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Legal Marketing 2.0 Podcast
25 minutes | a month ago
Podcast Ep. 123: Why Law Firm Marketing is Never “One and Done”
On this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez discusses why marketing never stops with Allison Williams, the founder and CEO of Law Firm Mentor. Law Firm Mentor is a business coaching service for solo and small law firms that helps lawyers to grow their revenues, crush chaos in business and make more money. Law Firm Mentor was born out of Allison’s personal experience creating a law firm and scaling it into a multi-million-dollar enterprise in just 3 and a ½ years. You can connect with Allison on LinkedIn. Check out the show notes here.
22 minutes | a month ago
Podcast Ep. 122: How Law Firms Can Work More Effectively with Media Outlets
On this episode of the Legal Marketing 2.0 Podcast, Guy interviews Patrick Smith, a reporter who covers the business of law for The American Lawyer and its affiliated publications. Patrick keys us in on the best ways lawyers and marketers should approach media outlets with newsworthy stories. Tune in to learn strategies that will help get your stories published. Click here to access the show notes.
23 minutes | 5 months ago
Podcast Ep. 121: Law Firm Business Development Turns to Digital: Lead Generation and Awareness Campaigns on the Rise
On this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez interviews Lynn Tellefsen-Stehle, the CMO of Wilentz, Goldman & Spitzer. Lynn oversees the business development and marketing operations for this century-strong New Jersey law firm. Tune in to hear Guy and Lynn discuss how digital marketing has transformed the ways law firms develop business and market their practice. Click here to access show notes.
23 minutes | 6 months ago
Podcast Ep. 120: Why Every Law Firm Needs a Strategic Plan with John Remsen Jr.
On today’s episode of the Legal Marketing 2.0 podcast, Guy Alvarez and John Remsen Jr. discuss the importance of strategic planning for law firm growth and prosperity. A strategic plan should act as the backbone of a firm’s strategy and remind the firm of its priorities when crises arise. Today, law firms must have a strategic plan that evolves with the firm and changes in the market. Click here to access show notes.
20 minutes | 6 months ago
Podcast Ep. 119: How to Build and Leverage your Law Firm’s Brand on LinkedIn During Uncertain Times
On this episode of the Legal Marketing 2.0 Podcast, Guy has an engaging conversation with attorney Frank Ramos, about how lawyers and law firms can better market themselves on LinkedIn. Frank shares with us his process for generating and capturing great ideas for content. Tune in to hear about the types of posts that really move the needle for law firms. Click here to access show notes.
19 minutes | 7 months ago
Podcast Ep. 118: How to Integrate Video Into Your Law Firm’s Content Marketing Strategy
In this episode, Guy is joined by Jay Plum, a legal marketing and communications professional to discuss how to integrate video in your law firm’s content marketing strategy. Jay is the Director of Communications at Bracewell LLP, a leading law and government relations firm primarily serving the energy, finance and technology industries throughout the world. Jay is in charge of improving, maintaining, and developing the firm's image through digital marketing. He’s had a ton of success with video marketing and joins us today to share his learnings and tips. Click here to access show notes.
24 minutes | 7 months ago
Podcast Ep. 117: Uncommon Ways to Nurture Team Loyalty at Your Law Firm
On this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Rosanna Berardi to discuss team loyalty and retaining talent at law firms. It probably isn’t news to you, but attracting legal talent is no easy feat. So what can firms do - both big and small - to address this issue and heighten their ability to attract and retain precious talent? Rosanna has a few uncommon methods. Click here to access show notes.
27 minutes | 8 months ago
Podcast Ep 116: What do clients expect from law firms in today’s “new normal”?
In order to thrive in this new environment, law firms need to be client-centric now more than ever. In this episode, Guy is joined by Yolanda Cartusciello and Bob Robertson to discuss law firm communications strategies and best practices in today’s “new normal”. Yolanda is a Partner, and Bob a Senior Consultant in PP&C Consulting, a strategic consulting firm focused on law firms and professional services. In May, PP&C launched the RevTeam, an innovative approach to providing fractional C-suite and supporting marketing, business development and communications services to law firms so they can successfully navigate today’s new business challenges. Click here to view show notes.
31 minutes | 8 months ago
Podcast Ep. 115: How Lawyers Can Manage Stress and Develop Business With Ease with Coach & Meditation Teacher Rachel Hammerman
In this episode, Guy Alvarez is joined by Rachel Hammerman, a business development coach and meditation teacher. Rachel is here to discuss how meditation can help lawyers find satisfaction in the business development process, as well as in the result of a thriving practice. Click here to access show notes.
22 minutes | 9 months ago
Podcast Ep. 114: Law Firm Digital Marketing Tips and Tricks During Uncertain Times
This week Guy is joined by Michael Mogill to discuss all things digital marketing, particularly, strategies that are most effective for lawyers and law firms during these uncertain times. They canvass everything from law firm branding to social media marketing. Michael Mogill is Founder and CEO of the video marketing company, Crisp Video Group, which has been named to the Inc. 500 list of America’s fastest-growing companies. Mogill is also the author of The Game Changing Attorney. You can connect with Michael on LinkedIn here or on the Crisp website. You can access the show notes here.
20 minutes | 9 months ago
Podcast Ep. 113: How Lawyers Can Use Video to Successfully Market Their Practice
In this episode, Guy Alvarez meets with Patricia Baxter to discuss how lawyers and law firms can use video to market their practice and attract new clients. The problem with making videos is the perception that it’s either too difficult or too expensive, but Patricia is here to tell you that it isn’t! Patricia Baxter is a managing partner at Morgan Akins. Patricia specializes in helping insurance companies and businesses navigate civil litigation, with an eye toward closing files quicker and save money in the process. Click here to view show notes.
24 minutes | 9 months ago
Podcast Ep. 112: Fishbowl: A Social Media App for Authentic Conversations in the Legal Industry
On this week’s episode of the Legal Marketing 2.0 podcast, host Guy Alvarez interviews Matt Sunbulli. Matt is the CEO and Cofounder of Fishbowl, a new social network that connects professionals to have candid and relevant conversations about workplace topics. Every day professionals come to Fishbowl to discuss industry news and get career advice from both peers and senior leadership in an open, positive, and supportive environment. The app has been rapidly adopted by professionals across industries including Law, Consulting, Finance, and Advertising. Click here to download the app to start communicating with other lawyers. You can also follow Fishbowl’s Instagram account here. Click here to view episode show notes.
19 minutes | 9 months ago
Podcast Ep. 111: Pandemic-Era Law Firm Marketing: Why Now Is the Perfect Time for Innovation
In this episode of the Legal Marketing 2.0 podcast, Guy Alvarez discusses how law firms can treat the COVID-19 pandemic as an opportunity to innovate their business development and marketing practices with guest David Kamien. David Kamien is a former lawyer and the founder and CEO of Mind-Alliance Systems. Mind-Alliance offers an AI-powered business development intelligence platform called ‘MindPeer’ and just launched a COVID-19 Legal Thought Leadership Intelligence Hub that aggregates thought leadership from over 200 law firms. In the 20 years since he left the practice of law, David has consulted on innovation, knowledge management, business development, and research for law firms and corporates. You can connect with David on LinkedIn here. Click here to view podcast show notes.
26 minutes | 10 months ago
Podcast Ep. 110: How a Strong Law Firm Culture Dramatically Improves Marketing and Profitability
On this week’s episode of the Legal Marketing 2.0 podcast, host Guy Alvarez and guest Eric Farber discuss the power and importance of developing a strong law firm culture. Eric Farber is the CEO at Pacific Workers’ Compensation Law Center and author of the new book, The Case for Culture. In his new book, Eric gives lawyers the wisdom and tools they need to transform themselves and their culture. Tune in to the episode as Eric discusses his new book and points out ways law firm leaders can spot toxic cultures so that they can work hard to improve them. You can connect with Eric on LinkedIn here. You can click here to access show notes.
26 minutes | 10 months ago
Podcast Ep. 109: From Pandemic to Plan: It’s Time to Focus on Your Law Firm’s Recovery Strategy
In this episode, Guy Alvarez and guest Barbara Malin discuss how law firms can handle the COVID-19 pandemic to help ensure business continuity. Things are changing so rapidly that we can’t lose sight of the need to adapt our marketing strategies. Our guest, Barbara Malin, is the Chief Business Development and Marketing Officer at Jackson Walker, one of Texas’ largest firms. She works with the firm’s more than 400 lawyers and an internal business development and marketing team of 15 professionals to identify client needs and develop effective and innovative solutions to those needs. Prior to this, she was a practicing attorney in appellate law for over 30 years, and also ran her own small firm. You can access show notes here.
24 minutes | a year ago
Podcast Ep. 108: Balance by Design: How to Design a Successful Legal Career and a Happy Life
In this episode, Guy Alvarez discusses how to design a successful legal career with guest, Marianne Merritt Talbot. Marianne is the Executive Vice President of SCG Legal, an award-winning international law firm consortium, and the author of the new book “Balance by Design: A Planner for Women Lawyers with a Life.” Marianne is here today to talk about her new book, and her formula for how legal professionals can build success and happiness in their careers and in their lives. Click here to access show notes.
13 minutes | a year ago
Podcast Ep. 107: How a Partner at Mayer Brown Approaches Building Her Own Brand
In this episode, Guy Alvarez discusses how female lawyers can build their brand and develop business with guest, Nina Flax. Nina is a partner and the leader of Mayer Brown’s Northern California Corporate and Securities practice. Nina works on M&A, joint ventures, investing and commercial transactions. You can connect with Nina on LinkedIn here. Access show notes here.
23 minutes | a year ago
Podcast Ep. 106: Why Law Firms That Focus on Content Experience Drive Higher Client Engagement
In this episode, Guy Alvarez discusses the notion of “content experiences” with guest, Jenn Bankston. Content experience is the evolved legal marketers’ approach to content marketing, with a shift in focus from creation and consumption to experience and engagement. Tune in to learn how you can create your own content experience strategy with insights and best practices. Access show notes here.
13 minutes | a year ago
Podcast Ep. 105: Interview with 2019 Social Law Firm Index Winner DLA Piper: What it Takes to be Number 1
In this episode, Guy Alvarez interviews Josh Epstein and Juliet McNulty from DLA Piper, this year’s winner of the 2019 Social Law Firm Index. Juliet is the Senior Digital Communications Manager at DLA, she oversees the firm’s communications for the U.S. including the website, microsites and social channels and Josh is the firm’s Director of Communications and oversees all internal and external communication efforts for DLA in the U.S. Tune in as Juliet and Josh shed some light on the strategies that enabled them to place number one. Follow DLA Piper on LinkedIn here and Twitter here. Access show notes here.
20 minutes | a year ago
Podcast Ep. 104: How Law Firms Can Amplify Their Social Media Marketing Efforts
In this episode, Guy Alvarez discusses the ways in which law firms can amplify the impact of their social media marketing efforts with Glenn Gaudet. They discuss tactical and strategic measures firms should take, such as using podcasts as part of their marketing mix or encouraging employee advocacy to extend a firm’s message. Glenn is the CEO of GaggleAMP, whose mission is to help companies maximize the use of their social media platforms. Here is the link to the show notes.
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