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Learn Paid Media
63 minutes | Oct 21, 2020
Episode 17 – Facebook Ads Advanced Creative Strategy and Targeting with Kevin Urrutia
In this episode of the Learn Paid Media podcast, I talk with Kevin Urrutia, the Founder of Voy Media, which is a huge Facebook Ad agency out of New York City. We had a great conversation on Facebook Ads, creative strategy and messaging, storytelling in advertising, targeting, full-funnel strategies, and so much more. This episode is packed with information and we had a blast going back and forth. Here is how you can get in touch with Kevin. https://voymedia.com/ – https://twitter.com/danest – https://www.linkedin.com/in/urrutia/ – or just email him at firstname.lastname@example.org
20 minutes | Oct 13, 2020
Episode 16 – YouTube Advertising New Placements, Features, and Targeting
In this episode of the Learn Paid Media podcast, I go over some of the newer YouTube advertising features such as lead forms and search partner targeting while also covering overall targeting strategies for generating leads and conversions.
17 minutes | Oct 7, 2020
Episode 15 – Lead Generation Channel Selection In Online Advertising
This episode focuses on choosing the right online advertising channels for lead generation for B2B and B2C advertisers, and I classify different types of leads and how that impacts channel selection and strategy.
12 minutes | Sep 24, 2020
Episode 14 – B2B Paid Media Audience Targeting
It’s a been a long time, but I am back! Here is an episode on B2B audience targeting for paid media as it relates to Facebook Ads, but I also cover some Google Ads strategy for B2B and give an update on where I’ve been and everything.
36 minutes | Feb 18, 2020
Episode 13 – Nick’s Interview on Bidding from the Better Digital Marketing Podcast
Hey Everyone. This week is a little different as the episode is from an interview that I did on the Better Digital Marketing Podcast with Ben Briggs. The episode should be up in video format soon on his YouTube channel here. https://www.youtube.com/channel/UC67cFyOvKiuzpVHVJR85IIA/videos
12 minutes | Jan 29, 2020
Episode 12 – YouTube Advertising Campaign Types and Strategies
This episode focuses on the fundamentals of YouTube advertising some of the strategies you can use with the different campaign types. It focuses mainly on the different campaigns and ad units, but it presents some of the strategies associated with each.
2 minutes | Jan 29, 2020
Episode 0 – New Updates and Brief Intro
This episode focuses on some of the updates to the podcast!
12 minutes | Jul 31, 2019
Episode 11 – New Facebook Tracking Setup and Google Tag Manager
This is episode 11 where I discuss Google Tag Manager and how it can help you with conversion tracking, but I also talk about an update that happened to me literally this week within Facebook for setting up tracking and integrating with Google Tag Manager. Facebook seems to have secretly rolled out a much better […]
19 minutes | Jul 23, 2019
Episode 10 – Remarketing, Retargeting, Same Old Shite
This is Episode 10 and it focuses on remarketing, retargeting, or whatever you want to call it because it’s the same old shite! I go into example strategies for B2B lead generation and for Ecommerce remarketing that focus on multiple platforms. This episode is a little more advanced and assumes you understand a bit about […]
21 minutes | Jul 16, 2019
Episode 9 – How To Use Pinterest Ads
Pinterest Ads is growing in use cases and audience sizes, and it is a great platform managing B2C Ecommerce paid media campaigns for direct response and branding. This episode talks about the general structures and strategies for Pinterest Ads and how you can use it. It is not a platform for every scenario, but it […]
21 minutes | Jul 9, 2019
Episode 8 – Rolling Restructures And Preserving Performance
This is Episode 8, and it covers rolling restructures in paid media accounts for campaigns, ad groups, ad sets, and so on. It focuses on preserving performance with what you already have in an account that you start working on while also focusing on ways to roll out new campaigns and initiatives in a way […]
47 minutes | Jul 3, 2019
Episode 7 – Facebook Ads Structure and Optimization Settings
This episode focuses on Facebook Ads campaign and ad set structures and how I go about setting up my entire account structures based on different types of businesses. I also discuss settings and campaign objectives within Facebook and cover a little bit about audiences, pixel settings, ad formats, and optimization.
37 minutes | Jun 11, 2019
Episode 6 – Free Resources for Getting Started in Facebook Ads and Google Ads
This is Episode 6 of the Learn Paid Media podcast where I focus on resources for getting started and certified in Google Ads, Google Analytics, Facebook Ads, and Bing Ads. I included links below for reference from the show on how to get to these resources. Google Analyticshttps://academy.exceedlms.com/student/path/2938-google-analytics-individual-qualification Google Ads and Google Ads Search Certificationhttps://academy.exceedlms.com/student/catalog/list?category_ids=53-google-adshttps://academy.exceedlms.com/student/catalog/list?category_ids=313-google-ads-search […]
20 minutes | Jun 3, 2019
Episode 5 – How To Structure Paid Search Campaigns, Part 2
This is Episode 5 of the Learn Paid Media podcast where we’re continuing with how to structure paid search campaigns in part 2 of the series. I also answer a listener question on digital media and traditional media. I decided to make this one shorter so that it gives us space to cover other topics […]
42 minutes | May 27, 2019
Episode 4 – How To Structure Paid Search Campaigns, Part 1
This is episode 4 of the Learn Paid Media podcast, and the focus is on how to structure paid search campaigns for your Google Ads and Bing Ads accounts. This is going to be a multi-part series as there is a lot to say on how to structure the campaigns. This one, in particular, covers […]
38 minutes | May 21, 2019
Episode 3 – Paid Media Jargon
Jargon annoys all of us in our respective industries, but it’s necessary for communication efficiency. This episode focuses on paid media jargon, which includes acronyms such as ppc, sem, cpc, ctr, and the list goes on. I also discuss other paid media terms like impressions, conversions, cost per acquisition and so on. This episode will […]
30 minutes | May 14, 2019
Episode 2 – Publisher Conversion Tracking
This is episode 2 of the Learn Paid Media podcast and we focus on publisher conversion tracking for paid media campaigns. This episode covers a lot of Google Ads publisher tracking as well as Facebook Ads tracking, but also we focus on some other channels. There is a long discussion of Google Analytics tracking and […]
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