40 minutes | Jan 7, 2020

Layers: Season 2, Episode 2 - Navigating objections to your rebrand

Many brand managers have trouble convincing CEO's or founders of businesses to rebrand, even if it is obvious the brand is beginning to look tired. In this episode of Layers we take a look at the factors that contribute to naysayers objecting a rebrand and workshop ideas on how to navigate those objections.
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