27 minutes | Oct 7, 2020

Episode 78: COVID Era Digital Marketing: What Law Firms Need to Know with Jason Ciment, CEO of GetVisible

What you’ll learn in this episode: The difference social media advertising makes on social media marketing efforts. How digital marketing strategies have changed due to the pandemic. What is the “Hollywood product” and why it is important to dress up your marketing efforts. The impact COVID has had on the influence of social media. The lasting impact COVID will have on how lawyers do business development. About Jason Ciment: Jason Ciment is a former attorney and CPA who has put his years of Search Engine Optimization (SEO) experience to work for law firms and other businesses by launching GetVisible, a digital marketing agency. Jason has been doing online marketing for 20+ years and has written, “I Need More Clients: Digital Marketing Strategies That Grow Your Business,” a book on SEO and digital marketing. He has worked with lawyers, CPAs, entrepreneurs, business owners and heads of marketing for billion-dollar companies. Jason speaks at local, regional and national conferences about advanced digital marketing and brand positioning strategies. Additional resources: GetVisible Facebook GetVisible Twitter GetVisible LinkedIn Jason’s Twitter Jason’s LinkedIn Jason’s Instagram Book: “I Need More Clients: Digital Marketing Strategies That Grow Your Business” Transcript  
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