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Launching Creative

40 Episodes

37 minutes | Feb 23, 2015
LC040: Why it’s Better to Be a Magnet than a Bullhorn with Jessika Phillips
An Interview with Jessika Phillips Jessika Phillips is the founder and president of NOW Marketing Group—an Internet Marketing Agency & HubSpot Partner, comprised of Creative, Fun and Passionate Internet Marketers. They believe being a magnet works better than being a bullhorn and they help companies be found, be social, and be successful. In this episode, we'll cover: How Jessika started her company by going door to door How she marketed her business by giving free workshops Relationship marketing Combining creativity and passion The best places to find Jessika: nowmarketinggroup.com Twitter Facebook
41 minutes | Feb 9, 2015
LC039: Why We Need to Fail with Edwin Merino
An Interview with Edwin Merino Edwin Merino is an entrepreneur and the host of the Failing Greatly Show, a show that focuses on giving you the courage and guidance to take action towards living an extraordinary life. As you’ve probably guessed, Edwin has some wonderful insights on failure. If you look at the most successful artists and entrepreneurs, they all have something in common: they failed. Failure is a natural part of success and today, we're going to talk about how we can embrace it and learn from it rather than fear it and avoid it. In this episode, we'll cover: Why failure is important Why we shouldn't be afraid of failure We blow things out of proportion in our heads People connect with us through our stories of failure The dangers of perfectionism Saying, "I don't know" The best places to find Edwin: failinggreatly.com Twitter Facebook
32 minutes | Jan 26, 2015
LC038: What to do When You’re the Youngest Person in the Office with Ashley Stahl
An Interview with Ashley Stahl Ashley Stahl had a six salary at the Pentagon at age 23! We’ll go into the details as to what happened...and I know it’s going to be a fascinating story...but today she has a thriving business supporting Millennials in their careers. She often dealt with being the youngest person and the only woman in the room. Check out our interview to see how she asserted herself as a professional and how she now helps Millennials make their dream a reality! In this episode, we'll cover: How to respond when people say you look too young to be a professional Losing yourself in order to find yourself How to build a business on the side and transition into it full time Is job hopping good or bad? How to get started with no connections and very little money Should you hire a career coach? "My age just became a continued obstacle, people constantly saying, “How old are you?” “You remind me of my daughter.” It just beam a real challenge to be seen as a leader. I was managing large teams at the time that were much older than I was.""I really learned how important it is to not talk all the time and to listen. When people don’t feel heard and you keep talking to prove you know something, it leaves your colleagues feeling less valued, less respited, and less heard. "In order to really find yourself, sometimes you have to lose yourself.""It does not matter at all if you have no connections…go make some. With the internet and with tools like LinkedIn, you can use the advanced search to find professionals who are doing work that’s really inspiriting you.""Show up, make a commitment, start before you’re ready, see what feedback you get from the universe, and just course correct from there." Links from the show: Ashley's free guide to an excellent elevator pitch (Anyone can sign up for my free career kit at www.ashleystahl.com, which includes a mindset audio, a job hunting audio and a guide on how to write an elevator pitch.) Bonus Materials The best places to find Ashley: ashleystahl.com Twitter LinkedIn
47 minutes | Jan 14, 2015
LC037: From Bankruptcy to the Inc. 500 with Tim Fargo
An Interview with Tim Fargo Tim Fargo is an entrepreneur, speaker, author, and a two-time Inc. 500 Winner! He's the author of the Amazon best seller, Alphabet Success - Keeping it Simple. My Secrets to Success. You can always find inspiring quotes from him on Twitter. In this interview, Tim tells his story of being an entrepreneur: from a bankruptcy in 1991, to being slapped by a lawsuit by his partners, to selling his business for $20 million! Tim has certainly experienced the ups and downs of being an entrepreneur and his very transparent with his story. In this episode, we'll cover:"Drinking from the horn" Overcoming bankruptcy What it means to be an Inc. 500 winner (twice) How Tim later sold his company for $20 million Links from the show: Alphabet Success - Keeping it Simple. My Secrets to Success The best places to find Tim: timfargo.com Alphabet Success Twitter Instagram YouTube
38 minutes | Jan 5, 2015
LC036: How to Brand Yourself if You Aren’t a Designer with Zach Kitschke
An Interview with Zach Kitschke Zach Kitschke is Canva’s Chief Story Teller. He writes regularly on Social Media Examiner, the Huffington Post, and Inc.! He has also achieved coverage on Mashable, TechCrunch, NBC, Forbes and The Next Web. He's going to share his expertise on social media, marketing, design, and PR. Get ready to learn how to market yourself and brand yourself. Here's the best part—you can brand yourself successfully even if you aren't a graphic designer. In this episode, we'll cover: What is Canva? Should creatives be afraid on Canva? How to brand yourself even if you aren't a designer Should creatives take advantage of Pinterest? Why did Guy Kawasaki get involved with Canva? The best places to find Zach: Twitter LinkedIn Google+
35 minutes | Dec 15, 2014
LC035: Why You Need to Let Go of Control with Michael Stelzner
An Interview with Michael Stelzner Michael Stelzner is the founder of Social Media Examiner, the world’s largest online social media magazine. He’s the host of the Social Media Marketing Podcast—a top 10 marketing podcast on iTunes, a published author, the creator of mykidsadventures.com and the Parenting Adventures Podcast, and he's the creator of Social Media Marketing World, one of the best social media conferences out there. As creatives, we struggle with collaboration because "nobody else can do it the way I can". However, we often hurt ourselves when we refuse to collaborate. We all have strengths and we all have weaknesses. The key is finding people who have strengths where we have weaknesses and building a fantastic team around that. In this episode, we'll cover: How building personal relationships lead to one of the biggest social media conferences in existence The importance of being known, liked, and trusted by people Having a teacher's heart and a servant's mentality Admitting your areas of weakness as a creative Links from the show: The E-Myth The best places to find Michael: socialmediaexaminer.com The Social Media Marketing Podcast Twitter
24 minutes | Dec 8, 2014
LC034: The Freaks Shall Inherit the Earth with Chris Brogan
An Interview with Chris Brogan Chris is the author of The Freaks Shall Inherit the Earth. He’s also the publisher and CEO of Owner Magazine, a sought after keynote speaker who has addressed crowds of thousands, he has been on the Dr. Phil Show and has even presented to a princess. He has consulted with companies like Disney, Microsoft, Coke, Pepsico, Google, and Motorolo, just to name a few. In this episode, we'll cover: What it means to be a freak It can be hard to spot the freaks Is it good to be a freak Fitting in vs. belonging Is it bad to think about money? The difference between will power and discipline Is it wrong to pursue fame? Failure is an option Links from the show: The Freaks Shall Inherit the Earth The best places to find Chris: callingallfreaks.com chrisbrogan.com Twitter
39 minutes | Dec 1, 2014
LC033: The Difference Between a Network and a Community with Tim McDonald
An Interview with Tim McDonald Tim McDonald builds communities—not networks—through individual relationships that create movements. He's the Purveyor of Purpose at Be The Change Revolutions, the co-founder of Creating-Is, and formerly the Director of Community for the Huffington Post, where he built HuffPost Live. It was an absolute pleasure getting to speak with Tim and learn all of the amazing work he's doing. In this episode, we'll cover: Why community is important Can we achieve success without help? What is a social entrepreneur? What it was like working at the Huffington Post Links from the show: nokidhungry.org No Kid Hungry's #GivingTuesday A Way to Give Meaning: #GivingTuesday The best places to find Tim: btcrevolutions.com Twitter Google+
42 minutes | Sep 22, 2014
LC032: Building a Community Around a Niche with Eric Bandholz
An Interview with Eric Bandholz Eric Bandholz is the co-founder of Beardbrand, a beard care oil and product company (can't ya tell?) and the movement for urban beardsmen and the bearded lifestyle. This is an amazing company because it's so much more than a beard product company. They've created a culture and they're showing that you don't have to be a lumberjack, biker, or hippie to have a beard. Eric is proof that you can really find your niche and build a community. In this episode, we'll cover: Building a culture, community, and lifestyle Exchanging hours for dollars vs. selling a product for dollars How to cope with loneliness when you work fro home The importance of strong partnerships The power of content marketing Links from the show: urbanbeardsman.com The best places to find Eric: beardbrand.com Twitter
46 minutes | Sep 15, 2014
LC031: Why You Need to Be Visual on Social Media with Donna Moritz
An Interview with Donna Moritz Donna Moritz is a social media strategist, visual marketing specialist, the creator of Socially Sorted, and the winner of "The Best Business Blog in Australia". You may have seen her work on Social Media Examiner, Entrepreneur Online, Forbes, Yahoo!, NBC, Amy Porterfield, or Michael Hyatt. Donna is a big proponent of using images in social media. We experience information overload every single day—we're bombarded with content. Creating images that are visually pleasing is a fantastic way to get attention. In this episode, we'll cover: Tweets with images get twice the number of retweets. Using images in social media will make you stand out. How we connect emotionally with images more quickly than with text or audio Speaking the social media channel's native language Making the images on your site/blog "Pinnable" Why you should use Canva How to use Twitter Cards"I don’t want designers to panic about Canva because it doesn’t replace that ‘ground up’ design. I’m still using my designer today." (tweet this) Links from the show: createtrafficdrivingimages.com Twitter Cards for Blogs: How to Set Them Up To see who has pinned your images: pinterest.com/source/YOURSITE Canva The best places to find Donna: sociallysorted.com.au Twitter
28 minutes | Sep 8, 2014
LC030: Why You Need to Get Attention with Grant Cardone
An Interview with Grant Cardone Grant Cardone is an entrepreneur, New York Times Best Selling Author, speaker, and a tremendous motivator. At age 21, he was broke and in in debt. By age 30, he was a self made millionaire. Grant argues that friends and family aren't going to make your dreams come true—a stranger is going to make your dream come true. As creatives, we have to introduce ourselves to strangers and we have to find a way to get attention. In this episode, we'll cover: Why you need to talk to strangers First comes attention, then comes persistence Rejection isn't about being told "no" Your parents were wrong when they said "don't talk to strangers" The importance of salesmanship (tweet this) "I challenge you to talk to five people you don’t know today. Walk up to them for no freaking reason and introduce yourself.""Your friends and your family aren’t going to make your dreams come true. It’s going to be a stranger that’s going to make your dreams come true…if you want the world to know about your brand, you must extrovert." Links from the show: Sell or Be Sold The best places to find Grant: grantcardone.com Twitter
49 minutes | Sep 2, 2014
LC029: What does it mean to be a Millennial with Chelsea Krost
An Interview with Chelsea Krost Chelsea is a Millennial Spokesperson, Brand Consultant, TV & Radio Talk Show Host of The Chelsea Krost Show, and Host of Weekly Chat #MillennialTalk We all hear about the bleak working conditions we face as Millennials: the economy is bad, young adults are moving back in with their parents, underemployment is rampant, student debt is crippling, etc. Chelsea chooses to see the glass half full and argues that we have opportunities and tools that our parents and grandparents never had. In this episode, we'll cover: Debunking the bad myths about Millennials The advantages we have as Millennials Using social media to brand ourselves and build an audience How Millennials will completely change the workplace Flexibility vs. a higher salary (tweet this) "When you have 80 million Millennials in the US alone, how can you possibly bracket us into three horrible words? We are so much more than that. We are entrepreneurs, we’re extremely open minded, we’re philanthropic, we’re go-getters, we’re hustlers, and that’s what makes this generation so fascinating.""I always like to look at the glass half full and when regarding this generation, you could really look at it half empty with the amount of Millennials who boomerang back to living with their parents and the amount of student loan debt. However, there are so many resources and tools for us to build our own personal brand and build a better life on our own instead of relying on an institution to create it for us." The best places to find Chelsea: chelseakrost.com Twitter If you like what you heard, be sure to get our FREE eBook: How to Price Yourself as a Creative Professional.
55 minutes | Aug 25, 2014
LC028: How to think like Henry Ford with Social Media with Michael Schein
An Interview with Michael Schein Michael Schein is the founder of Michael Schein Communications: a digital marketing company that turns businesses into online authorities to drive a steady stream of new business. If you want to become an authority in your field and if you want to learn how to write headlines and articles that grab peoples' attention—you’ll definitely want to hear what Michael has to say. In this episode, we'll cover: How to think of your social media marketing strategy like Henry Ford Finding the blueprint or template for a successful headline Finding the blueprint or template for a successful blog post Asking others to contribute to your blog Using social media to gain access to influencers "Think of it more like a factory. Think more like Henry Ford." Links from the show Why Gary Vaynerchuk Is Flat Out Wrong Teenage Roadhogs 22 Celebrities that look nothing alike My Conversation With Gary Vaynerchuk Gary Vaynerchuk's rebuttal video to Michael The best places to find Mike: scheincommunications.com Twitter "Everyone needs to be doing this new kind of marketing but what happens if you don’t have until 3:00 in the morning to do marketing? What happens if the core of your business or your livelihood isn’t in marketing?"
43 minutes | Aug 18, 2014
LC027: The tyranny of the shoulds with Melody Wilding
An Interview with Melody Wilding Melody is an entrepreneur who offers therapy for entrepreneurs and successful professionals who teaches that we become stuck in particular themes, patterns, and behaviors that build limiting beliefs about our own capabilities, guiding our behavior in unproductive ways. She helps address where you are and where you want to be, remove blocks, and create compelling purpose to get you there. In this episode, we'll cover: The intersection where career, work, and life meet Work/life integration, not work/life balance The tyranny of the shoulds The solo-preneur blues Developing high value/high quality relationships How to assert yourself in the workplace when you're young The power of "no""Every business problem is really a personal problem in disguise." Links from the show "You're So Young!" How to Handle Age-Related Comments at Work "You go on Facebook or you go on Twitter and it’s all about these successes that everyone is having so I think it’s easy for a lot of people to get in that trap of questioning ‘am I doing the right thing? I should be further along by now." The best places to find Melody: melodywilding.com Twitter
46 minutes | Aug 11, 2014
LC026: How to be a Leader as a Freelancer with Chris LoCurto
An Interview with Chris LoCurto Chris LoCurto was Dave Ramsey’s Vice President of Live Events for 12 years! He’s an accomplished speaker who helps entrepreneurs and businesses grow through business coaching, strategic planning, and life plan events. In addition to being a coach, he’s a podcaster and blogger. In this interview we talk about leadership? Are you a leader? What does it mean to be a leader? Check it out and find out! In this episode, we'll cover: What is a leader? Can a freelancer or solo-preneur be a leader? Are you ever too young to be a leader? Schedule life. I know this sounds crazy. When I was a kid we didn’t have this thing called “schedule life” but we also didn’t have smart phones and we also didn’t have iPads and we also didn’t have social media. The best places to find Chris: chrislocurto.com Twitter Leadership is being able to guide and direct people on a path. It has nothing to do with how much you get paid. It has nothing to do with what your title is.
45 minutes | Jul 28, 2014
LC025: How to Get your Content in Front of Eyeballs with Ryan McKenzie
An Interview with Ryan McKenzie Ryan McKenzie is an entrepreneur, content strategist, and partner at My Passion Media, InfoBarrel, Canadian Traveller, and Explore Magazine! It may seem counter-intuitive but creating content on bigger platforms is one of the best ways to build and grow your personal brand. Ryan has built an entire company on this concept. In this episode, we'll cover: Getting your content in front of eyeballs Writing for bigger platforms to build your personal brand Using Google+ to organize your evangelists You can create the most amazing video, the most amazing article, the most amazing podcast…but if you're not getting it in front of the eyeballs of the people who want to see it, what was the point in creating it? Links from the Show infobarrel.com 22 Habits of Unhappy People Pat Flynn As a writer, as a creative, you should be trying to build your own personal brand. The best places to find Ryan: Twitter Google+ The most important relationships to nuture with any online business are your evangelists. They’re the ones who are re-sharing your content and amplifying your voice.
42 minutes | Jul 21, 2014
LC024: Everything You Need to Know about Facebook Marketing with Amy Porterfield
An Interview with Amy Porterfield Amy is an online entrepreneur, podcaster, blogger, and speaker. She is the person to talk to when it comes to promoting your business on Facebook. While she was a marketer for Harley Davidson, Amy spent a great deal of time listening to Tony Robbins. She decided that she wanted to work for him and became his Director of Content Development. In this episode, we'll cover: Why you absolutely need to be on Facebook How to look like a professional Staying on top of the latest changes Working with a tight budget How many times should I post per day? Links from the Show LeadPages fbengagement.com The best places to find Amy: amyporterfield.com Facebook
44 minutes | Jul 14, 2014
LC023: Why you should organize meetups with Shah Turner
An Interview with Shah Turner Shah Turner is the  creator of 30 Foot Gorilla, which helps designers start and grow something big. It also helps designers discover the freedom to lead the life you want to, the skills to grow a business that thrives and a place to connect with others doing the same. If you get lonely working from home (or maybe you're one of the only creatives in the office) you're going to want to listen to Shah. In this episode, we'll cover: Building lasting relationships by meeting in person People tell you things in person that they won't say on social media Don't organize meetups for your own benefit, organize them for your audience's benefit Why you need to build a powerful network and why in-person meetups is the way to build one. Links from the Show Design Draw Speak (Our mutual friend, Christina Canters) Meetup.com The best places to find Shah: 30footgorilla.com Facebook
42 minutes | Jul 7, 2014
LC022: Why you Need to Build a Virtual Team with Chris Ducker
An Interview with Chris Ducker Chris Ducker is the virtual CEO. He’s a serial entrepreneur who was working 14 hours a day, 6 days a week and rarely got to spend time with his family. He decided to work on his business instead of in his business and gave himself a 1 year goal to replace himself. If you’re a creative professional and you feel like you’re on the verge of burnout, you’re going to want to listen to what Chris has to say. In this episode, we'll cover: How Chris become the "virtual CEO" Superhero Syndrome The dangers of burnout How to build a virtual team Getting over the fear of having your ideas stolen Hiring for the role, not for the task Do what you do best and delegate the rest Links from the Show Virtual Freedom The best places to find Chris: chrisducker.com Twitter Facebook Google+
44 minutes | Jun 30, 2014
LC021: Living Abroad and Working Remotely with Elizabeth Nicholas
An Interview with Elizabeth Nicholas Elizabeth is a freelance writer and editor who has lived all over the world. We stumbled across her article, How to Become a Successful Freelancer in 6 Months, on PolicyMic a while back. After noticing that she was an American living in Paris, we just had to ask some questions. Here's the cool part: after working at Vanity Fair and the Aspen Institute, she decided to freelance full time and move to Paris. Because all of her clients were in the US, she didn't have to worry about getting a work Visa. She worked remotely! In this episode, we'll cover: Freelancing can be an amazing career choice How to make the schedule you want to make How to live where you want to live You don't have to wait until retirement to spend your days in French cafes & museums The best places to find Elizabeth: elizabethwnicholas.com PolicyMic Twitter
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