CTA and where you should be sharing it. What You Will Learn in this Episode What is a CTA (Call to Action) How an ugly website can convert better than a beautiful website What is the hero bar, and how to use it effectively Which CTA is the hardest to convert on a law firm website Which CTA is most likely to convert on a law firm website Examples of actionable words to use in your copy Links and Resources https://www.legalmarketingflow.com/ https://www.facebook.com/LegalMarketingFlow https://www.linkedin.com/in/roslyndrotar/ https://www.linkedin.com/in/molly-hall/

When should you outsource rather than hiring someone for your team? Stacey Lake, the founder of LAWFECTA, is here to help us answer this question. She also shares their process and how they work with attorneys to support them remotely. LAWFECTA, is a virtual paralegal, legal secretary, and assistant support firm offering remote services for attorneys, law firms, and other small businesses throughout the United States. Working remotely with paraprofessionals is something that Stacey had been educating people about for years. She knew this was the way of the future. Since the pandemic, she has had to do much less educating because attorneys and clients are now more comfortable working with virtual assistants and paralegals. Listen to learn when it makes sense for you to start outsourcing. What You Will Learn in this Episode 3:27 How to determine which activities should be outsourced 12:02 How technology is used to onboard new clients 14:48 Why adding to your team should be viewed as an investment instead of a risk 16:05 How one attorney transitioned to a fully remote firm We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us! Links and Resources https://lawfecta.com/about/ https://www.legalmarketingflow.com/ https://www.facebook.com/LegalMarketingFlow https://www.linkedin.com/in/roslyndrotar/ https://www.linkedin.com/in/molly-hall/

If you’ve decided that TikTok isn’t for you because you’re a lawyer, think again. Tik Tok is not an app “just for kids.” It is a great space to shine for all things branding. Attorney Elisabeth Pickle, founder of Mindful Counsel, shares how she has used TikTok to attract new clients and generate referrals while being true to herself and her nature. According to TikTok for Business, it is a space to “unleash your brand's creative side, a fully immersive, no judgment world where there's an audience for every void, no matter how big or small your business…” Elisabeth discovered that there were many other professionals already on TikTok, and it was a place where she could answer audience questions. While some of her colleagues wouldn't dream of using TikTok for marketing, Elisabeth has found that it is a way for her to be there for the client. Ultimately, she is here for the people. If TikTok helps her reach people and gets them thinking about estate planning and intellectual property, then that is what she cares about. What You Will Learn in this Episode 4:24 Why lawyers shouldn’t ignore TikTok 6:52 How Elizabeth created a connection with her audience 15:02 The video production process 16:54 How to get into the right mindset for recording 18:23 Why you need to watch what other creators are doing on TikTok We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us! Links and Resources elisabeth@themindfulcouncil.com https://www.tiktok.com/@elisabethpicklelaw?lang=en https://www.instagram.com/mindfulcounsel/ https://www.legalmarketingflow.com/ https://www.facebook.com/LegalMarketingFlow https://www.linkedin.com/in/roslyndrotar/ https://www.linkedin.com/in/molly-hall/

Every time we ask our clients to create a video for us, they ask us for a script. We are typically a hard NO on providing a script for them. Your videos should be creating a connection with your audience. When you show up over-prepared and reading from a script, you will fail to make that connection. You want to show up as you naturally would if you were talking to someone at a cocktail party. In this episode, we are sharing our recommended framework for creating YouTube videos rather than scripting them. The YouTube algorithm loves videos with high retention rates. Getting your audience to click on your video is only half the battle. Your goal is to retain your audience for as long as possible with your video. The more value you're providing and connections you're creating, the better your engagement and retention numbers. TubeBuddy is a tool we recommend for helping you determine what video content you can rank for in your niche. We have a training in the Facebook group on how to use TubeBuddy. Please make sure you join our Facebook group and check it out. What You Will Learn in This Episode The recommended length for YouTube videos Our recommended video framework How to “hook” your audience How to choose your video topics How the YouTube algorithm works Links and Resources https://www.tubebuddy.com/ https://www.legalmarketingflow.com/ https://www.facebook.com/LegalMarketingFlow https://www.linkedin.com/in/roslyndrotar/ https://www.linkedin.com/in/molly-hall/

Learn how to implement these six steps to manage your law firm's online reputation. These are simple actions you can take to start building trust online in your community. 6 Steps to Manage Your Law Firm’s Online Reputation Look at how many online reviews you have compared to your competition. Ask for reviews Acknowledge all reviews - even the bad ones! Get reviews on as many different platforms as possible Location-based reviews are a bonus Make all your reviews as visible as possible Getting reviews from clients is the most critical element of your online reputation management. Reviews are among the most significant factors in consumer research, especially when it comes to the legal space. What You Will Learn in this Episode Which platform to focus on first for online reviews How to build a good reputation online How reviews impact your digital marketing strategy When is the best time to ask a client to leave an online review We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us! Links and Resources https://www.legalmarketingflow.com/ https://www.facebook.com/LegalMarketingFlow https://www.linkedin.com/in/roslyndrotar/ https://www.linkedin.com/in/molly-hall/

There seems to be a lot of confusion around tech stacks and what you need for your law firm email marketing. We are getting down to a solution, and what we know works to automate your email marketing as much as possible. We've found that many legal CRMs don't have an email marketing tool built within them. And when they do, they're a little wonky, or they don't integrate well with other systems. The most challenging step is usually getting the leads from your email marketing system into your workflow system. Three Things You Need to Automate Your Law Firm Email Marketing A Platform for building your landing pages like LeadPages or QuickFunnels Email Marketing System like ActiveCampaign or MailChimp Workflow System like Lawmatics or Clio Once a client retains you, make sure that you remove them from your email marketing queue because now you should be having a different conversation with them. Now your conversation shifts to additional ways you can add value for them. If this sounds complicated, reach out to us. We can help you get this process set up. Stay tuned for future episodes when we dive into more tech stacks. We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us! Links and Resources https://www.legalmarketingflow.com/ https://www.facebook.com/LegalMarketingFlow https://www.linkedin.com/in/roslyndrotar/ https://www.linkedin.com/in/molly-hall/

Chad Hinkle, Director of Marketing at Nifty Marketing, teaches us some simple steps to start using Google My Business. Google My Business is your new home page. We’re going to start with some simple things you can do to your Google My Business page to help you stand out from your competitors. In Google My Business, you are ranking for a reason.  Google has a set of values that they're looking at called web vitals. These vitals help determine where Google will rank you. The first thing you want to do is claim you Google my Business page if you haven’t already. Chad walks us through how to claim your page. After you claim your page, keep an eye out in your mail for the postcard from Google! Chad's second recommendation is that we focus on making sure all our page data is highly accurate. It becomes infinitely more important in a smaller city or a smaller county that you have claimed your page and ensured your information's accuracy because the competition's less, and there are fewer hurdles for you to win that bottom line. Chad also recommends that you respond to every review, particularly any negative reviews. When you don’t respond to a negative review, it looks like you don’t care. Keep in mind that reviews can happen at any point in your process in your law firm. It doesn’t have to be at the end. What You Will Learn in this Episode Where should you start with SEO for your law firm What are "web vitals," and why they're important How to increase your Google My Business Reviews How to claim your Google My Business Page Why you should respond to bad reviews We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us! Links and Resources Nifty Marketing Bitly.com Whitespark Google Review Link Generator https://www.legalmarketingflow.com/ https://www.facebook.com/LegalMarketingFlow https://www.linkedin.com/in/roslyndrotar/ https://www.linkedin.com/in/molly-hall/

Victoria Collier opened up her law firm straight out of law school. She created a niche within that niche by being the very first to teach veteran benefits for seniors to elder law attorneys across the nation. Her mission has always been to help people live the highest quality of life without emotional or physical pain. Today, she coaches attorneys on positioning their firms to either support its owner the right way or allow the owner to sell it and feel good walking away from it. If you're not working to make yourself happy, then what is it for? Because you can't make other people happy. Victoria started designing her law firm in such a way that it could support her financially and emotionally and in a way that she could get some of her time back. It's a problem if your firm can't earn money while you're gone. You’ve got to be intentional about designing your law firm to support the lifestyle you want, or it’s easy to get caught up in the hustle and the grind. Not everybody wants to grow. Victoria hears more and more from lawyers between the age of 50 and 55 that they are tired. Sometimes they just want their firms to feel and be different. Keep in mind that you don't have to grow. You can go. What You Will Learn in this Episode The two ways you can walk away happy Why living a nice lifestyle doesn’t mean that you’re actually living the life you want Why you have to set your firm up to function without you How to recognize signs that you’re ready to walk away Why you need a coach that helps you get what you need, not just what the business needs We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us! Links and Resources https://walkawayhappybusinesscoach.com/ https://www.legalmarketingflow.com/ https://www.facebook.com/LegalMarketingFlow https://www.linkedin.com/in/roslyndrotar/ https://www.linkedin.com/in/molly-hall/

Learn how to use a stack at the end of your workshop or webinar to create sales. Don't love your services and your offer so much that you forget to sell them. Your service is not going to sell itself. The stack helps you transition from teaching into selling during your webinar or workshop. We’ve found that attorneys will spend a tremendous amount of time preparing material to educate potential clients. The critical piece that they are leaving out is the close. What is your call to action? What do you want this person to do next? You’ve got to build this into your workshops. Stop treating your close like an afterthought. It is your responsibility to make it crystal clear what people need to do to work with you. You have to outline the process and the value you create clearly. The stack is your opportunity to create additional value in the mind of your attendees. It's is a framework that works. We are challenging you to offer a webinar with a stack and offer the same webinar without a stack. Track your conversion rates and let us know! What You Will Learn in this Episode What is a stack? Why do you need a stack? How to create a stack of offers that shows your value How to structure your workshop to include your stack How to remove risk in your client’s mind We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us! Links and Resources https://www.legalmarketingflow.com/ https://www.facebook.com/LegalMarketingFlow https://www.linkedin.com/in/roslyndrotar/ https://www.linkedin.com/in/molly-hall/

Google Local Service Ads (LSAs) are now available for professional services. LSAs have been around for a while in-home services to make it easier to find home services providers near you. Google has now opened this up to professional service providers. If you’re ready to get more leads to grow your business, get started with LSAs right now. Take advantage of the opportunity to start doing this before your local competitors. Google requires an extensive screening process to I've you the green checkmark. That little green checkmark is an added boost of credibility with potential clients. We preach a holistic marketing approach. You want to show up in Google LSAs. This is an effective way to leverage your PPC campaigns and reviews. What You Will Learn in this Episode What is a local service ad (LSA) How to start the Google screening process for certification Why you want that green checkmark certification How LSAs can increase your leads We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us! Links and Resources https://www.legalmarketingflow.com/ https://www.facebook.com/LegalMarketingFlow https://www.linkedin.com/in/roslyndrotar/ https://www.linkedin.com/in/molly-hall/

Are you on Clubhouse? Attorney Mariam Tsaturyan has used Clubhouse to generate 60% of her law firm leads. She's going to tell how she uses the Clubhouse app to generate leads and make connections. Clubhouse is an audio-chat iPhone app. It is not currently available for Android devices. It's sort of like a social platform, but instead of writing to each other, you talk to each other in rooms that moderators host. Clubhouse is still very new, so there is a lot of potential. In addition to generating leads, being active on Clubhouse has also helped Mariam grow her Instagram account by over 200 followers, get invited to be on multiple podcasts, and grow her e-mail list. In this episode, Mariam walks us through her step-by-step relationship-building process that starts with Clubhouse. You've got to have a process and be intentional with how you're using your time, or you're just wasting it. Optimizing your bio in Clubhouse is critical to your success. Be strategic with the keywords you’re using. You also want to be very clear and concise with how people can contact you because they can't send you direct messages on Clubhouse. Are you ready to join Clubhouse? What You Will Learn in this Episode How to be strategic with your time on Clubhouse How to set Clubhouse alerts for individual accounts Why you need to optimize your Clubhouse bio How to start building relationships with people in the rooms How Clubhouse changed her Instagram strategy We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us! Links and Resources https://mariamatlaw.com/ https://sociatap.com/mariamatlaw/ https://sociatap.com/ https://www.legalmarketingflow.com/ https://www.facebook.com/LegalMarketingFlow https://www.linkedin.com/in/roslyndrotar/ https://www.linkedin.com/in/molly-hall/

What is a local service ad (LSA)? How is it different from Google Ads? How is Pay Per Lead different from Pay Per Click? One of the biggest pitfalls for most attorneys regarding Google and ads is that they don't know the right questions to ask. Chad Henkel from Nifty Marketing is here to answer some of those questions, teach us about Local Service Ads (LSA) from Google, and why now is the perfect time to start using Google LSAs. Chad shares insight into the setup process to use Google LSAs. The foundation of all marketing decisions should be your goals. What is the next step you want your potential client to take when they see your ad? You need to have a follow-up process in place for the leads coming in, and you also need to know your current cost per acquisition. Did you know that Google My Business is essentially becoming like the home page for many law firms from an internet marketing perspective? You can almost do anything from the Google page. You can find directions, phone calls, read reviews, and learn about the law firm by clicking on the pictures. Chad also educates us on the power of Google reviews and why your business needs them. What You Will Learn in this Episode What are Local Service Ads (LSAs) Why need a process in place for lead follow-up The difference between Pay Per Click and Pay Per Lead Four questions you need to be asking right now Why you need to understand your cost per acquisition We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us! Links and Resources chad@niftymarketing.com bitly.com/lsacalc https://niftymarketing.com/ https://www.legalmarketingflow.com/ https://www.facebook.com/LegalMarketingFlow https://www.linkedin.com/in/roslyndrotar/ https://www.linkedin.com/in/molly-hall/

Your clients are online. There's no excuse for not offering online educational workshops to prospective clients. These are an easy way to bring new people through your virtual doors every month. We like using the term "workshop" because it communicates to the prospective client that it will be an interactive session to work through the material they are learning with the facilitator. Using a pre-recorded workshops and delivering it using a platform like Zoom Webinar is a simple way to get started. It’s also less stressful than teaching live on Facebook or Instagram. Our recommendation is to start small, make it simple, and do it consistently. Pick a date that gives you about three weeks to prepare your workshop and market it. Be intentional with how you structure your workshop. Know what that next step is you want your prospect to take. Give them a deadline and a clear call to action. The more workshops you do, the more comfortable you become delivering the content. Your workshops will start to take on a personality of their own. What You Will Learn in this Episode The benefits of starting with a pre-recorded workshop Why you need a deadline and a clear call to action How to name your One Time Offer Why you should have an assistant run the workshop with you How to structure your workshop to get prospects to take the next step We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us! Links and Resources https://www.legalmarketingflow.com/ https://www.facebook.com/LegalMarketingFlow https://www.linkedin.com/in/roslyndrotar/ https://www.linkedin.com/in/molly-hall/

How will Apple’s iOs 14 update affect your legal marketing ads? In June of 2020, Apple announced an upcoming change to its iOS 14 iPhone and iPad operating system. Users will now get a prompt asking whether they are willing to allow the app to track their behavior. How will this change impact your legal marketing strategy? We really won't know until mid-2021 when we can look at analytics and measure what is happening. We do know that it will impact Facebook's ability to track and give useful data that digital marketers rely on for advertising. We know that putting all of your eggs in Facebook marketing to generate new leads is not a reliable strategy because the ability to serve up ads to your ideal client avatar is going away. You need a marketing plan in place right now that is diversified and includes developing relationships organically with new clients, referral partners, community outreach, and growing your database. We are sharing some ways to lessen the impact in this episode. What You Will Learn in this Episode How these changes will impact third party social media apps Why you need to make sure you have a consistent organic marketing strategy in place Why building your database now is more important than ever How your email list can still help you market on Facebook How these changes impact new lead generation We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us! Links and Resources https://www.legalmarketingflow.com/ https://www.facebook.com/LegalMarketingFlow https://www.linkedin.com/in/roslyndrotar/ https://www.linkedin.com/in/molly-hall/

Robyn Sechler joins us to discuss how she created a value-add product for estate planning and elder law clients. Our conversation touches on the importance of how recording and tracking memories can benefit you and your clients. Through her touching story, we learn how Robyn came about this impactful idea. What are your family's values? Are they heirlooms?  Whenever a family member passes away, some valuables must be distributed amongst the bereaved. By implementing Robyn's system, there is no more argument about grandma's pictures, but dialogue as to who gets what from grandma herself. Robyn organizationally digitizes memories that way, everyone in the family can experience the past times of being with a loved one by helping families to secure, store, share, and organize family photos.  What You Will Learn in This Episode How the digital age can help your estate planning  Marketing strategies for the value you can provide your clients Ways to create value in your practice that help clients How to turn your client's stories into memories How to add annual maintenance programs to your law firm or business Links and Resources https://www.legalmarketingflow.com/ https://www.facebook.com/LegalMarketingFlow https://www.linkedin.com/in/roslyndrotar/ https://www.linkedin.com/in/molly-hall/ About Our Guest Robyn Sechler is a loving wife and mother of three. Twelve years after her father had passed, she found a recording of their conversation. It changed her life forever. Robyn dedicates her life to helping families secure, store, share, and organize family photos. Robin’s website https://securingmemories.com/ Securing Memories Facebook https://www.facebook.com/SecuringMemoriesToday/ Securing Memories LinkedIn https://www.linkedin.com/in/securing-memories-1423921b8/ Tim Sechler’s Law Firm https://www.sechlerlawfirm.com/

How do you balance making money with doing the things that make the money? This is the big question we are exploring in this episode. Nicole Wipp is a successful estate planning attorney who spends her time between Michigan and Hawaii. She is also a business coach with an entrepreneurial spirit. Nicole is here to share how she and her team created a foolproof process for submitting a successful nursing home Medicaid application. This product is specifically for elder law attorneys or estate planning attorneys that want to incorporate elder law services. Nicole recognized the need for this product because the application process is fraught with fear for attorneys because there’s potential for doing something wrong and causing irreparable harm to the client. This is not Nicole's first rodeo when it comes to launching a product. She has learned that the more competent you are, the more you typically struggle with execution to launch the product because you're second-guessing yourself. The only thing stopping you is you because you think you need to know more or do more. Stop second-guessing yourself and get out of your way. Start small and build from there. What You Will Learn in this Episode How to productize your knowledge Why process is such an integral part of success How to build your marketing message from conversations with your ideal customer avatar How to move from an idea to execution of the idea How to create accountability through establishing processes We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us! Links and Resources https://www.nicolewipp.com/ https://www.miestatelawyer.com/ https://www.linkedin.com/in/nicolewipp/ https://www.legalmarketingflow.com/ https://www.facebook.com/LegalMarketingFlow https://www.linkedin.com/in/roslyndrotar/ https://www.linkedin.com/in/molly-hall/