Ep 33: How To Stop Unnecessary Negotiations
Buyers Are Hunting For Reasons To Lower Your Price. Here is How to Stop Them...
The cold hard truth about selling your house is if you give buyers reasons to negotiate your price down they'll exploit them to the max.
If you were a buyer what would you do?
There are 3 leading ways buyers are going to try to negotiate your price down and rob you of your equity. Fail to recognize this and you'll be a their mercy
Possibly giving away $10,000's of your equity for no reasons other than your lac k of preparation or bad advice from an uninformed agent.
So here we go:
REASON #1: You are trying to sell your house the way you live in it. Let's face it very few people live in their house the way a model home looks. But this is not an excuse for not taking the necessary steps to turn it into a product they'll not just like but fall in love with.
If you house smells of chicken wings because you just got done with the fryer, your closets are not organized, dusts piles up in the corners, baseboards have skid marks, walls need touch up and your yard is not maintained properly, those are all reasons why buyers offer less than your asking price.
This is their first attempt at negotiating your price.
REASON#2: You have not done the necessary repairs to make sure everything works properly. Over time, things like appliances, door handles and switches wear off. That is normal.
But if by the time buyers visit your house they notice, and they will, the leaky faucet, the sliding door that's loosing its seal, the cracked grout or the jiggly outlet it will all show up on the inspection report.
Once the inspector catches all those items and report them tot he buyer they'll want you to repair them at your expense meaning you'll pay for them anyway or they'll ask you for a credit against the purchase price. That credit is usually twice the amount it will cost them to make the repair themselves.
Deferred maintenance is the 2nd reason they'll use to strip you of your money.
REASON #3: Time is the enemy. If your price your house so high that it'll sit on the market for months at a time until you decode to make a price reduction buyers will leverage it.
First, they'll think "What's wrong with this house. It's been on the market for 3 months and they'll look for problems.
Second, in the event they decide to make an offer they'll think "The seller must be tired of waiting. Let's offer 10% less and see if he'll take it."
This is how you find yourself with only one lowball offer to chose from. That means you are at their mercy. Refuse it and they'll walk away moving you back to the starting line. Accept it and you'll sale your house but you won't be excited about it.
I DON'T WANT THIS TO HAPPEN TO YOU... EVER!
This is why I have created the "Signature Approach To Sell Homes." Once your house hits the market I leave nothing up to chance and put you in the driver's seat.
So it you are dead set on using a 1% sloppy agent there is nothing I can do for you (Sadly.) But if you understand the value of preparation, smart marketing and experience then let's meet. Go too www.thesignatureapproach.com/application now.
PS: If you have not seen all 4 videos covering the ins and outs of the "Signature Approach To Sell Homes" you can view them here now: www.thesignatureaproach.com
PPS: I have 3 Pre-Listing appraisals coupons to give away (A $300 value.)
With this coupon in hand you can have your house appraised before it goes on the market and use this appraisal report to demonstrate the value of your house to any buyers.
But I only have 3 and I am giving them out first come, first serve basis. So go apply now to be one of the lucky 3:www.thesignatureapproach.com/application