26 minutes | May 6th 2020

Charles Debonneuil Group CEO of Intrepid Group Asia

Charles Debonneuil is the Group CEO of Intrepid Group Asia. Intrepid Group Asia is a 3-year-old company that manages the eCommerce presence of international brands on major eCommerce platforms like Lazada/Shopee across South East Asia.

Prior to this, Charles is also the co-founder and Chief Marketing Officer at Lazada Group, which he had been with since its early inception days as co-founder of Lazada Vietnam, Charles eventually took on the Chief Marketing Officer role of Lazada Group - and is taking care of marketing activities across South East Asia until August 2018.

Discover more details here.

Some of the highlights of the episode:

  • Marketplace profitability and customer acquisition strategy
  • How are big brands coping and moving to e-commerce platforms
  • The shift on consumer behavior
  • How the COVID-19 crisis affected the e-commerce industry

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