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Lay of the Brand
34 minutes | 15 days ago
14. How to Market to CISOs with 7-Eleven & T.E.N.
Today’s CISOs have an unprecedented amount of work and conflicting priorities on their plates, making it extremely difficult for anyone—let alone a vendor trying to sell them something—to grab their attention. To understand how B2B cybersecurity marketers can reach these elusive decision makers, we talked with Sujeet Bambawale, CISO of 7-Eleven and Marci McCarthy, CEO and President of Tech Exec Networks (T.E.N.). Listen to learn:The data behind what works (and doesn’t) when marketing to CISOsPersonal insights from an international brand’s CISO on how to influence security decision makers How COVID-19 has changed the dynamics of outreach programs
17 minutes | a month ago
13. Virtual Event Speaking: Land the Gig, Make it Unforgettable
Industry events have gone virtual or hybrid, making it harder to land a speaking slot for your CEO or SME. And for the presenters, it’s a totally different experience. Keppler Speakers, which books high-profile speakers at events worldwide, has learned to adapt to this new environment. CEO Warren Jones gives us insights on what’s changed and what speakers, PR pros and marketers need to know to succeed.Listen in for:What event organizers look for and how to pitch themSteps for making virtual presentations more memorableCreating media opportunities at a virtual event for your thought leaders
26 minutes | 2 months ago
12. How to Land Funding in Today’s Environment w/ S3 Ventures’ Eric Engineer
Entrepreneurial dreams are alive and strong, but how can they become reality in uncertain times? To land venture dollars you need to outshine the competition and demonstrate your worth. S3 Ventures, the largest VC focused on Texas, provides a pulse on the market and insights into how startups can win over VC decisionmakers. Key topics discussed include: how VC investment strategies are adjusting to market changes; ways startups can get the attention of VCs; and marketing and PR strategies that effectively fuel each stage of growth.
28 minutes | 5 months ago
11. CMO Insights: Strategies for Getting Back to Business Part 2
Tech companies are still evolving how they approach marketing in the COVID-19 economy. In part 1 of “CMO Insights: Strategies for Getting Back to Business,” our panel of experts -- Rashmi Vittal of Conversica, Russ Cobb of IronNet Cybersecurity and Matt Selheimer of PAS Global -- shared perspectives on messaging, content and measurement as well as aligning with sales and the C-suite. In part 2, they provide more insights on realigning marketing resources, map out the future of events, but give actionable recommendations you can apply today.
31 minutes | 5 months ago
10. CMO Insights: Strategies for Getting Back to Business Part 1
Keeping the economy moving in the COVID-19 environment is driving a lot of change and confusion in how tech companies go to market. In part 1 of “CMO Insights: Strategies for Getting Back to Business,” our panel of experts—Rashmi Vittal of Conversica, Russ Cobb of IronNet Cybersecurity and Matt Selheimer of PAS Global—give insight into how companies can adapt their marketing and sales approaches to keep customer relationships intact and growing while we navigating these difficult and uncertain times.
28 minutes | a year ago
9. CMO Roundtable: How to Maximize and Prioritize Your Marketing Budget with Matt Howard, CMO of Sonatype and Stephen McCarney, VP of Marketing at OPAQ
Just about every single marketing leader constantly faces one big problem: doing more with less. Buyer journeys are becoming more complex. Channels, both online and offline, are exploding. Investing in MarTech is a must. And the cost of great marketing talent isn't getting any less expensive. Whether you are a billion-dollar public company, or a startup, you face difficult choices every day about where to best spend your limited marketing dollars. In this roundtable discussion, hear from seasoned marketing leaders from companies large and emerging talk about their struggles with budget allocation and maximizing return on marketing spend. You will learn about:–Strategies and tactics worth investing in (or not) and why;–What to consider when prioritizing your marketing budgets;–What’s hot now and what’s overhyped in terms of MarTech?—Lessons from the marketing frontlines and how you can apply them
26 minutes | a year ago
8. The Art of Marketing in B2G: Content is Key–With Allan Rubin, CMO of ORock Technologies
Marketing your products and services to government agencies is not as simple as swapping out the word ‘mission’ for ‘profitability’ on your commercial collateral. If your business is considering selling to the public sector, you need to be prepared to communicate to a unique market that is more mission-driven and has different motivations than the B2B market. On this episode of Lay of the Brand Allan Rubin, Chief Marketing Officer of ORock Technologies, breaks down the basics of how businesses can successfully enter the government market while creating content that captures audiences at the federal, state and local levels.
18 minutes | a year ago
7. The Top Digital Marketing Essentials to Stay Relevant w/ Merritt Group's Pasha Irshad
In today's digital world, there are thousands, if not millions of marketing tools and approaches to reach your buyer. But knowing the approach to quickly and efficiently reach your audience with a relevant message, content or offer is essential to keeping your marketing program manageable, within budget and effective. On this episode of Lay of the Brand, we ask Merritt Group's very own Senior Director of Digital & Integrated Marketing, Pasha Irshad, about the latest and greatest tools, tips and tricks in the world of performance marketing.
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