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Lead Like a Woman
31 minutes | Jul 29, 2021
What Do YOU Want?
Ariel Gliboff is the Founder and Executive Director of The Emotional Abuse Discussion nonprofit and the host of the Domestic Violence Discussion podcast, which is focused on domestic abuse from the perspective of a survivor. As a first-generation Chinese American, Ariel's goal is to create educational tools for survivors of color. She is also an Ironwoman and has a focus on exercise as a form of self-care. In this episode… Are you confident to go for what you want instead of what others think you need to have? Are you willing — and ready — to chase after your dreams regardless of what your friends and family say? Some children grow up in households or communities that teach them to do what their parents want, even though it may not be what they want for themselves, and this often leads to unhappy and miserable lives as adults. Ariel Gliboff found herself in this situation but decided to change and follow her own path. She made a decision to go for what she wanted and now lives a happy and fulfilled life. In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Ariel Gliboff, the Founder and Executive Director of The Emotional Abuse Discussion, to talk about the effects of emotional abuse and how Ariel has been helping survivors heal. They also talk about the importance of being kind to yourself, practicing self-care, and what actions women can take to live happier lives.
39 minutes | Jul 22, 2021
Step Off the Cliff
Kerri Garbis is the Founder, President, and CEO of Ovation, a communication skills training firm. Kerri has trained hundreds of executives internationally on presentation skills, storytelling for business, etiquette, and emotional intelligence. At the helm of Ovation, a 30-person global training firm, Kerri ensures that every Ovation engagement delivers the highest level of client-focused professional training. Dedication to this standard sets Ovation apart from the competition and ensures multiple repeat engagements and many long-term clients. A professional actress since childhood, Kerri has starred in productions such as Evita, Singin' In The Rain, and The Lady With All The Answers. You may also have seen her catching a pass from a New England Patriot, singing a Christmas carol, or complaining of bloating in a television commercial. She is also a member of the Actor's Equity Association. Kerri is a business etiquette expert certified by The Emily Post Institute and an emotional intelligence expert certified by The Hay Group. She is also the Founder of Be Ready, a nonprofit initiative offering Ovation's professional presence training to the black youth of America. In this episode… To be a successful leader, you need to understand how you show up and influence your audience — whether that is your employees, fellow business leaders, or speaking at an event. You need to think about how you communicate with your voice and body language. According to Kerri Garbis, leaders should start by becoming more self-aware in order to become strong communicators. With good training, you can learn to alter your messages and method of delivery for different situations. Kerri also advises leaders to recognize their strengths, surround themselves with people who are smarter than they are, and find the right resources to get where they want to be. Kerri Garbis, the Founder and CEO of Ovation, is Andrea Heuston's guest in this episode of the Lead Like A Woman Show where she talks about using her professional acting skills to build a communications firm made up of actors as facilitators. She also talks about her company's continuous learning platform, Studio G, and her new nonprofit, Be Ready, which offers training to the black youth of America.
28 minutes | Jul 15, 2021
The Itch of Possibility
Danielle Lindblom is a life coach and the Founder of Danielle Lindblom Coaching. After a degree in mechanical engineering and a career in lean manufacturing, running events, and climbing to leadership positions, Danielle experienced debilitating anxiety that had her hiding in dark conference rooms. Being laid off in 2017 was a blessing in disguise — it’s what she needed to make a big change in her life. She dove full time into her then side business of dog training and canine behavior consulting and lived a life that she loved. After five years of success with that business, she transitioned to life coaching, which brought all of her experiences and skills to the arena. Danielle is an adventurer, a badass, and a life coach. She helps her clients cultivate more authenticity in their lives through self-acceptance, self-trust, and courage. With her background in change management, process improvement, and behavior science, she brings these skills and experiences to her work, helping people change their lives. In this episode… Transitioning from the corporate world to becoming your own boss can be challenging for many new entrepreneurs. Most people shy away from self-employment because of the uncertainties associated with it and choose to stay formally employed — even when they are unhappy. However, the changes witnessed all over the world in the past year have proven that uncertainties do exist, even in formal employment. The pandemic has also shown that there are many opportunities you can take advantage of — if you let go of fear and go after your dreams. Through her work as a life coach, Danielle Lindblom has been helping people build courage and have the confidence to go after their dreams, whether they are still in the corporate world or already in entrepreneurship. In this episode of the Lead Like A Woman Show, Danielle Lindblom, a life coach and the Founder of Danielle Lindblom Coaching, joins Andrea Heuston to talk about carving one's path and finding happiness while at it. Danielle explains how her parents' entrepreneurial life impacted her career decisions and why she started a dog training business. She also talks about her transition to becoming a life coach and what she learned from her various career moves.
35 minutes | Jul 8, 2021
[Women of Wine] You Can't Drive a Car Looking in the Rearview Mirror
Deborah Brenner is the Founder & CEO of Women of the Vine & Spirits. She graduated from the University of Delaware with degrees in English and Journalism, and was soon hired by a television and film technology company that required international travel to countries for whom wine is a part of everyday life. After over 20 years in the male-dominated field of high-end technology — and owning a marketing and public relations firm — Deborah discovered during a fortuitous trip to Napa and Sonoma that, like herself, many women in the wine industry were under-recognized. Compelled to tell their stories, she authored a best-selling collection of profiles on women in the wine industry, Women of the Vine: Inside the World of Women Who Make, Taste, and Enjoy Wine, which Wine Spectator named a Critical Read of 2007. Through the process of writing the book and championing its subjects, Deborah became inspired to enter the wine business herself, releasing wine from a first-of-its-kind collective of seven artisan women winemakers from Napa, Sonoma, and Paso Robles. This endeavor led to the inaugural Women of the Vine Global & Spirits Global Symposium in March of 2015. What started off as a one-off event and a grassroots movement quickly expanded into a global organization, with corporate and individual members connected across 23 countries. Women of the Vine Global & Spirits Global Symposium has become a catalyst for creating a positive impact in the alcohol beverage industry by giving women across the world a platform and a voice to thrive. In this episode… A person's character is not judged by how many times they fall down but by how many times they get up and move forward. It is normal to have self-doubt once in a while, but that should not make one abandon their dreams or stop pursuing their goals. Women often have a problem facing their critical self which limits how much they can achieve in their lives. Deborah Brenner advises fellow women leaders to stop dwelling on mistakes made in the past. When things don't work out as planned, just bless, release, and move on to other things. You also need to have faith, believe in yourself, and work towards overcoming fear. Want to learn more about becoming a strong leader who empowers others? In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Deborah Brenner, the Founder & CEO of Women of the Vine & Spirits, to talk about wine, social entrepreneurship, and being a woman in a historically male-dominated industry. Deborah also talks about overcoming fear, the Women of the Vine & Spirits Foundation, cultivating a more equitable world, and her advice to women on reinventing themselves.
33 minutes | Jul 1, 2021
[Women of EO] The Butterfly Years
Katty Douraghy is an entrepreneur, facilitator, podcast host, and author. She is the President of Artisan Creative, a staffing and recruitment agency focusing on digital, creative, and marketing talent, and the Founder of Inspiring Hiring, an online resume and job posting portal. Katty is also a team and retreat facilitator, working closely with entrepreneurs to become better versions of themselves. Raised in San Francisco, London, and Tehran, Katty brings a multicultural perspective to her interactions. She recently published her first book, The Butterfly Years: A Journey Through Grief Toward Hope, to share the lessons learned during a long period of grief and mourning that has led to a path towards help. She is currently working on her second project, bringing together her experience with grief and her background in facilitation to create a daily journal tentatively called Hope in Grief, to be released in 2021. She believes we all have a story to share, and that our greatest journey towards hope and healing is through self-reflection and self-discovery. In this episode… At some point in life, everyone goes through a phase of grief due to the loss of a loved one, be it a family member, a friend, or a work colleague. Every person's pain or experience of loss tends to be different from others, even if they all knew the deceased. When Katty Douraghy lost very close members of her family, she went through a tough time and often judged herself harshly on whether or not she was grieving enough. In addition to this, she often compared herself to others. However, she soon came to realize that grieving does not have to be the same for everyone: it is okay to do it your own way. Katty Douraghy, the President of Artisan Creative, joins Andrea Heuston in this episode of the Lead Like A Woman Show to talk about her experience and advice on dealing with grief. Katty also talks about writing her book, The Butterfly Years, and how being a member of Entrepreneurs' Organization has impacted her life.
34 minutes | Jun 24, 2021
Yes, You Can
Audrey Darrow is the Founder and CEO of Earth Source Organics, which produces Righteously Raw Chocolate bars. A survivor of breast cancer, Audrey experienced firsthand the debilitating effects of chemotherapy, radical surgeries, and long-term radiation. On her journey to recovery, she was overwhelmed by the expense of the nutritious foods she needed to help her heal. To afford those foods, Audrey took a job at a local health food store. While her body was still dealing with all the negative effects of the treatment, she worked long hours at a painful — and often emotionally draining — job just to be able to eat healthy. This led her to create her first chocolate product in 2007, and Righteously Raw Chocolate and Earth Source Organics began to come to light. Audrey began the journey of creating and building a manufacturing facility for her organic, raw chocolate line and a co-packing business to help other small businesses get their dreams off the ground. Three months after launching Righteously Raw Chocolate, the most horrific event in Audrey's life happened when her beautiful daughter, Jaymie Rose Darrow, passed away suddenly from a drowning accident. Audrey knew that Jaymie was still very much a part of her vision, and so together in spirit, Jaymie helped her mom follow her dream. In this episode… Every entrepreneur gets excited about starting a new business, despite all the possible challenges they are likely to face in their entrepreneurial journey. There are times when you will hit walls and need to go back to the drawing board. However, in order to grow and scale as an entrepreneur, you must believe in yourself and your businesses. Growing a successful business involves making the right decisions. Entrepreneurs must be confident, courageous, and believe in themselves, even if other people don't acknowledge their ideas. Audrey Darrow advises entrepreneurs to never allow anyone to define their identity. They should instead believe in their intelligence, their capabilities, and their ideas. In this episode of the Lead Like A Woman Show, Audrey Darrow, the Founder and CEO of Earth Source Organics, joins Andrea Heuston to talk about her entrepreneurial journey and what she has learned about believing in herself. Audrey also explains how her daughter helped market her young business, what she learned about hiring the right people for her business, and how her hardships have driven her to pursue fulfilling opportunities.
37 minutes | Jun 17, 2021
Examine Your Mindset
Dr. Pamela Ellis is the Founder and Chief Executive Officer of Compass Education Strategies and Compass College Advisory Center. Known as “The Education Doctor,” she is an award-winning educator and best-selling author of What to Know Before They Go. She has visited over 450 college campuses to help teens find a college that feels like home and partner with parents to avoid overpaying. After earning her BA at Stanford, Dr. Ellis earned an MBA at Dartmouth then received a Ph.D. from the Stanford School of Education. Over the past five years, 95% of her students have been admitted to their top choice colleges and received an average of $75,000 in scholarships. In this episode… Mindset is a very powerful tool that every human can utilize. It has the ability to influence people's lives either positively or negatively based on what it’s fed by the owner. For this reason, women in business and leadership positions should never overlook the power of their mindset. Instead, examine it and change your thoughts for a better life. In addition, it is important that women understand the value of taking care of themselves. Oftentimes the guilt around balancing life roles comes from the failure to take care of oneself. Women often concentrate on their spouses, kids, and other family members, and in the process overlook their own wellbeing. This often leads to resentment, guilt — and in severe cases — bitterness. So, what are some actionable tips to help you take care of yourself, your family, and cultivate a positive mindset? Dr. Pamela Ellis, the Founder and Chief Executive Officer of Compass Education Strategies and Compass College Advisory Center, joins Andrea Heuston in this episode of the Lead Like A Woman Show where she talks about the need for examining one's mindset and practicing self-care. She also talks about the importance of showing gratitude and following the path towards your passion. Stay tuned to hear all of Dr. Ellis’s strategies!
29 minutes | Jun 10, 2021
[Women Presidents’ Organization Series] Bring It to Life
Lara Nikola is the Founder and President of Smart Sips Coffee, an exciting brand of unique flavored coffees, decaf, lattes, cappuccinos, and hot chocolate. She is an award-winning entrepreneur who has been featured on Good Morning America, where she swam with the sharks from Shark Tank. She has been interviewed on Fox and Friends, Money Magazine, and iHeartRadio. Lara was featured on the cover of NJBIZ and in ROI-NJ. Her products have been featured in US Weekly and Reader's Digest. Lara left her corporate advertising career eight years ago to start Smart Sips Coffee and has grown the company into a successful national brand. Her diverse marketing expertise helped her level the digital playing field and compete in the highly competitive coffee space. She created a niche building a brand based on creativity, innovation, and products that insert excitement into the daily coffee drinking routine. She is a member of the WPO, Women Presidents' Organization, and a Women's Business Enterprise National Council certified company. Through her exemplary leadership, exceptional community advocacy work, and sustainable competitive edge, Lara has received numerous outstanding accolades and recognition. She is a New Jersey native, wife, and mother of two. In this episode… Building a new business can be very challenging for first-time women entrepreneurs, especially if they don't have a supportive community of fellow business owners. Some people may not understand what the entrepreneur is trying to build and may even try to discourage them from pursuing their dreams. Having gone through this same challenge and learning from experience, Lara Nikola empowers other women and helps provide the resources they need to build successful businesses. She advises and encourages them to keep moving forward despite all the obstacles they face in their entrepreneurial journey. She also encourages them to embrace failure, pivot when things hit a wall, and pay attention to what their customers say. Lara Nikola, the Founder and President of Smart Sips Coffee, joins Andrea Heuston in this episode of the Lead Like A Woman Show, where she talks about building a flavored coffee brand and empowering women leaders. Lara also explains why she became an entrepreneur and talks about some of the challenges she has faced scaling her business. Stay tuned for more!
32 minutes | Jun 3, 2021
Suzie Yorke is the Founder and CEO of Love Good Fats and is on a mission to bring healthy fats back. A mom, 11-time Ironman competitor, and yoga enthusiast, Suzie spent years adhering to a low-fat diet only to hit a wall in her mid-40s. After reading Nina Teicholz's best-seller, The Big Fat Surprise: Why Butter, Meat and Cheese Belong in a Healthy Diet, she immediately shifted to a high-fat, low-carb diet and felt better right away. While she loved the benefits of her new lifestyle, she found it challenging to find convenient good-fat snacks. Seeing a gap in the marketplace and a huge opportunity to help others through food, she developed Love Good Fats, a company that produces high-fat, low-carb, and low-sugar products. Today, she leads the brand's expansion as it quickly becomes one of the fastest-growing bar brands in North America. As a 30 year veteran of the CPG industry, Suzie has worked at high-profile companies such as Procter and Gamble, PepsiCo, Kraft, Heinz, and Weight Watchers. Utilizing her accomplished marketing background, personal journey, and deep devotion and passion for health, Suzie is on a mission to spread the word that fat is back — and sugar is out. She has been recognized several times since launching Love Good Fats including the 2019 Mumpreneur Startup Award, 2019 WXN Top 100 BMO Entrepreneur Award, and 2020 RBC Canadian Women Entrepreneur Ones to Watch Award. In this episode… Starting and building a successful business is similar to athletics; you have to start by taking small, directed steps every day and improve as you go along. The most important thing? Just start! A good entrepreneur does not hang on to her idea for a long time, hoping to start a business someday in the future. Instead, you should start by taking small but well-directed steps towards building the kind of business you dream of. According to Suzie Yorke, you can start by creating samples of the products you envision, and then start production in small batches. This will help you launch your business on a path toward success. Suzie Yorke, the Founder and CEO of Love Good Fats, is Andrea Heuston's guest in this episode of the Lead Like A Woman Show where she talks about entrepreneurship and building a health-conscious food brand. Suzie also talks about her passion for athletics, her company's most popular products, and how her marketing background helped grow and scale the brand to over $100 million in three years. Stay tuned.
40 minutes | May 27, 2021
[Women of EO] Less Thinking, More Doing
Shauna Swerland is the Founder and CEO of Fuel Talent, a Seattle-based boutique recruiting firm. She started the company in 2013 after having been in the search industry for nearly 26 years. Prior to that, she spent two decades living in San Francisco and New York, opening eight offices, hiring, training, and managing over 100 recruiters all while building lasting relationships. When she returned home to Seattle, she realized there was a market need for a high-touch one-stop-shop that could service multiple recruiting needs within one firm. Fuel Talent has since been recognized as one of the fastest-growing companies, largest woman-owned companies, and best workplaces in Washington State. In addition to her business, Shauna puts her energy into organizations and people that are helping serve the greater good. She is also an advisor for the University of Washington Women in Entrepreneurial Leadership Program. Outside of work, she loves to travel, spend time with her husband, David, their three beautiful children, and her dog, Marley. In this episode… When running a business, some women tend to avoid taking on big projects because they don't believe that they can get it done in the best way. However, they fail to realize that when executing a project, they don't have to do everything themselves. This is where the power of delegation comes into play; they just need to ensure that they have the best team on board to take care of the different aspects of a given project. Being a great leader, therefore, means that one does not have to do it all. Sometimes taking the first step is all that is needed. You don't have to know how everything will work out, but you have to be bold enough to begin. If you have a strong conviction about your idea, then you must go for it. Once you take that first step towards your goal, you can delegate, support your team, and lead them to success. In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Shauna Swerland, the Founder and CEO of Fuel Talent, to talk about fierce female leadership and thinking big. Shauna discusses her podcast, building her company's culture, and how she helps other entrepreneurs in their hiring process. Stay tuned.
33 minutes | May 20, 2021
[Women of EO] There is Magic
Lou Cysewski is an activist, innovative strategist, and the Co-founder and CEO of the world's first and only climate-neutral marketing and merchandise agency, Coolperx. The company was born out of her conviction to transform the corporate gifting industry from a toxic environmental polluter to a conscious connector of people and values. Lou served as a nurse in the US Army and speaks regularly about her experiences building her business as a woman and a veteran. She has been featured in Fortune 500, Business Magazine, The Economist, Forbes, and MoneyGeek. She has also been listed as one of the top 100 trailblazing entrepreneurs of 2021. She lives in Seattle with her husband and daughter and currently serves on the board of the Kirkland Art Center. In her spare time, she loves swimming, playing tennis, and has recently begun learning to speak French. In this episode… For Lou Cysewski, building a value-based business is not only important but also meaningful. Her interest in entrepreneurship pulled her from nursing and took her to the merchandising industry, where she started working with her husband. However, she soon was concerned with the types of products people bought for gifting — and the toxicity found in many of those products. Lou set out to provide a solution to these issues and curate better products for people (and for the environment). Lou founded Coolperx in a bid to promote sustainability both in her business and in the industry at large. She also created a flexible and fulfilling workplace for her employees that provided inclusivity and matched her values. Want to learn more about how Coolperx is changing the corporate gifting industry? In this episode of the Lead Like A Woman Show, Lou Cysewski, the Co-founder and CEO of Coolperx, is interviewed by Andrea Heuston about promoting sustainability and building a value-based marketing and merchandise agency. Lou explains how her agency employs carbon offset programs, how she built a fully remote company, and her support of minority-owned businesses. Plus, Lou shares how Coolperx is positively impacting communities across the globe.
32 minutes | May 13, 2021
Something Good Will Come
Donna Childs is the Founder and CEO of Prisere LLC, which she founded to develop capacity for climate and disaster risk resilience. Building on her previous experience as a senior executive in the reinsurance industry, Prisere was named one of the 50 most innovative startups by the Kauffman Foundation. Donna and Prisere have led projects for the United Nations Office for Disaster Risk Reduction and the Asian Development Bank. She serves as the Risk Partnership Advisor to the Climate Change Group of the World Bank's Global Facility for Disaster Reduction and Recovery. Donna began her career as a Research Associate at Harvard Business School, where she contributed to research and case development on insurance and risk management topics. She then worked on capital strategies and capital raising for global insurance companies as an investment banker on Wall Street. She subsequently served as a Senior Columnist for Dow Jones, where her commentary on insurance and risk were featured in The Wall Street Journal. Donna is also the author of an acclaimed book on small business disaster preparation and recovery, a past winner at the International Women's Entrepreneurial Challenge, and recipient of the Woman Business Owner of the Year award by the National Association of Women Business Owners. She holds a BS from Yale University, an MBA from Columbia Business School, and is a graduate of the Owner/President Management Program at Harvard Business School. In this episode… Regardless of how much people prepare for possible future disasters, sometimes the unexpected happens and tragedy strikes. This always leads to major shifts in people's lives, and in most cases, people experience long-term effects of the disaster. After the 9/11 tragedy, Donna Childs' life changed. She was left homeless and had to close her business. Her emotional and physical being were affected, and she often had nightmares months after the disaster. She, however, was able to get back on track and help other people and businesses with disaster management through her company, Prisere LLC. Donna Childs, the Founder and CEO of Prisere LLC, is Andrea Heuston's guest in this episode of the Lead Like A Woman Show, where she talks about her experience overcoming tragedy and helping others prepare for disaster management. Donna also explains how Prisere LLC was founded, her process of writing a book, and her advice for those working through a life change or disaster. Stay tuned.
30 minutes | May 6, 2021
[Women of EO] You are Equipped
Adrienne Smith is a Team USA football star leading the charge for the new AFL women's division. She is among the best performing wide receivers in women's tackle football history. Adrienne is a Boston Renegades wide receiver, football advocate and spokesperson, Orange is the New Black actress, and entrepreneur. She is also the creator of Blitz Champz, a fun and competitive game that teaches and tests football knowledge, strategy, and critical math skills. Adrienne’s professional career began in Japan where she worked as a translator and coordinator of international relations for the Japanese Board of Education. During her two years in this position, she produced and co-hosted a local television show geared towards educating Japanese people about American culture. Adrienne started her football career in 2006 as a member of the New York Sharks and went on to compete internationally, bringing home silver medals in Sweden and Canada as a member of the US Women's National Flag Football team. In 2010 and 2013, Adrienne helped the US National Women's Football team bring home the gold medal in the International Federation of American Football's Women's World Championship. Since 2011, she has played for the Boston Renegades, a tackle football team in the Women's Football Alliance and winner of national championships in 2011, 2014, and 2019. In this episode… Working in male-dominated fields is often a challenge many women face, even when they are highly skilled and qualified. They frequently face backlash and pressure from society — which can kill their dreams. When Adrienne Smith decided to go into football, she knew she would face such challenges. However, she did not quit, and her determination helped her excel in not only football but also in her career as an actress, entrepreneur, and leader. Adrienne Smith, an entrepreneur and football star, is Andrea Heuston's guest in this episode of the Lead Like A Woman Show. Adrienne talks about her professional career in football and her journey to become an entrepreneur. She also talks about her football card game for kids, her work as an actress, organizing hip hop tours, and how she leads like a woman. Stay tuned.
21 minutes | Apr 29, 2021
Book Launch! Stronger on the Other Side
Andrea Heuston is the CEO and Creative Principal of Artitudes Design, an award-winning creative agency. She has over 20 years of experience in the design industry and has won several awards such as the Puget Sound Business Journal’s 40 under 40, the Annual Enterprising Women of the Year Awards for Enterprising Women Magazine, Cambridge Who’s Who, and the Key4Women Achieve Award. Andrea holds a degree in Communications and Design from the University of Washington. She is a speaker, author, and a volunteer who helps plan, purchase, prepare, and serve meals for the members of The Matt Talbot Center. Andrea is also the host of the Lead Like a Woman Show where she features top women leaders in order to share their inspirational stories on life and leadership. In this episode… Andrea Heuston recently launched her new book, Stronger on the Other Side: The Power to Choose. For Andrea, the process of writing the book was both a challenging and very fulfilling undertaking. She had to relive some of the most painful events from her past like dealing with the loss of a loved one, losing her house to fire, the challenges of infertility, and rebuilding her life after being in a coma. However, Andrea was also able to relive the positive lessons she took from those experiences and turn them into something she could share. With the book, Andrea hopes to teach other women about the power to choose. No one can control everything that happens to them, but we all have the power to decide how to react to our circumstances. Andrea’s book helps people learn how to harness the power of their past experiences to come out stronger on the other side. For Andrea, it’s about learning how to create beauty out of life’s scars. In this week's episode of the Lead Like A Woman Show, host Andrea Heuston is interviewed by Dr. Kristin Kahle, the CEO and Founder of NavigateHCR, about her new book, Stronger on the Other Side: The Power to Choose. Andrea shares her reasons for writing the book, her favorite quotes and stories from the book, and why women should read it. Stay tuned!
37 minutes | Apr 23, 2021
Trust Your Inner GPS
Deirdre Breakenridge is an author, entrepreneur, and CEO of Pure Performance Communications. As a 30-year veteran in PR, marketing, and branding, she has worked with senior leaders at many Fortune 500 companies. She is a career-long storyteller and strategist helping brands and professionals to ignite more energy around their communication, lead pressing media conversations, and grow influence in the market. Deirdre has been working with leaders for decades to create award-winning PR and marketing programs and building relationships based on loyalty and advocacy. Deirdre is also the author of seven business books sharing stories and advice to navigate changing consumer behavior and an evolving media landscape. Her most recent book, Answers for Ethical Marketers, was released in April 2021. Her other book, Answers for Modern Communicators, was recently named by BookAuthority as one of the “100 Best Storytelling Books of All Time.” As an international speaker, Deirdre shares her research and career journey in PR, marketing, branding, and social media communications. She has been blogging at PR Strategies for over 10 years and is also the host of the Women Worldwide podcast, which is in its sixth year with nearly two million downloads. In this episode… Finding the way to your destination is important, but so is the journey you take to get there. For matters that fall outside of simple navigation, how do you determine the best way forward? And, if you find yourself in a leadership role, how can you be sure that you’re staying true to yourself as you lead others? For Deirdre Breakenridge, leading like a woman means embracing who you are, believing in yourself, and using that as a gift to lead others. She suggests that if you take the time to listen to your inner GPS and learn to trust it, it will guide you to new opportunities. Deirdre also recommends having well-defined values so that your inner GPS can guide you on ethical matters as well. In this episode of the Lead Like A Woman Show, Andrea Heuston interviews Deirdre Breakenridge, the CEO of Pure Performance Communications, about the need for women to trust in their inner GPS. Deirdre also talks about building her business, dealing with a family tragedy, and writing several books. Plus, Deirdre explains why the FEEL model that she created is helping leaders and brands form better relationships.
32 minutes | Apr 15, 2021
You Can't Please Everyone, Nor Should You Try
Lisa L. Meredith is the Regional Director at ProVisors, an invitation-only community of over 6,600 experienced advisors that’s been around for more than 30 years. At ProVisors, Lisa’s role is to support connections, seek prospective candidates, and lead groups of experienced business owners and advisors by functioning as a resource and guide in leadership development. Lisa is a creative problem solver who can drive revenue growth, consult on conflict resolution, improve organizational morale, and provide hands-on training in developing negotiation skills and cultivating strategic business partnerships. She is accomplished in the areas of management, marketing, team building, and communication. In this episode… One of the most common mistakes many women make in careers and leadership roles is to try to please everyone. A desire for approval can dictate your decisions and negatively impact your personal and professional life. It can even lead to choices you’ll later come to regret. Lisa L. Meredith's advice to fellow women leaders, young and old, is to be brave and do everything with grace. She believes women can be bold without being aggressive and insists that women need to believe in themselves, be confident in their skills, and never compromise their values. Lisa L. Meredith, a Regional Director at ProVisors, is Andrea Heuston's guest in this episode of the Lead Like A Woman Show. Together, they discuss what it takes to lead as a woman without compromising what you believe in. Lisa also shares what she learned from 2020, how she has found success in her career, and why women shouldn’t try to please everyone. Stay tuned!
34 minutes | Apr 8, 2021
[Women of EO] Everyone Has a Journey
Jessica Moseley is the Chief Executive Officer of iYellow Group, a conglomerate of organizations (TCS Interpreting, TCSAccess, and iYellow Captions) working to provide equitable access to people with disabilities. As a social entrepreneur and the CEO of iYellow Group, Jessica brings together her passion for people and stories as she endeavors to make access something that is available to everyone. Jessica has been featured in Kiplinger, Forbes, Inc. Magazine, and SUCCESS Magazine. She's also an active mentor and coach to hearing and deaf entrepreneurs and has been a judge for many pitch competitions. Jessica learned early on, as the daughter of deaf parents, about the realities of not having language access and the barriers that deaf individuals regularly have to navigate. These early life lessons not only shaped her communication methods but have also informed her outlook on life. In this episode… One thing about life that you can’t deny is that everyone has a story to tell. Our various journeys shape everything from how we interpret our experiences to the types of lives we lead. And, those stories tend to impact other lives when we figure out how to share them. For Jessica Moseley, being a leader isn’t about being the biggest or the best at something—it's about being you. You have to learn how to be relatable, approachable, and honest in your endeavors. If you pursue your goals with authenticity and know what you have to offer the world, the difference you make in people’s lives will live in your story and theirs. Jessica Moseley, the Chief Executive Officer of the iYellow Group, is Andrea Heuston's guest in this episode of the Lead Like A Woman Show, where she shares her life's journey and the lessons she learned along the way. Jessica describes how being brought up by deaf parents has shaped her experience and explains how she expanded her family’s computer-based business into several organizations that provide interpretation and assistive technology.
33 minutes | Apr 1, 2021
Ladies, Take a Seat at the Table!
Erika Flora is the Co-founder and CEO of Beyond20, a woman and minority-owned small business services firm focused on transformative IT service management solutions. She has always had a passion for improving how companies manage workflows, deliver products, and serve customers. Erika specializes in many services throughout the IT industry, including digital strategy consulting, training, cybersecurity, program and project management, and software development. In addition to having over 20 years of IT and project management experience, Erika is also an avid blogger and speaker who champions expanding the opportunities for women and minorities in technology. She lives in Washington, DC, has a background in microbiology, and enjoys biking, reading, sailing, and performing improv comedy when she’s not at work. In this episode… Despite all the current hype around diversity and inclusion, many women still don’t take an active role in going for what they want, especially for those who work in male-dominated fields. Therefore, many leadership positions end up going to men even when there are women who are equally qualified, skilled, and talented. After working in two predominantly male fields, entrepreneur Erika Flora advises women to speak up and embrace new opportunities as they come along. According to Erika, women deserve a seat at the table as much as the men they work with—so don’t be afraid to pull up a chair. She also encourages women to embrace their curiosity and accumulate as much knowledge as they can. In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Erika Flora, the Co-founder and CEO of Beyond20, to talk about supporting women in IT and giving back. Erika shares what it was like starting a company with her husband, how providing training services affected her business’s growth, and why storytelling is important for your brand. Plus, she offers up her tips for women working in male-dominated occupations. Stay tuned!
37 minutes | Mar 25, 2021
You've Got This!
Alice Tang is a Partner and Vice President at BPG Wealth Management, a full-service, multi-generational financial planning firm in Oregon. As a top female producer in the financial industry and a sought-after speaker, Alice has formed her business and success by focusing on creating and deepening relationships one connection at a time. Alice realized that relationships are the key to success by watching her father build a business out of his humble beginnings in Hong Kong. Alice was the first in her family to earn a college degree when she graduated from the University of London, where she met her husband. She emigrated to the US without a network, family, or community and started a career in financial advising. When it became clear that the time-tested methods for running a business weren’t scalable, Alice created her own system. She now helps other professionals catapult their success and networks through her no-nonsense approach to developing connections. In this episode… Life can sometimes be challenging. And no matter how much you might wish things were different, reality perseveres. However, you can still make the best of a bad situation. By accepting what you can’t change, you’ll be able to refocus your energy where it’s needed. When Alice Tang moved to the US with her husband, adapting to the new environment was difficult. She couldn’t work, didn’t have a safety net, and could feel the tension building at home. Instead of giving up, Alice sought out solutions. Eventually, she changed her visa status, went back to school, and started a new career. Instead of allowing her circumstances to hold her back, she used them to push herself forward. In this episode of the Lead Like A Woman Show, Andrea Heuston is joined by Alice Tang, a Partner and Vice President at BPG Wealth Management, to talk about the value of networking and building a business through good relationships. Alice shares her experience of starting over after immigrating to the US, how she got into professional speaking, and her advice to women wishing to jump-start their lives.
39 minutes | Mar 18, 2021
[Women of EO] You Are Not Your Story
Jane F. Bolin is the Mayor of Oakland Park, Florida, and serves as the global Governance Chair for the Entrepreneurs’ Organization. She is also the Founding Partner and Chief Marketing Officer of the real estate law firm, PeytonBolin, as well as the Co-founder of Giannell Title. Jane has earned numerous accolades for her work and was named to the South Florida Business Journal “40 Under 40” list. She is deeply involved in the community and serves on many boards and committees that are dedicated to making the world a better place for all. Jane has a B.A. in Political Science from Radford University, a Master of Sports Management from the United States Sports Academy, and a J.D. from St. Thomas University School of Law. A true renaissance woman, Jane is also a published author, a renowned speaker, and the host of the podcast, Association Nation. Before this, she played linebacker for the Women's Professional Football League and has worked as a culinary producer for both MasterChef and Top Chef. In this episode… Leading doesn't always mean calling the shots. In fact, a good leader regularly changes roles. So, how do you know if it’s time to take charge or if it’s best to hold back and pivot in a different direction? According to Jane F. Bolin, the first step is getting to know yourself. She suggests that it’s easier to embrace change if you’re not struggling to fit your goals and interests into an inauthentic narrative. And, once you know who you are and what you want, the second step is giving it to yourself—whether that means more time with family or a new path for your career. As Jane says, the more you're aligned with yourself, the more everything else will fall into place. In this week's episode of the Lead Like A Woman Show, Andrea Heuston interviews Jane F. Bolin, the Founding Partner and Chief Marketing Officer of PeytonBolin and the Mayor of Oakland Park, Florida, about her role as a leader in politics and business. Together, they discuss the EO Accelerator program, the importance of civic engagement, and the value of stepping outside of your story. Plus, Jane shares lessons from her days in the Women’s Professional Football League and her stint in Hollywood.
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