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Legal Marketing 2.0 Podcast
25 minutes | Jun 17, 2021
Podcast Ep. 131: Positioning Law Firms for Growth: How a Sector-Based Strategy Leads to Greater Client Success
In this episode Guy is joined by Dominic Ayres, a senior client development manager at Eversheds Sutherland. Dominic is responsible for the development and growth of international client relationships and sector strategy for the Industrials sector group across Europe, the Middle East, and Africa joins us to discuss how a sector-based strategy leads his lawyers to greater client success. Tune in to learn how firms can identify the best sectors to focus on to stimulate new growth and the marketing tactics that work to support sector-based strategies. Click here to read the episode show notes.
28 minutes | Jun 10, 2021
Podcast Ep. 130: Public Relations and Marketing for Law Firms; Crisis Planning and Management
In this episode of the Legal Marketing 2.0 Podcast, Gina Rubel, the CEO of Furia Rubel Communications, a nationally-known law firm, public relations, and crisis communications agency, shares her insight on the importance of public relations and how it can support a law firm’s overall business plan. Furthermore, Gina and Guy discuss the marriage between public relations and social media marketing, and provide tips on how to make social media content more meaningful from a PR perspective. Tune in to learn how public relations can assist a law firm's content marketing strategy, business development, and overall strategic business plans. You can read the podcast show notes here.
21 minutes | May 6, 2021
Podcast Ep. 129: Something from Nothing: How to Build a Content Marketing Machine for a Law Firm When You’re The Team
In this episode of the Legal Marketing 2.0 Podcast, Dan Brian, a digital marketing guru, shares his best tips and tools to build a strong content marketing machine for law firms and how to include attorneys in the writing process. The entire content marketing process can seem overwhelming, particularly for lean marketing teams that are strapped for resources and time. Tune in to learn the specific strategies and tools that can help turn your law firm into a lean, mean, content creation machine. Click here to read the episode show notes.
16 minutes | Apr 6, 2021
Podcast episode Ep. 128: TikTok for Lawyers: How This Unlikely Social Media Platform Can Help Generate Business
In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Michelle Wilson Murphy. Michelle is the owner of Wilson Murphy Law. As a trademark and small business attorney, Michelle works with businesses and creatives to secure and protect their business through trademarks, contracts, copyrights, and business formations. While many lawyers gravitate towards Linkedin to market themselves, Michelle’s bread and butter is TikTok and Instagram. Within just a few months after downloading TikTok, Michelle amassed thousands of followers and generated substantial new business as a result.
25 minutes | Mar 18, 2021
Podcast Ep. 127: How HubSpot Can Revolutionize the Way Law Firms Market Their Services and Generate Business
In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Leia Dudek. Leia is Good2bSocial’s dedicated HubSpot Channel Account Manager. For about two years Leia has guided Good2bSocial’s clients through adopting HubSpot’s platform. Unlike most Legal Marketing 2.0 Podcast episodes, this show’s guest hosts the show. Leia talks with Guy about Good2bSocial’s experience using HubSpot, and how the platform has skyrocketed the agency's growth. Here are the show notes.
29 minutes | Mar 4, 2021
Podcast Ep. 126: The Art and Science of Business Development in the Legal Industry: You CAN Make it Rain
In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Karen Kahn. Karen started her career as a psychologist and later went on to become a strategic business development and career coach. Given her impressive track record of helping lawyers expand their books of business, Karen is one of the most sought-after coaches in the legal profession. Guy and Karen discuss the challenges that most lawyers face in terms of business development. Tune in to hear Karen offer valuable advice on how to cultivate valuable professional relationships that will yield new business opportunities for years to come. Click here to read the episode show notes.
18 minutes | Feb 25, 2021
Podcast Ep. 125: Social Media in the Legal Industry and the Birth of The Quintessential Gentleman
In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Eric K. Thomas. Eric is the social media and digital media manager for Bracewell and the founder and Editor-in-Chief of The Quintessential Gentleman, which is a media platform dedicated to telling the positive stories of Black and Brown men. As social media becomes a more critical avenue of communication for law firms, Guy and Eric talk about important trends that legal marketers should be aware of. Tune in to hear the story behind The Quintessential Gentleman (and how the page has amassed over 45k followers on Instagram). Click here to read the show notes.
20 minutes | Jan 26, 2021
Podcast Ep. 124: SEO and Content Marketing Lessons Learned from The COVID-19 Pandemic with The National Law Review
In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Eilene Spear, the Operations and Projects Manager for the National Law Review. Eilene joins us to talk about the successful traffic-generation strategies that enabled The National Law Review to garner the most website traffic of any legal news website in the United States during 2020. If you’re a legal marketing professional looking for SEO and content marketing takeaways you can implement ASAP, you’ll want to tune in! Click here to read the show notes.
25 minutes | Dec 17, 2020
Podcast Ep. 123: Why Law Firm Marketing is Never “One and Done”
On this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez discusses why marketing never stops with Allison Williams, the founder and CEO of Law Firm Mentor. Law Firm Mentor is a business coaching service for solo and small law firms that helps lawyers to grow their revenues, crush chaos in business and make more money. Law Firm Mentor was born out of Allison’s personal experience creating a law firm and scaling it into a multi-million-dollar enterprise in just 3 and a ½ years. You can connect with Allison on LinkedIn. Check out the show notes here.
22 minutes | Dec 10, 2020
Podcast Ep. 122: How Law Firms Can Work More Effectively with Media Outlets
On this episode of the Legal Marketing 2.0 Podcast, Guy interviews Patrick Smith, a reporter who covers the business of law for The American Lawyer and its affiliated publications. Patrick keys us in on the best ways lawyers and marketers should approach media outlets with newsworthy stories. Tune in to learn strategies that will help get your stories published. Click here to access the show notes.
23 minutes | Aug 25, 2020
Podcast Ep. 121: Law Firm Business Development Turns to Digital: Lead Generation and Awareness Campaigns on the Rise
On this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez interviews Lynn Tellefsen-Stehle, the CMO of Wilentz, Goldman & Spitzer. Lynn oversees the business development and marketing operations for this century-strong New Jersey law firm. Tune in to hear Guy and Lynn discuss how digital marketing has transformed the ways law firms develop business and market their practice. Click here to access show notes.
23 minutes | Jul 21, 2020
Podcast Ep. 120: Why Every Law Firm Needs a Strategic Plan with John Remsen Jr.
On today’s episode of the Legal Marketing 2.0 podcast, Guy Alvarez and John Remsen Jr. discuss the importance of strategic planning for law firm growth and prosperity. A strategic plan should act as the backbone of a firm’s strategy and remind the firm of its priorities when crises arise. Today, law firms must have a strategic plan that evolves with the firm and changes in the market. Click here to access show notes.
20 minutes | Jul 15, 2020
Podcast Ep. 119: How to Build and Leverage your Law Firm’s Brand on LinkedIn During Uncertain Times
On this episode of the Legal Marketing 2.0 Podcast, Guy has an engaging conversation with attorney Frank Ramos, about how lawyers and law firms can better market themselves on LinkedIn. Frank shares with us his process for generating and capturing great ideas for content. Tune in to hear about the types of posts that really move the needle for law firms. Click here to access show notes.
19 minutes | Jun 24, 2020
Podcast Ep. 118: How to Integrate Video Into Your Law Firm’s Content Marketing Strategy
In this episode, Guy is joined by Jay Plum, a legal marketing and communications professional to discuss how to integrate video in your law firm’s content marketing strategy. Jay is the Director of Communications at Bracewell LLP, a leading law and government relations firm primarily serving the energy, finance and technology industries throughout the world. Jay is in charge of improving, maintaining, and developing the firm's image through digital marketing. He’s had a ton of success with video marketing and joins us today to share his learnings and tips. Click here to access show notes.
24 minutes | Jun 17, 2020
Podcast Ep. 117: Uncommon Ways to Nurture Team Loyalty at Your Law Firm
On this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Rosanna Berardi to discuss team loyalty and retaining talent at law firms. It probably isn’t news to you, but attracting legal talent is no easy feat. So what can firms do - both big and small - to address this issue and heighten their ability to attract and retain precious talent? Rosanna has a few uncommon methods. Click here to access show notes.
27 minutes | May 28, 2020
Podcast Ep 116: What do clients expect from law firms in today’s “new normal”?
In order to thrive in this new environment, law firms need to be client-centric now more than ever. In this episode, Guy is joined by Yolanda Cartusciello and Bob Robertson to discuss law firm communications strategies and best practices in today’s “new normal”. Yolanda is a Partner, and Bob a Senior Consultant in PP&C Consulting, a strategic consulting firm focused on law firms and professional services. In May, PP&C launched the RevTeam, an innovative approach to providing fractional C-suite and supporting marketing, business development and communications services to law firms so they can successfully navigate today’s new business challenges. Click here to view show notes.
31 minutes | May 21, 2020
Podcast Ep. 115: How Lawyers Can Manage Stress and Develop Business With Ease with Coach & Meditation Teacher Rachel Hammerman
In this episode, Guy Alvarez is joined by Rachel Hammerman, a business development coach and meditation teacher. Rachel is here to discuss how meditation can help lawyers find satisfaction in the business development process, as well as in the result of a thriving practice. Click here to access show notes.
22 minutes | Apr 30, 2020
Podcast Ep. 114: Law Firm Digital Marketing Tips and Tricks During Uncertain Times
This week Guy is joined by Michael Mogill to discuss all things digital marketing, particularly, strategies that are most effective for lawyers and law firms during these uncertain times. They canvass everything from law firm branding to social media marketing. Michael Mogill is Founder and CEO of the video marketing company, Crisp Video Group, which has been named to the Inc. 500 list of America’s fastest-growing companies. Mogill is also the author of The Game Changing Attorney. You can connect with Michael on LinkedIn here or on the Crisp website. You can access the show notes here.
20 minutes | Apr 23, 2020
Podcast Ep. 113: How Lawyers Can Use Video to Successfully Market Their Practice
In this episode, Guy Alvarez meets with Patricia Baxter to discuss how lawyers and law firms can use video to market their practice and attract new clients. The problem with making videos is the perception that it’s either too difficult or too expensive, but Patricia is here to tell you that it isn’t! Patricia Baxter is a managing partner at Morgan Akins. Patricia specializes in helping insurance companies and businesses navigate civil litigation, with an eye toward closing files quicker and save money in the process. Click here to view show notes.
24 minutes | Apr 16, 2020
Podcast Ep. 112: Fishbowl: A Social Media App for Authentic Conversations in the Legal Industry
On this week’s episode of the Legal Marketing 2.0 podcast, host Guy Alvarez interviews Matt Sunbulli. Matt is the CEO and Cofounder of Fishbowl, a new social network that connects professionals to have candid and relevant conversations about workplace topics. Every day professionals come to Fishbowl to discuss industry news and get career advice from both peers and senior leadership in an open, positive, and supportive environment. The app has been rapidly adopted by professionals across industries including Law, Consulting, Finance, and Advertising. Click here to download the app to start communicating with other lawyers. You can also follow Fishbowl’s Instagram account here. Click here to view episode show notes.
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