42 minutes | Sep 29th 2020

Christopher Hatfield Head of eBusiness Oceania at Nestle

Nestle is a Swiss multinational & the world's largest food and beverage company. With more than 2000 brands and present in 187 countries worldwide Chris is responsible for the eCommerce, Digital technology delivery, innovation functions & building internal eBusiness capabilities across the Oceania region. Prior to this role,  Chris was based in Hong Kong with Estee Lauder Companies as Director of Digital Marketing Media and eCommerce across the Asia Pacific for Clinique. Launching more than 40 e-commerce sites across 8 markets. He has spent 18 years with Estee Lauder in various eCommerce, Marketing & Forecasting brand & corporate functions. Discover more details here.Some of the highlights of the episode:[03:05] The difference between the market in the Asia Pacific and Oceania[07:46] How e-commerce is different then circa 2006[11:29] How digital platforms helped brands elevate their businesses[24:03] Key advantages of Omnichannel[36:29] FInding the balance between soft skills and hard skillsFollow us on:Instagram: http://bit.ly/2Wba8v7Twitter: http://bit.ly/2WeulzXLinkedin: http://bit.ly/2w9YSQXFacebook: http://bit.ly/2HtryLd
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