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Landscape Marketing Secrets

98 Episodes

28 minutes | May 29, 2023
EP259:The Secret to Navigating Gen Z Employees
Laura talks to her 27 year old maintenance manager about what employees in their 20s are looking for and how to learn to communicate with each other.
26 minutes | May 22, 2023
EP258:The Secret to Keeping Employees
Laura her husband and co-business owner, Matt, talk about the many things they have learned on how to hire and keep the right employees.
27 minutes | May 15, 2023
EP257:The Secret to Having a Customer Service Manager
Laura talks to her customer service manager, Sandy, about what her position entails.
15 minutes | May 8, 2023
EP256:The Secret to Getting More Work
Laura talks about how her company is handling getting less big leads this year.
26 minutes | May 1, 2023
EP255:The Secret to Accountability
Laura talks to Tara Stohler about accountability in different aspects of life.
21 minutes | Apr 24, 2023
EP254:The Secret to Owning Two Businesses
Laura talks to Navy Builder Greg Falvo on how he handles being in the Naval Reserves and running an outdoor living company at the same time.
22 minutes | Apr 17, 2023
EP253:The Secret to Using Artifical Intelligence
Laura talks to Million Dollar Landscaper's Scott Molchan on how to use Artifical Intelligence (AI) and ChatGPT for your marketing-- and how NOT to use it.
35 minutes | Apr 10, 2023
EP252:The Secret of Getting Business in a Small Town
Laura talks to Donnie Beck about how to market his company in the resort community in which he lives.
27 minutes | Apr 3, 2023
EP251:The Secret to Adding Water Features to Your Landcaping Business
Laura talks to landscaper/pond builder Brian Hoagland about how he got started in ponds and why he likes to offer both services to his clients.
22 minutes | Mar 27, 2023
EP250:The Secret to Being a Certified Aquascape Contractor Part 2
Laura continues her conversation with Aquascape's Mike Hammer about the Certified Aquascape Contractor program and some program concerns.
28 minutes | Mar 20, 2023
EP249:The Secret to Being a Certified Aquascape Contractor Part 1
Laura talks to Aquascape's Mike Hammer about the Certified Aquascape Contractor program
21 minutes | Mar 13, 2023
EP248:The Secret to Networking for Leads and Sales
Laura talks about ways to network with referral sources for recurring leads and work.
8 minutes | Mar 6, 2023
EP247:The Secret to Your Biggest Competition
Laura talks about your biggest competition. The answer may surprise you!
10 minutes | Feb 20, 2023
EP245:The Secret to Why You Need Systems
Laura talks about the reasons we all need systems
24 minutes | Feb 13, 2023
EP244:The Secret to Finding a Manager
Laura talks to AquaReale's Maintenance Manager about how he found us and how we worked together to create a position for him.
13 minutes | Feb 6, 2023
EP243:The Secret to a Marketing Budget
Laura talks about why you need a marketing budget, how much you should spend and what items should be included.
34 minutes | Jan 30, 2023
EP242:The Secret to Making Videos for Lead Generation
Laura talks to social media manager John Hawley about how to take the best videos for leads, not just views.
12 minutes | Jan 23, 2023
EP241:The Secret to Dealing with Being Overwhelmed
Laura talks about being overwhelmed and what you can do to help yourself
33 minutes | Jan 16, 2023
EP240:The Secret to Display Ponds - with Eric Triplett
Laura talks to Eric Triplett about the value of display features
24 minutes | Jan 9, 2023
EP239:The Secret to Our Word(s) of the Year
Laura and Matt talk about their goals and words of the year and how to create small goals for success.
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