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Joelle Monaco's expertise expands over ten years in organizational development; she possesses extensive experience in planning, directing, and training enhancements for both employee and organizational success. Throughout Joelle’s professional experiences, she utilizes a strength-based approach in employee and organizational management. These experiences provide Joelle the professional opportunities to build the skills and abilities required to lead teams and empower employees to achieve professional and organizational goals while fostering a people-first approach.   SHOW NOTES * Why should companies care about mental health and wellness? * The cost of depression in the workplace * How can companies objectively assess how their employees are doing? * The connection between stress and performance * Leading with a people-first approach * How do we create change? * Do toxic work environments create trauma? * One person can bring down an entire business * The pandemic's effect on mental health * What to do if you need help * Resources for mental health * Be the business that leads by example   You can connect with Joelle at www.joellemonacoconsulting.com   You can connect with Brian at www.brianrollo.com   You can find Brian's book, The 10 Habits of Influential Leaders, at https://welcome.ly/p/10habits   Email brian@brianrollo.com to leave feedback, ask questions, or recommend guests for Lead With Impact.    Intro and Outro Music: Rise by Punch Deck

Tim Spiker is the founder of The Aperio and the Who* Not What principle, a profound and research-based truth that has powered 15 years of leadership success. Tim’s book, The Only Leaders Worth Following, explores Who* Not What in depth, inviting readers into a journey that can truly change the way they lead—from the inside out.    Tim and his organization help people become, be, and stay leaders who are actually worth* following. Tim’s work includes delivering keynote talks, creating unique and customized learning experiences, and guiding long-term development journeys.     SHOW NOTES * How a marketing open house changed Tim's life * Leadership doesn't have to be painful * The difference between short term and long term results * Being a well-developed person is a whole lot more than just having good character * The effectiveness of your tactics is deeply and statistically significantly impacted by how well developed you are * What does it mean to be a well-developed person? * The 5 1/2 areas of being inwardly sound * Secure and settled, Self-aware, Principled, Holistically healthy, Purposeful, Emotionally mature * The person who's wanting growth and development is always with the person who's wanting growth and development * Sometimes a magnet repels * What does it mean to be an others focused leader? * Attentive, Curious, Empathic, Humble, Agapone * If you do not have time to be attentive to the people that you're leading * Sometimes the belief comes and then the action follows. Sometimes the action goes first. And then the belief comes because they see the result of the action * "Tell me more about that" * Leadership results are a lagging indicator * Three quarters of your effectiveness as a leader comes from who you are, not what you do.   You can connect with Tim at www.theonlyleaders.com   You can connect with Brian at www.brianrollo.com.    You can find Brian's book, The 10 Habits of Influential Leaders, at https://welcome.ly/p/10habits   Email brian@brianrollo.com to leave feedback, ask questions, or recommend guests for Lead With Impact.    Intro and Outro Music: Rise by Punch Deck

Jessica Rhodes is the leading expert on how to leverage podcast guesting for increased brand awareness, more leads and higher profits. She created the podcast booking industry in 2013 when she founded Interview Connections, the first and leading agency of its kind.   Along with her business partner, Margy Feldhuhn, Jessica has quickly scaled Interview Connections to over $1M in annual revenue with nearly no direct marketing or advertising. Their team of in house Booking Agents are the podcast powerhouses behind many successful entrepreneurs and businesses including Ali Brown, Perry Marshall, Aweber, USA Financial and more.   Jessica has done hundreds of podcast interviews both as a guest, and co host of Rock the Podcast. She is the acclaimed author of Interview Connections: How to #RockThePodcast From Both Sides of the Mic and has been a featured speaker at Podfest Multimedia Expo and FinCon.   SHOW NOTES * How Jessica started a podcast booking company * Why podcasts are so powerful * Is it too late to start a podcast? * How Jessica would start a podcast today * Turning your podcast into a marketing opportunity * How to profit from being a podcast guest * The importance of vetting your podcast guests * The balance between host interests and audience interests * The rewards of leadership in business   You can connect with Jessica at www.interviewconnections.com   You can connect with Brian at www.brianrollo.com.    You can find the 10 Habits of Influential Leaders at https://welcome.ly/p/10habits   Email brian@brianrollo.com to leave feedback, ask questions, or recommend guests for Lead With Impact.    Intro and Outro Music: Rise by Punch Deck

Wellness coach and attorney Adessa Barker joins me on Lead With Impact to discuss the importance of community on life and leadership as we start a new year.    SHOW NOTES * Many of us lost social compensation * You need to plant your seed in fertile ground * Be bold enough to fight for the life you want * How many people need you vs. how many people feed you? * How to find your community   You can connect with Adessa at www.adessabarker.com   You can connect with Brian at www.brianrollo.com   You can find the 10 Habits of Influential Leaders at https://amzn.to/2J6pmwP   Email brian@brianrollo.com to leave feedback, ask questions, or recommend guests for Lead With Impact.  We'd love to hear from you!   Intro and Outro Music: Rise by Punch Deck

This episode features a leadership conversation with Dean Hallett. Dean is most well-known for being the CFO for Fox, where he was a key member of the executive team and instrumental in shaping the overall strategy of the studio. Before that he was the executive vice president and CFO for the Walt Disney studios, where he developed a unique and highly effective leadership training program for early and mid-career managers. In this conversation, we talk about leadership, culture, and what leadership is really like at Disney.   SHOW NOTES * Dean's journey to Disney * How Emotional Intelligence training paid off * The combination of money focus and people focus * How Dean used a collaborative process to win people over * Why the ability to talk people creates opportunity * Improving the Peter Principle * Feedback is the least expensive, most valuable management tool that we have * I will take culture over technical skills any day. * The relationship between money and creativity in the movie business * Get as many perspectives as you can * Navigating egos in Hollywood * The challenges of working within Disney's leadership system * How Bob Iger differed from Michael Eisner * The danger of "I think I know" * Why high performers don't necessarily make great coaches * The monkeys, the ladder, and the banana * Using the Johari Window for self-awareness * Using leadership to drive creativity * Creating an open and collaborative culture where creativity and innovation thrive.   You can connect with Dean at www.hallettleadership.com   You can connect with Brian at www.brianrollo.com.    You can find the 10 Habits of Influential Leaders at https://amzn.to/2J6pmwP   Email brian@brianrollo.com to leave feedback, ask questions, or recommend guests for Lead With Impact.  We'd love to hear from you!   Intro and Outro Music: Rise by Punch Deck

Bob Burg shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years he’s helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals.   Bob regularly addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.   Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers.   The Go-Giver, a Wall Street Journal and BusinessWeek Bestseller, has sold over 975,000 copies. Since its release it has consistently stayed in the Top 25 on Porchlight’s (formerly 800-CEO-READ) Business Book Bestsellers List. The book has been translated into 29 languages. It was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.   Bob is the author of a number of books on sales, marketing and influence, with total book sales approaching two million copies.   The American Management Association named Bob one of the 30 Most Influential Leaders and he was named one of the Top 200 Most Influential Authors in the World by Richtopia.   Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.   He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption and Clinic in his town of Jupiter, Florida.   SHOW NOTES * What Bob learned as a Golden Gloves boxing champion * Bob's journey to writing The Go-Giver and beyond * How Bob mastered sales * Why predictability is key to a successful system * How success in sales led to creating a speaking business * Why it pays to shift your focus from getting to giving * Can you be a Go-Getter and a Go-Giver? * Why you don't want to be a Go-Taker * Why people follow (and don't follow) you * Understanding the Laws of Value and Compensation * The relationship between quality and quantity * People act for their reasons, not ours * The importance of temporarily suspending your self-interest * Is The Go-Giver still relevant? * Bob's passion for animal rights    You can connect with Bob and get an excerpt of The Go-Giver at www.burg.com    Furry Friends Adoption Clinic: http://www.furryfriendsadoption.com   You can check out Mariah Ramundo's work at mariahramundo.com   You can connect with Brian at www.brianrollo.com. You can find the 10 Habits of Influential Leaders at https://amzn.to/2J6pmwP   Email brian@brianrollo.com to leave feedback, ask questions, or recommend guests for Lead With Impact.  We'd love to hear from you!   Intro and Outro Music: Rise by Punch Deck

Oleg Lougheed's start in life was inauspicious. At 9 years old, he relinquished his parents' rights and entered the Russian orphanage. At 12 years old, he decided to be adopted into a new family, in a new country, halfway across the world, to start a new life. At 24 years old, he began his journey of helping others live the life they have always dreamed of, despite their hardships and misfortunes by allowing them to recognize the uniqueness and worth within their own story.
  Today Oleg shares his message about resilience and personal stories in a number of ways, including in his Tedx Talk "How To Overcome Your Odds"   SHOW NOTES * The choice we all have * Oleg's early life challenge * The question that changed Oleg's life * How creativity helped Oleg turn things around * How Michael Jordan inspired Oleg * The importance of being intentional * You don't need to know the how, you just need to know where to start * Rethinking your relationship with rejection * Dealing with negative thoughts * What happens when off-stage meets on-stage   You can connect with Oleg at: https://www.overcomingodds.today You can connect with Brian at www.brianrollo.com. Email brian@brianrollo.com to leave feedback, ask questions, or recommend guests for Lead With Impact.  We'd love to hear from you!

Laura Gale got her start as a publicist for Hachette, a global publishing house, and worked on projects like the Twilight phenomenon, JK Rowling's post-Harry Potter publications, and the personal memoirs of Michael Palin, Nelson Mandela and Tina Fey. She started Laura Is Writing to help entrepreneurs to write, publish and market books that transform their businesses and leave a legacy they're proud of. She has ghostwritten over 15 books and has helped dozens of authors to edit and market their books.   Laura is also the author of 'How To Write This Book: Write, Publish and Market Your Business Bestseller' and 'Content That Converts: How to Build A Profitable and Predictable B2B Content Marketing Strategy'. Both books were bestsellers in Amazon's Marketing category for several months. She is also the co-host of the Business of Writing Podcast.   SHOW NOTES * How Laura became a ghostwriter * Creating a writing discipline * Why you should write a book * How to get prepare for writing your book * Using practice to close the gap between taste and ability * The three big issues that hold authors back * Getting to publication day is only half of the journey * Pre launch and post launch strategies * If you have a story to tell, don't put off telling it * If you can listen to this podcast, you can write a book   You can connect with Laura and get a free copy of "How To Write This Book" at www.lauraiswriting.com    You can connect with Brian at www.brianrollo.com    Email brian@brianrollo.com to leave feedback, ask questions, or recommend guests for Lead With Impact.  We'd love to hear from you!

Described as a “Millennial trapped in a Baby Boomer body, a “hire authority,” and “certified prophet” of workforce trends, Ira S. Wolfe has emerged as one of HR’s most visionary thinkers.  Ira personifies the passion and mindset required to manage the convergence of the tired, the wired, and technology. His enthusiasm and engaging approach inspires his audience to challenge preconceptions about what it takes to attract, select, manage, and retain top talent and take the initiative to make change for them.   Ira is an accomplished speaker/author and President of Success Performance Solutions. He has presented on the prestigious red carpet of TEDx and on the stage of DisruptHR. His first book The Perfect Labor Storm launched him into national prominence. This was followed by Geeks, Geezers, and Googlization. His 2016 TEDx Talk Make Change Work for You became the inspiration for his latest book Recruiting in the Age of Googlization: When the Shift Hits Your Plan.     Wolfe is also a prolific business writer, podcaster, and blogger, contributing to CornerstoneOnDemand’s ReWork, Forbes, Huffington Post, Lehigh Valley Business Journal Business2BusinessMagazine, and numerous industry and business publications. He’s been featured in INC Magazine, Fast Company, Business Week, American Express OPEN, NFIB, Inc., Intuit Small Business and Fox Business.   SHOW NOTES * How our changing world has affected recruiting * How job search has changed * Getting rid of the HR black hole * How smartphones changed the game * How companies can adapt to the current environment * Recruiting is marketing * Why recruiting is about changing mindsets * How the pandemic has affected recruiting * The importance of adaptability * When the shift hits your plan   You can connect with Ira at www.irawolfe.com or www.successperformancesolutions.com   Go to www.besthrbook.com to get Recruiting In the Age of Googlization for free   You can connect with Brian at www.brianrollo.com.   Email brian@brianrollo.com to leave feedback, ask questions, or recommend guests for Lead With Impact.  We'd love to hear from you!

As a Talent, Culture, & Performance Leader, Miranda VonFricken has led multiple teams to success in the fields of technology, higher education, sales, and human resources. After almost 15 years in the corporate environment she now travels the United States connecting with, coaching, and speaking to those looking to up-level their life, careers, and business!    Passionate about all things personal and professional development; Miranda has been coaching individuals and groups for over 10 years. She creates and conducts workshops on leadership, employee engagement, goal achievement, mindset elevation, personal branding, social selling, and more.    A member of the Forbes Coaching Council, leader of multiple Mastermind groups, and motivational speaker, Miranda has contributed to numerous books, blogs, and podcasts in support her passions and mission.    She is a certified life coach, has a Master’s in Motivation and Professional Development, and is on a mission is to guide people towards their most engaged and passion-filled life, both professionally and personally.    SHOW NOTES: * Miranda's unusual journey to career and life coaching * Learning from growing up as a child actor * Self leadership is the foundation for all leadership * The three steps to "selfie" leadership * How to perform a self audit * Monitoring your own energy with the threshold process * Celebrating your little wins with self parties * Be who you were meant to be   You can connect with Miranda on LinkedIn or Facebook at Miranda VonFricken  Check out more info at MirandaVonFricken.com    You can connect with Brian at www.brianrollo.com   Email brian@brianrollo.com to leave feedback, ask questions, or recommend guests for Lead With Impact.  I'd love to hear from you!

Tonia Morris founded Simply HR Inc. with a vision to be the #1 resource for connecting Generations in the Workplace.  As both an accomplished Generation Connector Speaker and Culture Disrupter with 25 years combined experience building strong organizational cultures and Generational Inclusive workplaces. Tonia has served as executive HR professional for several fortune 100 companies.  She has served as HR advisor on several merger and acquisitions. Tonia was also awarded the 2019 Steve Business Award for “Maverick of the Year” for her work around Generational Inclusiveness.   SHOW NOTES: * We are going through a transformation, not a pivot * Defining diversity and inclusion * Diversity is a heart issue * Why heart can be bigger that unconscious bias * Overcoming hesitancy to speak up * How to start the discussion * Transformation vs checking the box * Should we aim to change hearts or behavior? * Why Tonia starts by talking about generational differences * The plight of older workers   You can connect with Tonia at www.toniamorrisspeaks.com. Check out Tonia's podcast Generational and Diversity Conversations.   You can connect with Brian at www.brianrollo.com   Email brian@brianrollo.com to leave feedback, ask questions, or recommend guests for Lead With Impact.  I'd love to hear from you!  

Duane Cashin is a sales expert, author, and professional speaker. In this episode we talk about the psychology of selling, what most people are doing wrong, and how you can guarantee yourself success.   SHOW NOTES: * The three things every sales person must do * How the internet shifted the power in sales * How the traditional sales process was born * Why the will to study separates the good from the great * Learning TITO * The three things you need to know to provide value * "All it takes is work" * What Jerry Rice can teach us about sales * Selling is easy - just give people what they want? * Deciding between sales tactics * Preparing to reach out to a prospect * Every company is looking for new ideas * Bring something to the table all day long * The format of a killer opening statement * The difference between a crowded market and a competitive market * The mental DNA of top sales people * How a need to be liked can kill a sales person * Is sales a good career? * Be willing to catch the bricks * What are you struggling with in sales?   You can connect with Duane at www.cashinsales.com or duane@cashinsales.com   You can connect with Brian at www.brianrollo.com   Email brian@brianrollo.com to leave feedback, ask questions, or recommend guests for Lead With Impact.  I'd love to hear from you!

Brandi Bernoskie is a digital strategist, website developer, and founder of Alchemy+Aim and North Star Sites, companies that help entrepreneurs and business owners elevate their online presence and enhance their digital experience. She is an advocate for using technology in ways that humanize, connect and serve people as well as for asking deeper philosophical questions and teaching others to think more broadly about impact when they create, particularly in STEAM fields.   Brandi’s academic background in theatre, philosophy and physics was the perfect foundation for launching Alchemy + Aim, a website strategy and development agency, where her team has worked with thought leaders like Brené Brown, Laverne Cox, Martha Beck, Judy Smith, and Kate Northrup as well as other notable change makers since 2013.   Brandi is a natural connector and business matchmaker, who is always working to help others step into their genius work and leverage the expertise of those around them to achieve new levels of success and community along the way   SHOW NOTES * How technology is like a digital appendage * Your digital experience is your Sasha Fierce * The importance of unpacking your personal values and strengths * Brandi's unusual career path * Is technology making us less human? * Using technology to facilitate human connection, not replace human connection * Building your team with technology * Shifting your mind to embrace tech   You can connect with Brandi at: alchemyandaim.com instagram.com/alchemyandaim instagram.com/brandibernoskie   You can connect with Brian at www.brianrollo.com   Email brian@brianrollo.com to leave feedback, ask questions, or recommend guests for Lead With Impact.  We'd love to hear from you.  

I heard so many great things about my discussion with Christine Smith in Episode 56 that I knew I had to invite her back.  In this conversation we talk about what has and hasn't changed in networking, the importance of mindset, fixing what isn't broken, and much more.   SHOW NOTES: * How has networking changed? * How not to be weird * Remove the friction by being clear and concise * Why it's important to know yourself * Going faster by going slower * It's about mindset, not tactics * The balance between comfort and discomfort * Using stories in your networking * Making networking un-awkward * The best networking question * Being discerning about who you let in   You can learn more about Christine and networking at riplEFX.us You can learn more about Brian at www.brianrollo.com. Email brian@brianrollo.com to leave feedback, ask questions, or recommend guests for Lead With Impact

Manage Your Message With Jim Karrh (#78) Too many professionals today are missing out. They have a lot to offer--but their message isn’t right, or they lack enough messengers to share it, or the entire process seems unmanageable. Jim Karrh offers clients his experience as a consumer researcher, award-winning corporate marketing leader, and now consultant, speaker, and coach to businesses ranging from startups to members of the Fortune 500. Jim is the author of The Science of Customer Connections: Manage Your Message to Grow Your Business (published by Career Press). He is also host of “The Manage Your Message Podcast.”   Jim has an MBA from Duke University’s Fuqua School of Business, along with bachelor’s, master’s, and doctoral degrees from the University of Florida. But Jim also knows you don’t have to be a Ph.D., a professional speaker, an extrovert, or a brilliant conversationalist to bring your own business story to life. You just need to follow a process he calls “Managing Your Message.”     SHOW NOTES * Most people are more comfortable knowing their value than talking about it * The fundamental thing we get wrong * People want to know that you're an apple tree growing apples * The challenge of walking away from academic tenure * How messaging becomes misaligned * Adopting the co-creation mentality * The importance of a messaging guide * The shortcoming of mission and vision statements * Yes, you can over-communicate * Know the way, go the way, and show the way   You can learn more about Jim at www.jimkarrh.com You can purchase The Science of Customer Connections: Manage Your Message to Grow Your Business here: https://amzn.to/31lzdUt You can learn more about Brian at www.brianrollo.com. Email brian@brianrollo.com to leave feedback, ask questions, or recommend guests for Lead With Impact

This episode features a roundtable discussion about how leaders can protect and strengthen their careers in turbulent times.  What skills should leaders be developing to make sure they are ready for the future?  How important is emotional intelligence in our current environment?  We discuss all of these issues and more.   Joelle’s expertise expands over ten years in organizational development; she possesses extensive experience in planning, directing, and training enhancements for both employee and organizational success. Throughout Joelle’s professional experiences, she utilizes a strength-based approach in employee and organizational management. These experiences provide Joelle the professional opportunities to build the skills and abilities required to lead teams and empower employees to achieve professional and organizational goals while fostering a people-first approach. Joelle received her MBA and BS in Psychology with a minor in Education from the University at Albany, New York.   Tom Schin is an engagement and culture enthusiast with 25 years of leadership, management, sales and human resource management experience. He loves microphones, walks on the beach, and engaging with audiences of all shapes and sizes to discuss their workplace culture. He's the Creator of Build Better Culture, an organization built around helping  organizations find their sweet spot between their employees and their company values. Tom has his Master's in Education Theory from the University at Albany, is a graduate of Leadership Saratoga, and a Culture Talk Certified Partner.  He currently serves on the Board of Directors for the Home Made Theater in Saratoga Springs.   SHOW NOTES * What skills do leaders need to develop right now? * The impact of emotional intelligence * Skills and tasks don't equate to leadership * How can leaders protect their careers? * The opportunity to reinvent yourself * Transparency equals attractiveness * Being intentional about your next opportunity   You can learn more about Joelle at www.joellemonacoconsulting.com   You can learn more about Tom at www.buildbetterculture.com   You can learn more about Brian at www.brianrollo.com.   Email brian@brianrollo.com to leave feedback, ask questions, or recommend guests for Lead With Impact

Our guest today is best-selling author, entrepreneur, and financial expert Damion Lupo. Damion has written more than 11 books in personal finance and money thinking, he is the host of the Financial Underdogs Podcast, and he is the owner of 50+ companies.   Damion’s newest book Unicornomics lays out the essential pieces required for any budding Unicorn, whether the entrepreneur wants to create a million-dollar or a billion-dollar business. Damion’s secret to outdoing the competition is high tough not high tech and his secret sauce has more to do with mistake volume. More mistakes, faster than the competition - his key to success. Playing by a different set of rules, he even bought his first rental house with a VISA, a move that snowballed into owning 150 rental houses in 7 states in less than 5 years. In 2008 he lost the entire $20 million but recreated his wealth and reinvented his life over 4 transformational years. Today he leads 3 multimillion-dollar global companies with one unified mission - to Free People from Money Bondage.   SHOW NOTES * Why Damion focuses on helping people with retirement * Wall Street is not your friend * Why ownership of your finances is so important * Clarity is where the power is * Building your financial muscles * Money doesn't set you free, skills set you free * What is the foundational 15% of success? * The green and red arrows of wealth * Why financial responsibility is more important than ever * You need to get comfortable talking about money * The value of leverage in a bad economy   You can learn more about Damion at www.financialunderdogs.com   You can purchase the book Unicornomics at https://www.unicornomics.net/   You can learn more about Brian at www.brianrollo.com.   Email brian@brianrollo.com to leave feedback, ask questions, or recommend guests for Lead With Impact

This episode features a roundtable discussion on the issue of leadership approach. Why is better for leaders to lead through influence vs. fear? Why is the reward and punishment model outdated? What effect does leadership have on culture? We discuss all of these issues and more.   Joelle’s expertise expands over ten years in organizational development; she possesses extensive experience in planning, directing, and training enhancements for both employee and organizational success. Throughout Joelle’s professional experiences, she utilizes a strength-based approach in employee and organizational management. These experiences provide Joelle the professional opportunities to build the skills and abilities required to lead teams and empower employees to achieve professional and organizational goals while fostering a people-first approach. Joelle received her MBA and BS in Psychology with a minor in Education from the University at Albany, New York.   Tom Schin is an engagement and culture enthusiast with 25 years of leadership, management, sales and human resource management experience. He loves microphones, walks on the beach, and engaging with audiences of all shapes and sizes to discuss their workplace culture. He's the Creator of Build Better Culture, an organization built around helping organizations find their sweet spot between their employees and their company values. Tom has his Master's in Education Theory from the University at Albany, is a graduate of Leadership Saratoga, and a Culture Talk Certified Partner. He currently serves on the Board of Directors for the Home Made Theater in Saratoga Springs.   * Why do some leaders choose not to lead with influence? * "We all take out the garbage" * Leading by inspiration and influence * The downside of leading through fear * How leaders develop bad habits * You want to be the place that people want to come to, not run from * Creating freedom for your career to grow   You can learn more about Joelle at www.joellemonacoconsulting.com   You can learn more about Tom at www.buildbetterculture.com   You can learn more about Brian at www.brianrollo.com.   Email brian@brianrollo.com to leave feedback, ask questions, or recommend guests for Lead With Impact

Today's episode is dedicated to uncovering the truth about successful marketing.  What are most organizations getting wrong? What's the three step method to marketing success?  What five people are we always marketing to?  International keynote speaker Dawnna St. Louis and I discuss all of this and more.   Being in the presence of Dawnna's energetic and bigger-than-life personality, you’d never guess that she pulled herself from the depths of depression, crawled out of homelessness, and built a $250M business intelligence company. Besides being a business owner and author, Dawnna has solidified herself as a conference headlining keynote speaker whose name is pretty much synonymous with audacity.   SHOW NOTES * How Dawnna is different * Why Knowing Your Why is so important * Dawnna's journey from homelessness to business success * Why expertise isn't enough * What are we getting wrong about marketing? * The difference between marketing and advertising * The two factors driving your market's desires * The three-column formula for marketing success * Why you should kill your ambassador * The danger of copying someone else's marketing * The five different people we market to   You can learn more about Dawnna at www.dawnna.com   You can learn about the St. Louis Marketing Method at www.dawnna.com/marketing   You can learn more about Brian at www.brianrollo.com.   Email brian@brianrollo.com to leave feedback, ask questions, or recommend guests for Lead With Impact

This episode features a roundtable discussion between Brian Rollo, Joelle Monaco, and Tom Schin on the issue of overwhelm in the workplace. How can leaders help their team move from overwhelm to productivity?  How can they help themselves?   Joelle’s expertise expands over ten years in organizational development; she possesses extensive experience in planning, directing, and training enhancements for both employee and organizational success. Throughout Joelle’s professional experiences, she utilizes a strength-based approach in employee and organizational management. These experiences provide Joelle the professional opportunities to build the skills and abilities required to lead teams and empower employees to achieve professional and organizational goals while fostering a people-first approach. Joelle received her MBA and BS in Psychology with a minor in Education from the University at Albany, New York.   Tom Schin is an engagement and culture enthusiast with 25 years of leadership, management, sales and human resource management experience. He loves microphones, walks on the beach, and engaging with audiences of all shapes and sizes to discuss their workplace culture. He's the Creator of Build Better Culture, an organization built around helping organizations find their sweet spot between their employees and their company values. Tom has his Master's in Education Theory from the University at Albany, is a graduate of Leadership Saratoga, and a Culture Talk Certified Partner. He currently serves on the Board of Directors for the Home Made Theater in Saratoga Springs.   SHOW NOTES * What is slowing people down at work right now? * The benefits of slowing down * What are people anxious about right now? * How do managers deal with their own anxiety? * The cost of overwhelm and anxiety * How organizational strain leads to burnout * Self-accountability * How leaders should talk about feelings * What can leaders do to help employees dealing with overwhelm?   You can learn more about Joelle at www.joellemonacoconsulting.com   You can learn more about Tom at www.buildbetterculture.com   You can learn more about Brian at www.brianrollo.com.   Email brian@brianrollo.com to leave feedback, ask questions, or recommend guests for future episode of Lead With Impact