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In today's episode, Natalia Love of the Beauty Factor joins us to talk about her lash career and give you some insight into her upcoming event. We originally planned to talk about the Beauty Factor and share why you need to make time for this event on June 11th...but once we got talking, we couldn't stop talking about Natalia's lash journey and the lessons she's learned over the years. She gives insights into the sacrifices she had to make to get where she is today and shares how she's thankful for the painful lessons she had to endure to achieve the successes she has today. Stick around till the end so you can hear all the deets of what is happening at the Beauty Factor. We are going to be speaking at the Beauty Factor and hope you'll join us in June. To get tickets go to: https://thebeauty-factor.com/ ANNOUNCEMENTS:⁣⁣⁣ JOIN US AT IBS VEGAS ON JUNE 25, 2022! We are partnering with Shelby of Lash Boss Radio to host the LASH SOCIAL in Vegas during the IBS Vegas show! You don't want to miss the most amazing lash party of the summer! There will be food, drinks, giveaways, photos ops, music and an insane swag bag for the first 100 attendees. The party will be in the Sahara Blanca Penthouse...that's right...we are partying in a penthouse in Vegas! Here are the deets: DATE: JUNE 25, 2022 LOCATION: Blanca Penthouse at the Sahara Hotel ADDRESS: 2535 S Las Vegas Blvd, Las Vegas, NV 89109 TIME: 8pm-11pm COST: $49 FUN FACT: Lenny Kravitz designed the suite himself. NOTE: We will have a host at the Blanca Tower elevators where you will be checked in and allowed up if you are on the guest list. WE HAVE LIMITED SPACE! GET YOUR TICKET TODAY! IF YOU DON'T HAVE A TICKET, YOU CAN'T GET IN. CLICK HERE TO GET YOUR TICKETS: https://bit.ly/3vQdGDK LASHCON 2022 TICKETS ARE ON SALE! GO TO www.thelashconference.com to get your tickets to get your ticket. You don't want to miss this business-changing event so mark your calendars. I have some bad news...VIP Tickets sold out in less than 24 hours! But I also have some good news...we still have our Standard Business Tickets that are $697. Plus we have payment plans that will help you make sure you can spread out your payments over months (this is more affordable than most national lash trainings). This year we have 4 upgrades you can purchase after you buy your Standard Business : - DAYone: Our one-day leadership and mastermind session - November 4th - Lash Booth Collective: An evening business course where you learn how to grow your business - November 4th - Lash Lab: 4 lash trainers teach 4 lash seminars that will change your lash game - November 5th - Salon Owner Breakfast: On Saturday we want to hang out and encourage our salon owner family - November 5th TUSSANEE'S LASH RETENTION AND STYLING COURSE June 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6 Our classes are up for sale on our website: www.lashcastproductions.com Or go to our IG page and look for the link in the bio. If you can't make the class, we'll have a replay available.

Want to go to a lash conference or beauty trade show this year but your not sure what is the best choice for you? There are soooo many choices. In today's episode, we share some of our favorite conferences and trade shows and break down what you should expect from each one. Hope to see you at one or two this year (especially at LashCon!). ANNOUNCEMENTS:⁣⁣⁣ JOIN US AT IBS VEGAS ON JUNE 25, 2022! We are partnering with Shelby of Lash Boss Radio to host the LASH SOCIAL in Vegas during the IBS Vegas show! You don't want to miss the most amazing lash party of the summer! There will be food, drinks, giveaways, photos ops, music and an insane swag bag for the first 100 attendees. The party will be in the Sahara Blanca Penthouse...that's right...we are partying in a penthouse in Vegas! Here are the deets: DATE: JUNE 25, 2022 LOCATION: Blanca Penthouse at the Sahara Hotel ADDRESS: 2535 S Las Vegas Blvd, Las Vegas, NV 89109 TIME: 8pm-11pm COST: $49 FUN FACT: Lenny Kravitz designed the suite himself. NOTE: We will have a host at the Blanca Tower elevators where you will be checked in and allowed up if you are on the guest list. WE HAVE LIMITED SPACE! GET YOUR TICKET TODAY! IF YOU DON'T HAVE A TICKET, YOU CAN'T GET IN. CLICK HERE TO GET YOUR TICKETS: https://bit.ly/3vQdGDK LASHCON 2022 TICKETS ARE ON SALE! GO TO www.thelashconference.com to get your tickets to get your ticket. You don't want to miss this business-changing event so mark your calendars. I have some bad news...VIP Tickets sold out in less than 24 hours! But I also have some good news...we still have our Standard Business Tickets that are $697. Plus we have payment plans that will help you make sure you can spread out your payments over months (this is more affordable than most national lash trainings). This year we have 4 upgrades you can purchase after you buy your Standard Business : - DAYone: Our one-day leadership and mastermind session - November 4th - Lash Booth Collective: An evening business course where you learn how to grow your business - November 4th - Lash Lab: 4 lash trainers teach 4 lash seminars that will change your lash game - November 5th - Salon Owner Breakfast: On Saturday we want to hang out and encourage our salon owner family - November 5th TUSSANEE'S LASH RETENTION AND STYLING COURSE June 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6 Our classes are up for sale on our website: www.lashcastproductions.com Or go to our IG page and look for the link in the bio. If you can't make the class, we'll have a replay available.

We are all on our own lash journey. Each one of us is blazing our own unique trail. While we all do lashes, our path to success will look very different. In today's episode, we are honored to have Katie Allen of Beyoutiful Wandz on our show to share her unique lash journey. We discuss some of her struggles in growing a lash brand. Katie and her husband have worked together in her business and like most business partners I know, it's not always easy to do. There is a learning curve. Katie is also the type of person who just jumps and starts doing things...which can make life exciting but at the same time it can also cause a lot of stress. We loved chatting with Katie and I'm sure you'll enjoy learning from her experiences. Beyoutiful Wandz Website: https://www.beyoutifulwandz.com/ Lash Arstist Box Website: https://www.lashartistbox.com/ Help is On The Way Podcast: https://open.spotify.com/show/11V9mnyUM6SGJypHkazYKb ANNOUNCEMENTS:⁣⁣⁣ JOIN US AT IBS VEGAS ON JUNE 25, 2022! We are partnering with Shelby of Lash Boss Radio to host the LASH SOCIAL in Vegas during the IBS Vegas show! You don't want to miss the most amazing lash party of the summer! There will be food, drinks, giveaways, photos ops, music and an insane swag bag for the first 100 attendees. The party will be in the Sahara Blanca Penthouse...that's right...we are partying in a penthouse in Vegas! Here are the deets: DATE: JUNE 25, 2022 LOCATION: Blanca Penthouse at the Sahara Hotel ADDRESS: 2535 S Las Vegas Blvd, Las Vegas, NV 89109 TIME: 8pm-11pm COST: $49 FUN FACT: Lenny Kravitz designed the suite himself. NOTE: We will have a host at the Blanca Tower elevators where you will be checked in and allowed up if you are on the guest list. WE HAVE LIMITED SPACE! GET YOUR TICKET TODAY! IF YOU DON'T HAVE A TICKET, YOU CAN'T GET IN. CLICK HERE TO GET YOUR TICKETS: https://bit.ly/3vQdGDK LASHCON 2022 TICKETS ARE ON SALE! GO TO www.thelashconference.com to get your tickets to get your ticket. You don't want to miss this business-changing event so mark your calendars. I have some bad news...VIP Tickets sold out in less than 24 hours! But I also have some good news...we still have our Standard Business Tickets that are $697. Plus we have payment plans that will help you make sure you can spread out your payments over months (this is more affordable than most national lash trainings). This year we have 4 upgrades you can purchase after you buy your Standard Business : - DAYone: Our one-day leadership and mastermind session - November 4th - Lash Booth Collective: An evening business course where you learn how to grow your business - November 4th - Lash Lab: 4 lash trainers teach 4 lash seminars that will change your lash game - November 5th - Salon Owner Breakfast: On Saturday we want to hang out and encourage our salon owner family - November 5th TUSSANEE'S LASH RETENTION AND STYLING COURSE June 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6 Our classes are up for sale on our website: www.lashcastproductions.com Or go to our IG page and look for the link in the bio. If you can't make the class, we'll have a replay available.

Giving a client a refund sucks...right? If you have been in business for a while, I'm sure you've gotten a text or call from a client saying they want a refund. Something went wrong with the service or they claim "their lashes didn't last". Whatever the reason, having a client asking you for a refund can be upsetting. Do you have a game plan on how to handle clients who want a refund? How do you decide who should get a refund? Dealing with refunds is no fun but you should have a game plan...just having a "no refunds" rule in our humble opinion is not the best policy. There are times you need to refund your clients and in the long run, we feel it will help you grow your business. Losing some money every once in a while is the cost of doing business. After you listen to this episode please reach out to us via social media and let us know your thoughts. We'd love to hear your take. ANNOUNCEMENTS:⁣⁣⁣ JOIN US AT IBS VEGAS ON JUNE 25, 2022! We are partnering with Shelby of Lash Boss Radio to host the LASH SOCIAL in Vegas during the IBS Vegas show! You don't want to miss the most amazing lash party of the summer! There will be food, drinks, giveaways, photos ops, music and an insane swag bag for the first 100 attendees. The party will be in the Sahara Blanca Penthouse...that's right...we are partying in a penthouse in Vegas! Here are the deets: DATE: JUNE 25, 2022 LOCATION: Blanca Penthouse at the Sahara Hotel ADDRESS: 2535 S Las Vegas Blvd, Las Vegas, NV 89109 TIME: 8pm-11pm COST: $49 FUN FACT: Lenny Kravitz designed the suite himself. NOTE: We will have a host at the Blanca Tower elevators where you will be checked in and allowed up if you are on the guest list. WE HAVE LIMITED SPACE! GET YOUR TICKET TODAY! IF YOU DON'T HAVE A TICKET, YOU CAN'T GET IN. CLICK HERE TO GET YOUR TICKETS: https://bit.ly/3vQdGDK LASHCON 2022 TICKETS ARE ON SALE! GO TO www.thelashconference.com to get your tickets to get your ticket. You don't want to miss this business-changing event so mark your calendars. I have some bad news...VIP Tickets sold out in less than 24 hours! But I also have some good news...we still have our Standard Business Tickets that are $697. Plus we have payment plans that will help you make sure you can spread out your payments over months (this is more affordable than most national lash trainings). This year we have 4 upgrades you can purchase after you buy your Standard Business : - DAYone: Our one-day leadership and mastermind session - November 4th - Lash Booth Collective: An evening business course where you learn how to grow your business - November 4th - Lash Lab: 4 lash trainers teach 4 lash seminars that will change your lash game - November 5th - Salon Owner Breakfast: On Saturday we want to hang out and encourage our salon owner family - November 5th TUSSANEE'S LASH RETENTION AND STYLING COURSE June 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6 Our classes are up for sale on our website: www.lashcastproductions.com Or go to our IG page and look for the link in the bio. If you can't make the class, we'll have a replay available.

Do you ever feel lost in your business? I know I have at times had no idea of what I was supposed to do next. There have been many points in my business journey where I've come up to a business intersection and just come to a stop. Which way is best? What if I go down the wrong path? I could lose my business? Maybe I shouldn't do anything? Running a business is scary and running a business with no road map is even scarier. I've learned over the years that business and life, in general, go so much better when I look to guides for wisdom and direction. When I look at a "business road map" that shows me where I need to go with my business. In today's episode, Adam Chatterley, a beauty salon business coach, shares his Beauty Business Secrets road map with us. Now we don't have time to go into all the details in this road map but Adam does share a lot of great nuggets that you can implement into your business today. BTW...Adam has decided to give away his road map for free. All you need to do is go to this link to get your copy today: https://www.beautybusinesssecrets.co/bbs-blueprint/ This road map gives you an idea of the things you need to have figured out before you move to the next level in your business. We hope you'll find this tool to be very helpful in giving your business direction no matter where you are in your journey. ANNOUNCEMENTS:⁣⁣⁣ JOIN US AT IBS VEGAS ON JUNE 25, 2022! We are partnering with Shelby of Lash Boss Radio to host the LASH SOCIAL in Vegas during the IBS Vegas show! You don't want to miss the most amazing lash party of the summer! There will be food, drinks, giveaways, photos ops, music and an insane swag bag for the first 100 attendees. The party will be in the Sahara Blanca Penthouse...that's right...we are partying in a penthouse in Vegas! Here are the deets: DATE: JUNE 25, 2022 LOCATION: Blanca Penthouse at the Sahara Hotel ADDRESS: 2535 S Las Vegas Blvd, Las Vegas, NV 89109 TIME: 8pm-11pm COST: $49 FUN FACT: Lenny Kravitz designed the suite himself. NOTE: We will have a host at the Blanca Tower elevators where you will be checked in and allowed up if you are on the guest list. WE HAVE LIMITED SPACE! GET YOUR TICKET TODAY! IF YOU DON'T HAVE A TICKET, YOU CAN'T GET IN. CLICK HERE TO GET YOUR TICKETS: https://bit.ly/3vQdGDK LASHCON 2022 TICKETS ARE ON SALE! GO TO www.thelashconference.com to get your tickets to get your ticket. You don't want to miss this business-changing event so mark your calendars. I have some bad news...VIP Tickets sold out in less than 24 hours! But I also have some good news...we still have our Standard Business Tickets that are $697. Plus we have payment plans that will help you make sure you can spread out your payments over months (this is more affordable than most national lash trainings). This year we have 4 upgrades you can purchase after you buy your Standard Business : - DAYone: Our one-day leadership and mastermind session - November 4th - Lash Booth Collective: An evening business course where you learn how to grow your business - November 4th - Lash Lab: 4 lash trainers teach 4 lash seminars that will change your lash game - November 5th - Salon Owner Breakfast: On Saturday we want to hang out and encourage our salon owner family - November 5th TUSSANEE'S LASH RETENTION AND STYLING COURSE May 14-15 in New York / LINK: https://bit.ly/3fkHmzO June 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6 Our classes are up for sale on our website: www.lashcastproductions.com Or go to our IG page and look for the link in the bio. If you can't make the class, we'll have a replay available.

Instagram is both a blessing and a curse. For me, I've connected with people all over the world via Instagram...it's been an amazing tool to make new connections. At the same time, I've wasted hundreds of hours watching posts and content that really did nothing for me. In today's episode, we talk about Instagram and you need to make sure you have a plan when you log in to your account. Life's too short for us to spend 20% of life looking at how everyone else is living their life. We only have so much time and we need to make the most of it...and watching an hour or Reels a day most likely leaves you feeling empty inside. Hopefully, after today's episode, you'll be committed to having boundaries and making the time you do have on the app more productive. ANNOUNCEMENTS:⁣⁣⁣ LASHCON 2022 TICKETS TICKETS ARE ON SALE! GO TO www.thelashconference.com to get your tickets to get your ticket. You don't want to miss this business-changing event so mark your calendars. I have some bad news...VIP Tickets sold out in less than 24 hours! But I also have some good news...we still have our Standard Business Tickets that are $697. Plus we have payment plans that will help you make sure you can spread out your payments over months (this is more affordable than most national lash trainings). This year we have 4 upgrades you can purchase after you buy your Standard Business : - DAYone: Our one-day leadership and mastermind session - November 4th - Lash Booth Collective: An evening business course where you learn how to grow your business - November 4th - Lash Lab: 4 lash trainers teach 4 lash seminars that will change your lash game - November 5th - Salon Owner Breakfast: On Saturday we want to hang out and encourage our salon owner family - November 5th TUSSANEE'S LASH RETENTION AND STYLING COURSE May 14-15 in New York / LINK: https://bit.ly/3fkHmzO June 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6 Our classes are up for sale on our website: www.lashcastproductions.com Or go to our IG page and look for the link in the bio. If you can't make the class, we'll have a replay available.

We love salon owners! We say this all the time on our show that they are the unsung heroes of our industry. Lash artists look up to brand owners and trainers but rarely do I hear praise for salon owners. It's one of those odd things in our lash culture that I can't really explain. Today we are honored to have Mo Hamil from Lash Out on our show and we dig into what it's like to be a salon owner. While salon owners are often demonized by employees in this industry most solo lash artists say they too want to be a salon owner someday. We are excited to have Mo explain her journey and give you some insights into what it's like. Our hope is that your eyes are wide open before you hire that first team member. BTW...we mention in the podcast that Mo is still selling tickets to her event in Utah called Lash Bash...but we just found out it's sold out. She does not have any tickets left to sell. So sorry. That said, LashCast and Lash Boss Radio are combining forces at IBS Las Vegas on June 25th to host a party in a suite at the Sahara Hotel. We'd love to see you there and have limited tickets to sell. We'll post more details soon about this get together. GIVE AWAY ANNOUNCEMENT We are excited to announce that Locks Lash is giving away five online Lash Artistry Courses to our listeners. All you need to do to enter the drawing is click on the link below and register today. The drawing will be done in the middle of May so if you are listening to this episode before May 15, 2022, you need to enter today! CLICK HERE TO REGISTER: https://bit.ly/3K7mgCa Locks Lash website: https://www.lockslash.com.au/ Locks Lash Training: https://www.lockslash.com.au/collections/online-courses ANNOUNCEMENTS:⁣⁣⁣ LASHCON 2022 TICKETS TICKETS ARE ON SALE! GO TO www.thelashconference.com to get your tickets to get your ticket. You don't want to miss this business-changing event so mark your calendars. I have some bad news...VIP Tickets sold out in less than 24 hours! But I also have some good news...we still have our Standard Business Tickets that are $697. Plus we have payment plans that will help you make sure you can spread out your payments over months (this is more affordable than most national lash trainings). This year we have 4 upgrades you can purchase after you buy your Standard Business : - DAYone: Our one-day leadership and mastermind session - November 4th - Lash Booth Collective: An evening business course where you learn how to grow your business - November 4th - Lash Lab: 4 lash trainers teach 4 lash seminars that will change your lash game - November 5th - Salon Owner Breakfast: On Saturday we want to hang out and encourage our salon owner family - November 5th TUSSANEE'S LASH RETENTION AND STYLING COURSE May 14-15 in New York / LINK: https://bit.ly/3fkHmzO June 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6 Our classes are up for sale on our website: www.lashcastproductions.com Or go to our IG page and look for the link in the bio. If you can't make the class, we'll have a replay available.

Last week we talked about how nothing good in life comes easy...in fact, my great things come from great sacrifice. Our hope was to encourage you to hang in there and be patient. If you want it, you need to fight for it But what if you have fought for it for years and it's not working out...or worse it's beginning to cost too much (only you know what too much is)? In today's episode, we want to give you a counter-argument to last week and share that at times quitting is the best thing you can do. Just suffering till the end of time for something you want to happen isn't always the best move. We want you to be free to pursue what is best for you and your loved ones and sometimes that means putting down your dreams and quitting. Sometimes we need to take a step backward before we can make giant leaps forward. If you haven't heard last week's episode #204, please go back and listen to it...I feel these two episodes really give you a well-balanced approach when it comes to grinding versus quitting. GIVE AWAY ANNOUNCEMENT We are excited to announce that Locks Lash is giving away five online Lash Artistry Courses to our listeners. All you need to do to enter the drawing is click on the link below and register today. The drawing will be done in the middle of May so if you are listening to this episode before May 15, 2022, you need to enter today! CLICK HERE TO REGISTER: https://bit.ly/3K7mgCa Locks Lash website: https://www.lockslash.com.au/ Locks Lash Training: https://www.lockslash.com.au/collections/online-courses ANNOUNCEMENTS:⁣⁣⁣ LASHCON 2022 TICKETS TICKETS ARE ON SALE! GO TO www.thelashconference.com to get your tickets to get your ticket. You don't want to miss this business-changing event so mark your calendars. I have some bad news...VIP Tickets sold out in less than 24 hours! But I also have some good news...we still have our Standard Business Tickets that are $697. Plus we have payment plans that will help you make sure you can spread out your payments over months (this is more affordable than most national lash trainings). This year we have 4 upgrades you can purchase after you buy your Standard Business : - DAYone: Our one-day leadership and mastermind session - November 4th - Lash Booth Collective: An evening business course where you learn how to grow your business - November 4th - Lash Lab: 4 lash trainers teach 4 lash seminars that will change your lash game - November 5th - Salon Owner Breakfast: On Saturday we want to hang out and encourage our salon owner family - November 5th TUSSANEE'S LASH RETENTION AND STYLING COURSE May 14-15 in New York / LINK: https://bit.ly/3fkHmzO June 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6 Our classes are up for sale on our website: www.lashcastproductions.com Or go to our IG page and look for the link in the bio. If you can't make the class, we'll have a replay available.

There are many paths to success in our industry and one of those paths is growing a successful lash brand. Since the pandemic hit, I've seen more and more amazing lash artists decide to start their own lash brands. It's an interesting time for our industry. In today's episode, Derik Hayes, co-owner of Locks Lash, comes on our show to talk about his journey in building this amazing Australian brand. Three months ago we didn't even know they existed but we met their team while we visited Australia for the Sydney Lash Conference. We were so impressed with their company that we had to have Derik come on our show and share insights on what it's been like growing a lash brand. We hope you'll be encouraged and inspired by Derik's story and will be more motivated than ever in your lash journey no matter what path you are on (lash brand or no lash brand in the works). GIVE AWAY ANNOUNCEMENT We are excited to announce that Locks Lash is giving away five online Lash Artistry Courses to our listeners. All you need to do to enter the drawing is click on the link below and register today. The drawing will be done in the middle of May so if you are listening to this episode before May 15, 2022, you need to enter today! CLICK HERE TO REGISTER: https://bit.ly/3K7mgCa Locks Lash website: https://www.lockslash.com.au/ Locks Lash Training: https://www.lockslash.com.au/collections/online-courses ANNOUNCEMENTS:⁣⁣⁣ LASHCON 2022 TICKETS TICKETS ARE ON SALE! GO TO www.thelashconference.com to get your tickets to get your ticket. You don't want to miss this business-changing event so mark your calendars. I have some bad news...VIP Tickets sold out in less than 24 hours! But I also have some good news...we still have our Standard Business Tickets that are $697. Plus we have payment plans that will help you make sure you can spread out your payments over months (this is more affordable than most national lash trainings). This year we have 4 upgrades you can purchase after you buy your Standard Business : - DAYone: Our one-day leadership and mastermind session - November 4th - Lash Booth Collective: An evening business course where you learn how to grow your business - November 4th - Lash Lab: 4 lash trainers teach 4 lash seminars that will change your lash game - November 5th - Salon Owner Breakfast: On Saturday we want to hang out and encourage our salon owner family - November 5th TUSSANEE'S LASH RETENTION AND STYLING COURSE May 14-15 in New York / LINK: https://bit.ly/3fkHmzO June 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6 Our classes are up for sale on our website: www.lashcastproductions.com Or go to our IG page and look for the link in the bio. If you can't make the class, we'll have a replay available.

How's it going with building your business? Is it still a side hustle? Are you where you want to be? Is it costing more or taking more time than expected? We feel your pain. Everything we've done has always cost more and took more time than we wished. Nothing has been easy. This episode is dedicated to all your lash artists out there hustling to grow their business...we see you and know it's not easy. At some point, we all want to quit. We all want to move on and find an easier way...but the truth is history never remembers the quitters. Only those who persevere and grind it out are the ones who make it to the top. If you want to launch a training, start a product line, or invent a new product or service...it's going to cost you. It never comes cheap and we want to encourage you to hang in there not quit! In today's episode, we share how we approach business and share with you a little of what it cost us to get our podcast and our live event LASHCON off the ground. We hope you'll be encouraged to stay in the fight and keep pressing on for your dreams. It might cost you a lot in the process but getting to where you want to go can be an amazing experience as long as you have the right mindset. ANNOUNCEMENTS:⁣⁣⁣ LASHCON 2022 TICKETS TICKETS ARE ON SALE! GO TO www.thelashconference.com to get your tickets to get your ticket. You don't want to miss this business-changing event so mark your calendars. I have some bad news...VIP Tickets sold out in less than 24 hours! But I also have some good news...we still have our Standard Business Tickets that are $697. Plus we have payment plans that will help you make sure you can spread out your payments over months (this is more affordable than most national lash trainings). This year we have 4 upgrades you can purchase after you buy your Standard Business : - DAYone: Our one-day leadership and mastermind session - November 4th - Lash Booth Collective: An evening business course where you learn how to grow your business - November 4th - Lash Lab: 4 lash trainers teach 4 lash seminars that will change your lash game - November 5th - Salon Owner Breakfast: On Saturday we want to hang out and encourage our salon owner family - November 5th TUSSANEE'S LASH RETENTION AND STYLING COURSE May 14-15 in New York / LINK: https://bit.ly/3fkHmzO June 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6 Our classes are up for sale on our website: www.lashcastproductions.com Or go to our IG page and look for the link in the bio. If you can't make the class, we'll have a replay available. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣ Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣ ⁣⁣ Go here to sign up: https://bit.ly/3eG7RPT ⁣⁣⁣ IG: ⁣⁣⁣ @lashcast @thelashconference.con⁣⁣⁣ Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣ ⁣⁣ Contact Paul Luebbers: paul@lashcastpodcast.com

We have been holding onto this episode for over a month as our guest Dina Streltsova lives in Ukraine, and we wanted to make sure she was okay before we aired this episode. For a while we could not reach her (for obvious reasons). Fortunately, we heard from her last week and she is safe. She asked us to please post this episode and move forward as we originally planned. While Dina's life has been turned upside down, she still wanted to support her team and get this episode out where she shares a little about who Stacy Lash is and also takes time to share some tips. Dina is an amazing woman who is resilient and strong...and we are so thankful that we get to introduce you to Dina and Stacy Lash. Stacy Lash has a discount code for you: 20LASHCON20. If you use this code at check out on their website you'll save 20%. This is a great time for you to try out their products and see if you enjoy them. While Stacy Lash is based out of California, some of their team still works in Ukraine so if you buy products from Stacy Lash you are supporting Ukraine. STACY LASH DISCOUNT CODE: 20LASHCON20 SAVE 20% off all products. Website: https://stacylash.com/ IG: @stacylashstore ANNOUNCEMENTS:⁣⁣⁣ LASHCON 2022 TICKETS TICKETS ARE ON SALE! GO TO www.thelashconference.com to get your tickets to get your ticket. You don't want to miss this business-changing event so mark your calendars. I have some bad news...VIP Tickets sold out in less than 24 hours! But I also have some good news...we still have our Standard Business Tickets that are $697. Plus we have payment plans that will help you make sure you can spread out your payments over months (this is more affordable than most national lash trainings). This year we have 4 upgrades you can purchase after you buy your Standard Business : - DAYone: Our one-day leadership and mastermind session - November 4th - Lash Booth Collective: An evening business course where you learn how to grow your business - November 4th - Lash Lab: 4 lash trainers teach 4 lash seminars that will change your lash game - November 5th - Salon Owner Breakfast: On Saturday we want to hang out and encourage our salon owner family - November 5th TUSSANEE'S LASH RETENTION AND STYLING COURSE May 14-15 in New York / LINK: https://bit.ly/3fkHmzO June 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6 Our classes are up for sale on our website: www.lashcastproductions.com Or go to our IG page and look for the link in the bio. If you can't make the class, we'll have a replay available. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣ Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣ ⁣⁣ Go here to sign up: https://bit.ly/3eG7RPT ⁣⁣⁣ IG: ⁣⁣⁣ @lashcast @thelashconference.con⁣⁣⁣ Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣ ⁣⁣ Contact Paul Luebbers: paul@lashcastpodcast.com

What are your feelings about Instagram? Do you love it? Hate it? Both? For us, Instagram is a blessing and a curse. We love it because it connects us with our friends and it's been a great way to meet new people and even get inspired...on the other side having to create content can just be missable and watching others' content can make me feel like I'm a failure. In today's episode, we want to encourage you to stop allowing Instagram to be your master. You can have a great life and amazing business and barely even use your Instagram. Instagram is not the key to your business being successful and it definitely not the key to happiness. It's just a tool and you can choose to use it or not. It's your call. Our hope is when this episode is over you'll be encouraged and free to use Instagram in the way that best suits your life. ANNOUNCEMENTS:⁣⁣⁣ LASHCON 2022 TICKETS TICKETS ARE ON SALE! GO TO www.thelashconference.com to get your tickets to get your ticket. You don't want to miss this business-changing event so mark your calendars. I have some bad news...VIP Tickets sold out in less than 24 hours! But I also have some good news...we still have our Standard Business Tickets that are $697. Plus we have payment plans that will help you make sure you can spread out your payments over months (this is more affordable than most national lash trainings). This year we have 4 upgrades you can purchase after you buy your Standard Business : - DAYone: Our one-day leadership and mastermind session - November 4th - Lash Booth Collective: An evening business course where you learn how to grow your business - November 4th - Lash Lab: 4 lash trainers teach 4 lash seminars that will change your lash game - November 5th - Salon Owner Breakfast: On Saturday we want to hang out and encourage our salon owner family - November 5th TUSSANEE'S LASH RETENTION AND STYLING COURSE May 14-15 in New York / LINK: https://bit.ly/3fkHmzO June 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6 Our classes are up for sale on our website: www.lashcastproductions.com Or go to our IG page and look for the link in the bio. If you can't make the class, we'll have a replay available. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣ Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣ ⁣⁣ Go here to sign up: https://bit.ly/3eG7RPT ⁣⁣⁣ IG: ⁣⁣⁣ @lashcast @thelashconference.con⁣⁣⁣ Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣ ⁣⁣ Contact Paul Luebbers: paul@lashcastpodcast.com

Today we get to talk all things trademarks. If you have been following us for a while, then you've probably heard how we lost the name to our conference, LashCon, a couple of years ago when we first started because we waited too late to file our trademark. It was a painful loss and we now have a name that you can't trademark because it's so "generic". lol Today we have Reonna Green, the Founder and CEO of She Trademarks and a seasoned trial attorney with deep ties to the beauty industry, on our show to talk all things trademarking. Reonna knows her stuff and she shares some great info that I know you'll find very helpful. BTW...if you like what you hear today, you need to sign up for our DAYone Add-on class at the LASHCONference this November. Reonna will be holding a trademark workshop where she'll take you through the whole process. DAYone is one day before the con on November 4th. If you already bought your ticket to LashCon you can still go back and buy the DAYone add-on. Spots are limited so don't delay. ANNOUNCEMENTS:⁣⁣⁣ LASHCON 2022 TICKETS TICKETS ARE ON SALE! GO TO www.thelashconference.com to get your tickets to get your ticket. You don't want to miss this business-changing event so mark your calendars. I have some bad news...VIP Tickets sold out in less than 24 hours! But I also have some good news...we still have our Standard Business Tickets that are $697. Plus we have payment plans that will help you make sure you can spread out your payments over months (this is more affordable than most national lash trainings). This year we have 4 upgrades you can purchase after you buy your Standard Business : - DAYone: Our one day leadership and mastermind session - November 4th - Lash Booth Collective: An evening business course where you learn how to grow your business - November 4th - Lash Lab: 4 lash trainers with teach 4 lash seminars that will change your lash game - November 5th - Salon Owner Breakfast: On Saturday we want to hang out and encourage our salon owner family - November 5th TUSSANEE'S LASH RETENTION AND STYLING COURSE May 14-15 in New York / LINK: https://bit.ly/3fkHmzO June 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6 Our classes are up for sale on our website: www.lashcastproductions.com Or go to our IG page and look for the link in the bio. If you can't make the class, we'll have a replay available. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣ Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣ ⁣⁣ Go here to sign up: https://bit.ly/3eG7RPT ⁣⁣⁣ IG: ⁣⁣⁣ @lashcast @thelashconference.con⁣⁣⁣ Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣ ⁣⁣ Contact Paul Luebbers: paul@lashcastpodcast.com

How do you dispense glue at your station? Do you use a glue ring? A jade stone...some tape? We get asked all sorts of questions so today Tussanee is going to answer some questions we recently were asked. What do we think of glue rings? Does perfume affect lash retention? Can oil in a diffuser affect retention? We love it when you send us questions! We hope you enjoy mostly Tussanee's thoughts on these questions but please send us more via our DM @lashcast and maybe we'll feature you sometime in the future. ANNOUNCEMENTS:⁣⁣⁣ LASHCON 2022 TICKETS GO ON SALE TODAY GO TO www.thelashconference.com to get your tickets today. You don't want to miss this business-changing event so mark your calendars. Business tickets are $697 and VIP tickets are $997, and we have payment plans that will help you make sure you can spread out your payments over months (this is more affordable than most national lash trainings). This year we have 4 upgrades you can purchase after you buy your Business or VIP ticket: - DAYone: Our one day leadership and mastermind session - November 4th - Lash Booth Collective: An evening business course where you learn how to grow your business - November 4th - Lash Lab: 4 lash trainers with teach 4 lash seminars that will change your lash game - November 5th - Salon Owner Breakfast: On Saturday we want to hang out and encourage our salon owner family - November 5th TUSSANEE'S LASH RETENTION AND STYLING COURSE April 9-10 in Austin, Texas / LINK: https://bit.ly/2RQxwNL May 14-15 in New York / LINK: https://bit.ly/3fkHmzO June 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6 Our classes are up for sale on our website: www.lashcastproductions.com Or go to our IG page and look for the link in the bio. If you can't make the class, we'll have a replay available. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣ Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣ ⁣⁣ Go here to sign up: https://bit.ly/3eG7RPT ⁣⁣⁣ IG: ⁣⁣⁣ @lashcast @thelashconference.con⁣⁣⁣ Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣ ⁣⁣ Contact Paul Luebbers: paul@lashcastpodcast.com

Have you ever entered a lash competition? If you haven't why haven't you? Some artists I know just feel it's too much work to apply...others think they're not good enough...while others feel that no one knows them and that only the popular lash artists win these competitions...and others just don't want to spend the money as finances are tight. Does this sound like you? If so I have some wonderful news for you...Untamed Artistry is launching today, April 1, 2022, a new kind of lash competition that is super easy to enter, is free, and is extremely fair. In today's episode, we have Chery and AnneMarie from Untamed Artisty come to our show to talk about the Untamed Awards that start today. They break down the categories and give you some compelling reasons why you need to enter this free lash competition. We want to encourage you to enter over this weekend once you are done with this podcast. It's not super time-consuming but you need to do it this weekend as the deadline for entries is April 4th. You can go the Untamed's website to get more details: https://untamedartistry.us/pages/the-untamed-awards ANNOUNCEMENTS:⁣⁣⁣ LASHCON TICKETS GO ON SALE ON APRIL 5 Tickets sales go up on April 5th, and we expect our VIP tickets to go fast. You don't want to miss this business-changing event so mark your calendars. Business tickets are $697 and VIP tickets are $997, and we have payment plans that will help you make sure you can spread out your payments over months (this is more affordable than most national lash trainings). This year we have 4 upgrades you can purchase after you buy your Business or VIP ticket: - DAYone: Our one day leadership and mastermind session - November 4th - Lash Booth Collective: An evening business course where you learn how to grow your business - November 4th - Lash Lab: 4 lash trainers with teach 4 lash seminars that will change your lash game - November 5th - Salon Owner Breakfast: On Saturday we want to hang out and encourage our salon owner family - November 5th TUSSANEE'S LASH RETENTION AND STYLING COURSE April 9-10 in Austin, Texas / LINK: https://bit.ly/2RQxwNL May 14-15 in New York / LINK: https://bit.ly/3fkHmzO June 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6 Our classes are up for sale on our website: www.lashcastproductions.com Or go to our IG page and look for the link in the bio. If you can't make the class, we'll have a replay available. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣ Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣ ⁣⁣ Go here to sign up: https://bit.ly/3eG7RPT ⁣⁣⁣ IG: ⁣⁣⁣ @lashcastpodcast⁣⁣⁣ @thelashconference.con⁣⁣⁣ Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣ ⁣⁣ Contact Paul Luebbers: paul@lashcastpodcast.com

Today we unpack all things LashCon 2022! Need some inspiration? Looking for some business help? Wish you were part of a lash community? If you are looking for any of these things...or all of them, The LASHCONference is here to inspire, help and connect you! The LASHCONference is the largest gathering of lash artists in the world (almost 500 came last year) and we are back this November 5-7, 2022 in Pasadena, Ca to help you grow your business and get plugged into our amazing lash community. You don't want to go another year feeling uninspired, lost and disconnected. We've been there...we know and understand the difficulties of staying motivated, not understanding our business and feeling cut off from the lash community. This con was built just for you so you can grow your business, feel more confident in yourself and feel loved by your lash family. Tickets sales go up on April 5th, and we expect our VIP tickets to go fast. You don't want to miss this business-changing event so mark your calendars. Business tickets are $697 and VIP tickets are $997, and we have payment plans that will help you make sure you can spread out your payments over months (this is more affordable than most national lash trainings). This year we have 4 upgrades you can purchase after you buy your Business or VIP ticket: - DAYone: Our one day leadership and mastermind session - November 4th - Lash Booth Collective: An evening business course where you learn how to grow your business - November 4th - Lash Lab: 4 lash trainers with teach 4 lash seminars that will change your lash game - November 5th - Salon Owner Breakfast: On Saturday we want to hang out and encourage our salon owner family - November 5th We expect ticket sales to go fast so do not wait...go to the LASHCONference website: www.thelashconference.com on Tuesday, April 5th, and lockdown your tickets right away! In today's episode, you'll know everything you need to know about the LASHCONference. Hope to see you in November! ANNOUNCEMENTS:⁣⁣⁣ LASHCON TICKETS GO ON SALE ON APRIL 5 Mark your calendar and show up on April 5 at www.thelashconference.com and get your tickets right away. We are pretty certain the VIP tickets will sell out quickly this year so don't delay. TUSSANEE'S LASH RETENTION AND STYLING COURSE April 9-10 in Austin, Texas / LINK: https://bit.ly/2RQxwNL May 14-15 in New York / LINK: https://bit.ly/3fkHmzO June 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6 Our classes are up for sale on our website: www.lashcastproductions.com Or go to our IG page and look for the link in the bio. If you can't make the class, we'll have a replay available. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣ Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣ ⁣⁣ Go here to sign up: https://bit.ly/3eG7RPT ⁣⁣⁣ IG: ⁣⁣⁣ @lashcastpodcast⁣⁣⁣ @thelashconference.con⁣⁣⁣ Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣ ⁣⁣ Contact Paul Luebbers: paul@lashcastpodcast.com

How's your salon software working for you? Ok...pretty good...good enough? Can your software grow with you as you hire a team? Ah...maybe not so good now? For most solo lash artists, software companies like Vagaro and Square are fine to start with...but once you start to think about hiring a team you need a more powerful salon software system. In today's episode, Joe DiFalco of Phorest Salon Software comes on our show to talk about technology you need to think about using in your business, and why Phorest could be a great fit for you once you start to add staff to your business. There are a lot of software choices out there for you to think about so hopefully you'll find this episode as a good introduction to the Phorest Salon Software system and you'll give it some thought. BTW...we have an offer from Phorest for you. They want to give you a free demo and 10% off a year subscription with them. If you have a team or are looking to hire soon, you need to check out Phorest and see if they are a good fit for you. Here is the link to set up your free demo: https://bit.ly/3Il9qzo Members of the Lashcast community who sign up to Phorest before April 30, 2022, will receive 10% off their Phorest subscription for 12 months. Go check out today and see if Phorest is a good fit for you. ANNOUNCEMENTS:⁣⁣⁣ LASHCON TICKETS GO ON SALE APRIL 5 Mark your calendar and show up on April 5 at www.thelashconference.com and get your tickets right away. We are pretty certain the VIP tickets will sell out quickly this year so don't delay. TUSSANEE'S LASH RETENTION AND STYLING COURSE April 9-10 in Austin, Texas / LINK: https://bit.ly/2RQxwNL May 14-15 in New York / LINK: https://bit.ly/3fkHmzO June 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6 Our classes are up for sale on our website: www.lashcastproductions.com Or go to our IG page and look for the link in the bio. If you can't make the class, we'll have a replay available. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣ Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣ ⁣⁣ Go here to sign up: https://bit.ly/3eG7RPT ⁣⁣⁣ IG: ⁣⁣⁣ @lashcastpodcast⁣⁣⁣ @thelashconference.con⁣⁣⁣ Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣ ⁣⁣ Contact Paul Luebbers: paul@lashcastpodcast.com

You are losing business if you have a complex pricing menu for your services. Bold statement I know. Here is why it's not just a bold statement but true. When clients are looking for a business, they want things to be clear and simple...they don't want to have to ask a ton of questions or feel stupid because there are too many choices. That's just human nature. We want things easy. We want things handed to us on a plate. When a new client goes to your website and sees 15 different price points for lash appointments (volume, classic, hybrid, mega-volume, Russian volume, fill from an outside salon...etc), it just discourages them and makes them search for a company where they don't need a degree in lashing to figure what they want. If you want to make your company more attractive to new customers, then you need to simplify your lash menu. In today's episode, Paul and Tussanee discuss this issue with the hopes that when you are done listening you might go back to that beautiful but very complex lash menu and scare it down so new customers can better understand it. ANNOUNCEMENTS:⁣⁣⁣ TUSSANEE'S LASH RETENTION AND STYLING COURSE April 9-10 in Austin, Texas / LINK: https://bit.ly/2RQxwNL May 14-15 in New York / LINK: https://bit.ly/3fkHmzO June 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6 Our classes are up for sale on our website: www.lashcastproductions.com Or go to our IG page and look for the link in the bio. If you can't make the class, we'll have a replay available. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣ Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣ ⁣⁣ Go here to sign up: https://bit.ly/3eG7RPT ⁣⁣⁣ IG: ⁣⁣⁣ @lashcastpodcast⁣⁣⁣ @thelashconference.con⁣⁣⁣ Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣ ⁣⁣ Contact Paul Luebbers: paul@lashcastpodcast.com

How fast are you at lashing? Can you do a new set in an hour...and most importantly, can you be that fast without lowering the quality of your work? Most people I know can't do a new set in an hour let alone a volume fill...but Jill Kendal, the owner of LashBomb, has a proven system that gets her to apply a quality lash set in an hour. Jill has been in our industry for over a decade now and still loves to lash. Over the years she has developed a way that allows her to do lashes quickly without giving up quality. In today's episode, Jill gives us a peek into her lash course Time Tamer and shares some tips on how you can improve your lash speed. BTW...we have a discount code for you so you can save 20% off LashBomb trainings and products. If you are ready for a new training that will improve how you lash while cutting down your lash times, then you want to use the discount code to save you 20%. When you go to their website use the code: LASHCAST at checkout and save 20% on most products and trainings (excluding glasses, kits, Glamcor lights, Lash Anachrist products, and items already on sale). Go to their website and save 20% today: https://lashbomb.com/ ANNOUNCEMENTS:⁣⁣⁣ TUSSANEE'S LASH RETENTION AND STYLING COURSE April 9-10 in Austin, Texas / LINK: https://bit.ly/2RQxwNL May 14-15 in New York / LINK: https://bit.ly/3fkHmzO June 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6 Our classes are up for sale on our website: www.lashcastproductions.com Or go to our IG page and look for the link in the bio. If you can't make the class, we'll have a replay available. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣ Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣ ⁣⁣ Go here to sign up: https://bit.ly/3eG7RPT ⁣⁣⁣ IG: ⁣⁣⁣ @lashcastpodcast⁣⁣⁣ @thelashconference.con⁣⁣⁣ Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣ ⁣⁣ Contact Paul Luebbers: paul@lashcastpodcast.com

In today's episode, we deal with three lash myths that we disagree with. 1) Lash artists need to place extensions 1 to 2mm off the lash 2) Never ever swipe excess lash glue on the eye pad. 3) Do not take a client who is on her period. Tussanee breaks down why these three ideas are myths and why you need to rethink these ideas. We know what we are saying goes against what some other companies or trainers might teach...but we want to encourage you texst these myths and think for yourself. We are pretty certain you'll find that these myths don't really hold much water. ANNOUNCEMENTS:⁣⁣⁣ TUSSANEE'S LASH RETENTION AND STYLING COURSE April 9-10 in Austin, Texas / LINK: https://bit.ly/2RQxwNL May 14-15 in New York / LINK: https://bit.ly/3fkHmzO June 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6 Our classes are up for sale on our website: www.lashcastproductions.com Or go to our IG page and look for the link in the bio. If you can't make the class, we'll have a replay available. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣ Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣ ⁣⁣ Go here to sign up: https://bit.ly/3eG7RPT ⁣⁣⁣ IG: ⁣⁣⁣ @lashcastpodcast⁣⁣⁣ @thelashconference.con⁣⁣⁣ Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣ ⁣⁣ Contact Paul Luebbers: paul@lashcastpodcast.com