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Digital marketing has transformed the business world and brought marketing to a new level. Driven website traffic, brand awareness, and getting high-quality leads are what businesses are looking for from digital marketing, and digital marketing does deliver. But it also is an evolving marketing medium with new channels and new technologies appearing faster than we can keep up. So how do we keep up? But some experts can help us navigate this ever-changing digital landscape. In this episode, we discuss the changing landscape and how businesses can distinguish which digital channels are best for them.

We all think we know what accountability is but very often, we mix up the words accountability, responsibility, answerability, obligation, and many others. We often use these words in the same context and relate the meaning to forced or given tasks rather than inner motivation or drive. Instead, we should discuss conscious accountability, where individuals and teams work towards a common goal to which everyone wants to contribute. This episode discusses how we can develop conscious accountability and how it transforms teams and impacts results.

In 2010, Tech magazine reported the boom of the App culture. Today it is not a culture but a way of life, but it is not only for end-users or B2C and B2B situations. B2B mobile apps make work management and tracking easy and allow a platform where many people and departments can collaborate. So, it is not just about the end-user consumer today; it is about business. Although when we say the word App what pops into our minds are music, fitness, photos, and social media, and not business apps; they are essential to businesses of all sizes and can significantly help small and medium enterprises operate more efficiently. In this episode, we talk about digital trends and the importance of apps for businesses of all sizes.

What can the private sector learn from the public sector? Lots We often talk about management practices, organization management, process efficacies, and how to make companies more customer-oriented, efficient, inclusive --ultimately more profitable; we mainly discuss the private sector, when we discuss governments or the public sector if it is often in the form of a complaint. Having worked as a CEO for over 20 years in the private sector, I would be hard-pressed to use the words good management and the public sector in the same sentence. I would use the word leadership (or sometimes lack thereof) in the sentence with the government, but I would mostly use words like bureaucracy, long processes, and inefficacy. Or at least that’s what I used to say until I read our guest's book. After reading the book by today's guest, I realized there are some things the private sector can learn from the public sector. However, people are also trying to improve things in the public sector. In this episode, we talk about management, innovation, and continuous improvement in the Government and public sectors.

Any organizational infrastructure must anticipate a rapidly changing world where technologies, politics, company, and employee needs will differ from today. We learned this three years ago as we got tossed into a virtual world that we thought was years away. Many companies did not have the technology or infrastructure to support the millions of home offices that happened virtually overnight. Unfortunately, they did not have the processes for a sudden change. But in the end, we all adapted, and we learned. We learned that we must prepare for change, and the optimal infrastructure is the one that reflects future needs. This episode discusses how companies can prepare roadmaps for evolving organization infrastructures using technology, leveraging productivity, and streamlining the process.

Debriefing is essential for identifying errors, reviewing trends, improving communication, reviewing performance, and providing data to help predict future performance, change, and expectations. It also helps form strategies and operations for the future. In this episode, we will debrief the digital advertising industry, look at 2022, and discuss emerging trends in 2023. We look at how we can predict the future by examining the trends that will help reshape the advertising reseller industry.

Startups are essential because they drive economic growth. They are the source of new jobs, products, and services. They drive innovation and create wealth, and today most founders have spouted from the generation of the millennials, but that is going to change. By 2030, Gen Z will become the world's most significant demographic economy; studies show that almost two-thirds of that generation want to work for themselves. So, what does this mean? It means startup ecosystems will boom, and new startups will change the world. They will help us to be more productive. This new generation will help develop new products and services that make it easier for us to get our work done. They will create new working methods that make us more efficient. Therefore, we must nurture startup ecosystems today to help them prepare for tomorrow. In this episode, we speak about how we can help these ecosystems grow.

What defines leadership today in this unpredictable world? We can examine leadership styles from around the world, which vary, but there is always a similar foundation and framework, even if the focus has changed over the last ten or even three years. Leadership has become more situational, especially since the pandemic. Technology has also impacted leadership today, but the foundation of good leadership remains the same. In today's episode, we talk about what that foundation is, the core components that make leaders today, and we explore the solutions outlined in the book Two Words at a Time: Simple Truths for Leading Complicated People.

Most people agree that the foundations of digital marketing skills are not hard to learn. However, it can be challenging to master those skills and put them to practical use in a digital marketing campaign. Most large companies have teams of digital marketers that can do this for them by specializing in one area or another, but what about SMEs? They are focused on their product and services, without teams to do the marketing for them. With a bit of help, they can learn how to navigate through the rough seas of digital marketing and, with support, build themselves a competitive online presence. In this episode, we explore the solutions outlined in the book No Business is too small for Digital Marketing-Everything you need to know to Grow your business.

Cultural forces are always at play in today’s Global Economy. Although effective management of cultural differences is not necessarily a guarantee of business success, understanding and deepening one’s knowledge of the other culture is vital to the success of any venture. Culture influences communication, decision-making, negotiation, resolution of conflicts, the management of cross-national alliances and diverse teams. Without understanding the impact culture plays in any business transaction. Without knowledge of the other culture you are dealing with, it may be difficult to pinpoint what specific aspect of culture might be impacting your relationship. In this episode, we speak with an expert in doing business across different cultures. Dr Rajesh Kumar, helps people and companies understand how understanding cultural differences can promote business success

As we begin 2023, it is time to reflect on our careers. Career development is one thing to reflect on, but it is the short-term actions that one takes to learn a skill, fine-tune a strength or development a weakness. Career growth refers to the big picture, the overall progress of someone’s professional life. It is defined by the different roles and responsibilities we take on throughout our career journey, and this journey can go in several directions, but it is rarely linear. It is also a bit more complicated because it can be affected by our environment, available opportunities, people, and circumstances. Understanding these challenges and opportunities can help make our journey a little smoother. In this episode, we speak with a career advice guru who has serval books on the market about how to maneuver your way through this complicated work world and come out on top.

As we begin 2023, it is time to reflect back on one of the most impactful incidents in our lifetime. Although the war in Ukraine has become part of our daily lives, we can not give up, and we must remember. On 21 February 2022, began the aggression against democracy as Russian invaded Ukraine. Most of us thought this may happen but never really believed it would happen. Since then, millions of Ukrainians have been forced to flee their homes, many live without infrastructure, and many have died. Today we reflect back on one family's story remembering the 1800-kilometer journey they made to get to safety. We remember the happiness they felt when they reached safe ground and the disappointment and challenges they faced when trying to unite with family in the USA. We do this to encourage people to continue supporting those within the Ukrainian Border and those waiting to return home.

As we close 2022, we reflect on the digital marketing landscape of SMBs and how it has changed in the last twelve months. More importantly, we look at the opportunities for SMBs in 2023. How business models are changing, what tools are available to SMBs, and how agencies can support SMBs. We discuss emerging trends and what agencies can do to grow in scale and increase profitability in the new digital economy.

According to the team at the Belfer Center for Science and International Affairs at Harvard's Kennedy School, the most powerful cyber countries in the world are as follows: United States, China, UK, Russia, Netherlands, France, Germany, Canada, Japan, Australia, and Israel. Now some of these do not surprise us, but some do. Like the Netherlands, with 17 million people or little Israel, with 9 million, size and location play a role. But what is the most important thing is the human factor. People play an essential role not just when it comes to developing a security culture in countries but also when it comes to companies. Developing a security culture in a company moves beyond teaching employees about security; it is about living in every process and every department. The guest in this episode takes to us on how to develop and maintain a security culture.

As 2022 ends, it is time to take stock of what matters to businesses and consumers. What matters today in December 2022 differs from what mattered to us in January of this year. For example, in January, consumers were looking forward to finally “getting out of the house”, and SMBs worldwide were thinking about when I could let my customers back in. Today in December, we are living the new normal with a hybrid consumer society that is online and in person. Today it’s not about how I shop; it is about Where I can get the best prices. With inflation and energy costs, we have changed our focus as consumers, SMBs, and enterprises must change their approach. They are all fighting for that one Euro or one Dollar from the same consumer. So, what do SMBs, and Brands need to do to ensure they are the ones walking away with the spend? In this episode, we talk about how your company cab stays competitive and ahead of your competitors.

When you look at culture in the sense of communities ( nations, groups), It is a vital determining factor of how that community reacts, responds, and grows. Culture plays a significant role in the lives of everyone in a community. It gives people a sense of belonging, especially when everyone speaks the same language and not necessarily in a literal way. Corporate culture is not much different. It provides people with a sense of belonging and commitment, and when a company has a positive culture and people are working towards a common goal, the company will grow. But many companies now need help to rediscover or redefine their culture. As we moved from an office environment to a virtual one and then to a hybrid one, many companies’ cultures were shifted or even lost. In this episode, we speak to an expert on corporate culture in this hybrid environment.

In 1965, the rock band The Who released Talkin bout my Generation which expressed the difference between generations. Peter Townsend, the songwriter, was experiencing the disconnect between himself and his parent's generation. Peter, now 77 and born on the cusp of the baby boomer generation, was trying to explain to the world- his new generation. Today, this could translate to each generation that has followed. The generational gap has been discussed since Karl Mannheim, a German psychologist wrote an essay called The Problem of Generations. published in English in 1952. Today we are in 2022, and as we live longer, and the discussion on generations continues as we live with sometimes six generations in one home. In this episode, we talk with an expert on generational communication and how we should embrace the experience, the differences and the similarities. We talk about how to embrace this in the workplace and at home.

SEO--- another acromion we hear all the time and use it in a verity of ways, but you can’t fully appreciate the value of SEO without an understanding of what it is. SEO really is. It’s the complex practice of increasing the quantity and quality of traffic to your website through search engine results. The goal of SEO for business is to generate organic traffic—by allowing searchers clicking through to your website from a search engine results page (SERP). Simple right? Not really. It is very complex and most small businesses, although they may think they get it, really do not. Most online experiences begin on a search engine, making search the most used digital tool, and is why it is important that small business do get it right, and very often they need help. In this episode we explain how SEO works, what the key elements are and how one company helps SMBs get it right.

The term Private equity evokes all kinds of reactions. Private equity firms have reputations ranging from aggressively good to aggressively bad, depending on which chair you sit in, but they can increase a company's value. Their ability to achieve high returns is attributed to incentives for private equity portfolio managers and operating managers, the aggressive use of debt, and a determined focus on cash flow. Different from Venture Capital, private equity focuses on buying and selling companies after a period of performance improvement or growth. Very often, this can occur in Mergers and acquisitions, which are the acts of consolidating companies or assets, intending to stimulate growth, gaining competitive advantages, increasing market share, or influencing supply chains. But in general, private equity keeps the market dynamic. As a result, private equity and other financial institutes play a critical role in forging a frontier of growth. In this episode, we discuss private equity's position and the factors that can make these transactions successful.

According to data gathered by SCORE, 77% of small businesses use social media to help build brand awareness, facilitate customer service, and increase revenue. For example, data from Meta shows that 83% of Instagram users say they discover new businesses and brands while using the platform. And according to Forbes, small business owners have jumped on the train, but it also appears many owners are buckling under the added social-media marketing workload. Worse yet, most do social media marketing in a vacuum since they do not track results. But the fact is, we must recognize the growth in social media among small and medium businesses. They need social media to reach customers and during the pandemic social media virtually rocketed small and medium businesses into this space, but very often without strategies or deep knowledge. This episode explores what SMBs are doing in social media, the best channels, and practices for them. We explore how professionals can help SMBs get it right.