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Law Firm Marketing Decoded
17 minutes | Jun 30, 2022
How and Why to Invest in Your Law Firm's Website Now
For small firms and solo practitioners, a good law firm website is more important than ever. It’s an integral part of your marketing and your practice as a whole.Having a compelling website that attracts and converts is essential to building a thriving practice. But it doesn’t have to be expensive or time consuming. In this episode of the Law Firm Marketing Decoded Podcast, we explain the importance of investing in your law firm's website, as well as how to create a dynamic, engaging experience that works harder for your firm.
24 minutes | Jun 23, 2022
How to Audit Your Marketing Progress in 2022 (and Course-Correct Your Plan)
As the year progresses, it's always a good idea to check in with your current marketing goals and make any necessary adjustments to finish the year on track. In this episode of the Law Firm Marketing Decoded Podcast, we discuss the elements of a good marketing audit, metrics worth measuring, and how to audit your marketing effectively to finish the year strong.
12 minutes | Jun 16, 2022
Social Media Posts That Work to Drive Traffic to Your Website
Not all social media strategies work for all industries. In some industries, social media is the main focus of marketing efforts. But, for lawyers, social media should be supplementary to the digital marketing that you own and control – things like your law firm’s website. Social media should serve to drive traffic to your website. If you’ve found yourself spending a large chunk of your time or marketing budget on social media, especially if it’s not producing results for your firm, it’s time to scale back and redirect your strategy. In this episode of the Law Firm Marketing Decoded Podcast, we explain several different types of social media posts that work to drive traffic to your firm’s website.
13 minutes | May 26, 2022
Everywhere Your Web Address Could (and Should) Be
Your website is the foundation of your online marketing efforts. But have you considered all the places where your website address could or should be featured? In this episode of the Law Firm Marketing Decoded Podcast, we discuss the benefits of listing your firm's web address in multiple places and the best places for it to appear.
15 minutes | May 12, 2022
Your Website: How It Powers Your Law Firm's Growth
Law firm websites can be powerful marketing tools – but their value can go beyond marketing when they’re used strategically. Your website can help you run your practice more efficiently, eliminate the overhead costs associated with having a physical office, and even help to manage client expectations. In this episode of the Law Firm Marketing Decoded Podcast we explain how to make your website work harder for your law firm -- and benefit your practice and clients at the same time.
19 minutes | May 5, 2022
Getting Your Website to the Top of Google
Many attorneys want to improve their law firm website's rankings in search and, as a byproduct of that, drive more business to their law firms. In this episode of the Law Firm Marketing Decoded Podcast, we demystify Google for lawyers: we explain how Google works, what it wants from websites, and how to use the right tools to get a better ROI from your law firm’s website.
26 minutes | Apr 21, 2022
The Pitfalls of Do-It-Yourself (DIY) Website Builders
Small law firms and solo practitioners are realizing that the online marketing agency model wastes money and, in many cases, keeps them from growing their practices. A common alternative is trying out a general website builder. For attorneys who are tech-savvy, fresh out of law school, and willing to spend a significant amount of time on the design and tech details of their website, choosing a general website builder can be a viable option. However, for many attorneys, going the do-it-yourself (DIY) route comes with some serious limitations and drawbacks -- especially for those who need their website to produce revenue for their firms. In this episode of the Law Firm Marketing Decoded Podcast, we explain what to look out for -- and what to avoid -- in a general website builder.
47 minutes | Apr 8, 2022
How to Boost Efficiency at Your Law Firm
Efficiency is an important topic for law firms. From marketing to intake to practice management, there are many areas where attorneys can improve their firm's efficiency. In this episode of the Law Firm Marketing Decoded Podcast, we're joined by Bre Swanson from LexReception to discuss boosting law firm efficiency: Swanson explains the significant elements of efficiency for law firms, how to strike a good work/home balance, when it makes sense to delegate certain tasks to others, and how to do so the right way.
14 minutes | Mar 24, 2022
Creating Law Firm Web Designs That Convert New Business
Potential clients don’t visit law firm websites to be entertained. They have a problem, and they’re looking for answers. So, when they visit your website, can they easily find what they need? Or does your website confuse, distract, and weaken their confidence in your firm? Much like the information on your website should be client-centered, the design of your website should be, too. In this episode of the Law Firm Marketing Decoded Podcast, we explain the elements of web design that can help you reliably convert more web visitors into clients.
12 minutes | Jan 27, 2022
How to Seamlessly Transition to a Virtual Law Firm
There are a number of potential benefits to taking your firm virtual: you can reduce your overhead, develop greater flexibility, and even provide a better client experience. However, to make the transition from a brick-and-mortar firm to a virtual one, you'll want to be sure you've covered the essentials. In this episode of the Law Firm Marketing Decoded Podcast, we cover three things that any small law firm will need to make a seamless transition to running their practice virtually.
14 minutes | Nov 24, 2021
How Google's Two November Search Updates Could Affect Your Site
Google’s mission is to organize the world’s information and to make that information universally accessible. Its algorithm updates are designed to provide a better user experience to those who rely on Google search: that includes the two updates that were made in November. When attorneys understand what Google is trying to accomplish, it becomes much easier for them to succeed online. In this episode of the Law Firm Marketing Decoded podcast, we explain these two new algorithm updates and how to succeed with Google regardless of the next update the search engine makes.
10 minutes | Oct 28, 2021
Easy Steps to Market Your Practice When Your Plate Is Full
Being busier than ever is a common sentiment amongst attorneys. For many, the situation has them feeling overwhelmed. But the reality is that marketing is a marathon, not a sprint -- and your efforts are going to be cumulative. In today’s market, marketing comes down to brand and relationship building. So how can you effectively market your practice during times of chaos? In this podcast episode, we explain how to market your practice effectively even when your plate is full.
27 minutes | Oct 15, 2021
What Every Attorney Should Know About Succeeding with Google
Google makes updates to its algorithms on a fairly regular basis. Each of the updates that Google makes to its search engine is in service of bringing people the best and most useful results for their questions. By understanding the guiding principles that go into each of these updates, you'll be able to better understand how to market your firm online and attract more business.In this episode of the Law Firm Marketing Decoded Podcast, we explain Google's latest search updates, how these updates could affect your law firm’s website, and how to succeed with Google and your potential clients at the same time.
21 minutes | Sep 30, 2021
How to Get the Most Out of Key Pages on Your Website
Many of the pages on your law firm's website can have a profound effect on your potential clients when they're crafted the right way. That’s true whether your firm gets most of its potential clients from web traffic or you operate on a referral basis. So what makes certain pages stand out from the competition? In this episode, we explain how to craft facts about your firm into compelling narratives that build a bond of trust. We examine three of the most common (and most visited pages) on law firm websites to discuss how to evaluate them and improve their effectiveness. We discuss how to set your homepage, attorney bio(s), and "About the Firm" page apart from those of your competitors, as well as what your potential clients are looking for when they view these pages.
11 minutes | Sep 14, 2021
How Google’s Latest Update Will Affect Your Site in Search Results
In this episode of the Law Firm Marketing Decoded Podcast, we discuss a recent Google update related to web page titles. We explain what that change is, how it affects your law firm’s website, how to create optimal web page titles, and how LawLytics has you covered with this Google update (and all Google updates in the future).
15 minutes | Aug 17, 2021
When Does it Make Sense to Have More Than One Website?
While there are many strategic reasons for law firms to have two or more websites, the decision to do so should be made objectively, planned well, and executed professionally. You'll want to be sure that your objectives are clear, and that you are not choosing to have more than one site based on emotion or undefined strategy. In this episode of the Law Firm Marketing Decoded Podcast, we explain five scenarios in which it can make sense to have more than one law firm website -- and how to do so effectively.
21 minutes | Aug 3, 2021
The Blueprint to High-Performing Websites
Law firm websites that attract and convert clients provide a reliable, predictable experience for web visitors. Most of what makes a high-performing law firm website comes down to a science. And there's a blueprint that can be applied. In this episode of the Law Firm Marketing Decoded Podcast, we’ll show you the key elements of a high-functioning web presence that showcases your unique value and produces predictable results for your firm.
16 minutes | Jul 16, 2021
How to Use Your Website as a Client Magnet
Attorneys have lots of different goals for their law firm’s website. But one of the things that we hear most often from attorneys is that they want to use their website to attract more -- and better -- clients to their firms. In this episode of the Law Firm Marketing Decoded Podcast, we discuss how potential clients find attorneys online, what they’re looking for when they do so, and how to attract more of those potential clients to your firm.
11 minutes | May 18, 2021
How to Attract More Local Clients to Your Law Firm
Creating an effective local strategy for your law firm's website increases your law firm website’s visibility in search engine results and improves your ability to connect with and engage local clients. By providing relevant information that answers local potential clients’ questions, almost any page on a law firm website can become a more effective local online marketing tool. In this episode of the Law Firm Marketing Decoded Podcast, we'll show you how to integrate local marketing into your law firm’s content plan and some easy "local" wins for your law firm’s online marketing.
10 minutes | Apr 30, 2021
How to Succeed with Google in 2021 and Beyond
With the amount of information available on the web, finding the information we need would be nearly impossible without help to sort it. Google is designed to do just that: It’s able to collect the information available on the web and sort through millions of webpages in its search index to find the most relevant, useful results in seconds, and present those results in a way that helps you find what you’re looking for. So how does Google decide what to return in search results? And how can you easily succeed with Google and drive more business to your firm? In this episode of the Law Firm Marketing Decoded Podcast, we'll show you how to succeed with Google in 2021 and beyond to build a more visible and thriving law practice.
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