Created with Sketch.
Lean Mean Marketing Teams
49 minutes | 2 days ago
06. How to create a dream work environment, lead authentically and manage clever people with Rob Goffee
Rob Goffee, a renowned author and Emeritus Professor at London Business School and a Founding Partner at Creative Management Associates joins us to discuss modern leadership strategies. Rob is a leading expert on corporate culture and leadership, he has co-authored 11 books and published 100 articles, as well as teaching and consulting executives in some of the world’s leading companies such as Unilever, Nestle and LVMH. In today’s episode, we discuss: Three fundamental topics for marketing leaders How to become a more effective and authentic leader How to create a dream work environment to attract and retain a dream team How to lead clever people Key topics from three of Rob Goffee and Gareth Jones’ co-authored books, including: Why authenticity is a must for leaders and organisations How being vulnerable and taking risks pays off How to better understand what motivates and frustrates your team How to be radically honest with staff What you need to pay attention to as a leader To find out more about these topics and more, make sure to listen to this episode. References Robert Goffee and Gareth Jones - Clever: Leading Your Smartest, Most Creative People Robert Goffee and Gareth Jones - Why Should Anyone Be Led By You? What It Takes To Be An Authentic Leader Robert Goffee and Gareth Jones - Why Should Anyone Work Here? What It Takes To Create an Authentic Organisation Thomas J. Peters, Robert H. Waterman Jr. - In Search of Excellence: Lessons from America’s Best-Run Companies Warren G. Bennis - On Becoming a Leader Contact Rob Goffee London Business School - https://www.london.edu/faculty-and-research/faculty-profiles/g/goffee-r Email - firstname.lastname@example.org Creative Management Associates - http://www.creativemanagementassociates.com/ Contact Growth Generators Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on Linkedin. If you enjoy this episode please remember to subscribe, share and leave us a review!
42 minutes | a month ago
05. Punching above your weight- how an NFP marketing team became a serial winner with Chris Taylor, CMO of the Heart Foundation
Chris Taylor, CMO of the Heart Foundation based in Melbourne, Australia is a marketer with over 20 years experience gained across a diverse range of industries, he’s worked for brands including Visa and Woolworths. Having recently been awarded the Ad News Marketing Team of the Year in 2020, Chris reveals all on how to punch above your weight to build a commercially-focused, high-performance marketing team within a Not For Profit (NFP) organisation. In this episode: The three criteria to look for when taking on a new CMO role What it takes to transition a marketing team from a decentralised model to an award-winning centralised marketing structure How to cut down your agency expenses by bringing talent in-house The staggering results achieved from the award-winning ‘serial-killer’ campaign The secrets to attracting high-calibre marketing talent to take a pay cut and join a not-for-profit, for-purpose organisation. References Byron Sharp - How Brands Grow: What Marketers Don’t Know Contact Chris Taylor Heartfoundation.org.au - make sure to do the heart age calculator Find Chris on LinkedIn and mention you heard him on the podcast. Contact Growth Generators Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on Linkedin. If you enjoy this episode please remember to subscribe, share and leave us a review!
49 minutes | a month ago
04. Marketing transformation on a global scale and building the marketer of the future with Global CMO of EY, Karen Hopkins
EY’s global CMO, Karen Hopkins, joins us for another episode full of insightful marketing content. Karen’s impressive career has seen her rise in the ranks at EY from Marketing Manager in Perth, to National Marketing Director for Australia, all the way to Global CMO based in London, where she now oversees a global marketing team of 2000 staff, with 50 senior marketing leaders and 16 direct reports. In today’s episode: Karen unpacks the transformation she’s been leading with her team focused around 3 core pillars: Focus and Impact, New Ways of Working, and New Ways of Engaging. The playbook that Karen lays out around how she rolled out Agile marketing for a pilot team of 50 staff and some of the phenomenal results they have achieved as a result. The ‘marketer of the future’ – A capability framework and learning plan that helps EY marketing staff up-skill in 6 critical areas. To find out more, and to learn how Karen and her large team stay on top of the marketing game, make sure to listen to this episode. References Damian Corbet - The Social CEO: How Social Media Can Make You A Stronger Leader Contact Karen Hopkins Find Karen on LinkedIn and mention you heard her on the podcast. Find out more about EY. Contact Growth Generators Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformation framework. Follow or connect with Ty on Linkedin. If you enjoy this episode please remember to subscribe, share and leave us a review!
52 minutes | a month ago
03. Unlock team performance through Agile Marketing with author Jim Ewel
Jim Ewel, Author of The Six Disciplines of Agile Marketing, Founder and current president of AgileMarketing.net and former Microsoft Marketing Vice President joins us for this episode. Jim has been involved as CEO or CMO of numerous startups and he’s one of the earliest and most passionate advocates for Agile Marketing, co-organising the first meeting of Agile Marketers and is one of the authors of the Agile Marketing Manifesto. Jim has guided over 60 organisations through the process of adopting Agile in marketing. In this episode, we cover: The full gambit of Agile Marketing - what it is, what it isn’t, why it matters, and how you can get started What you can do as a marketing leader to clear the path and enable the transition to Agile Marketing We also dig into Jim’s new book, The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results, which is a great handbook to get you started This episode is jam-packed with insights into how Agile Marketing can increase the performance of your team by breaking down silos and increasing staff empowerment You’ll also discover how it helps create a test and learn culture in the team, sharpens the team’s focus on improving the customer experience, and enables them to drive bigger business results. If you have any interest in transforming the way that your team works, in order to do their best work then this is a must-listen episode. References Jim Ewel - The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results Al Ries and Jack Trout - 22 Immutable Laws of Marketing Daniel H. Pink - Drive: The Surprising Truth About What Motivates Us Eric Ries - The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Business Jeff Bezos’ two-pizza rule Patrick Lencioni - Five Dysfunctions of a Team Robert Rose and Carla Johnson - Experiences: The 7th Era of Marketing Scott Brinker - Chief Marketing Technologist Steven Gary Blank - The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company Contact Jim Ewel Visit Agile Marketing to find out more about Jim, his consulting, training and to grab a copy of his new book. Contact Growth GeneratorsFind out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth through our 5-stage team transformation framework. Connect with Ty on Linkedin If you enjoy this episode, please remember to subscribe, share and leave us a review!
42 minutes | 2 months ago
02. How to lead like the #1CMO in Australia with Leisa Bacon from the ABC
Today’s guest on the show is Leisa Bacon, Director of Audiences for the Australian Broadcasting Corporation, known as the ABC in Australia. In October 2020 Leisa was named #1 CMO in Australia through CMO50. The CMO50 awards are judged by industry experts and it’s considered to be a coveted and highly regarded list. This follows from previous years being ranked #2, #4, #2…. And you get to find out exactly why in this interview. Leisa has a background in branding and marketing within the FMCG industry working for brands such as Proctor & Gamble, Boots and Coca-Cola. Leisa has an incredible track record in driving marketing transformation. Working at the ABC network which has 5 TV stations, 50+ radio stations and a mix of, apps, social media, Leisa has optimised her team and achieved strong results in a complex, constantly changing and highly competitive media environment. In this episode we discuss: The composition of the marketing team and how this has changed over time How the ABC partnership model and the importance of prioritisation has really driven results How it was possible to turn around a campaign in a weekend and how her team was able to adapt during COVID-19 The data capability ABC marketing is investing in and harnessing to build their diverse brands and compete with big players such as Netflix, Spotify and Apple News How the ABC harnesses diversity across a range of dimensions to produce better content and creative Leadership strategies Leisa uses to align her team to achieve organisational strategic goals Resources mentioned: ‘How Brands Grow: What Marketers Don’t Know’ book by Byron Sharp ‘Daring Greatly’ book by Brene Brown Find out more about the ABC Go to www.abc.net.au or ABC iView or ABC Listen Find out more about Leisa Bacon Look up Leisa Bacon on LinkedIn and find out more about her recent CMO50 ranking here. Find out more about Growth Generators or follow or connect with Ty Hayes on LinkedIn
3 minutes | 2 months ago
01. Introducing Lean Mean Marketing Teams
Host Ty Hayes reveals why Lean Mean Marketing Teams is your must-listen podcast for creating high-performance marketing teams in this trailer episode. Ty explains: The range and calibre of guests interviewed on the show The types of industries covered The varying degree of team sizes managed by different CMOs on the show A taste of the exciting range of topics covered from team structures through to agile marketing. In a rapidly changing world, where your team is your ultimate competitive advantage, you'll discover exactly how this podcast will enhance your leadership and help you build a marketing dream team. It's only a short trailer episode, so be sure to subscribe and listen to the main episodes as they're released in January 2021. To find out more about the show, go to Growth Generators website: https://growthgenerators.io To find out more about the host, Ty Hayes, or to connect or follow him on LinkedIn go to: https://www.linkedin.com/in/tyhayes/
Terms of Service
© Stitcher 2020