18 minutes | Feb 28, 2020

Pete Ganbarg

From the very beginning, Pete Ganbarg loved music. He listened to everything he could get his hands on. He pored over copies of Billboard Magazine, starting at age 13. And he learned about the process of curation through DJ gigs. If people danced to his selection, that was a hit. Meanwhile, “if people gave me the finger and walked out of the room, that means it wasn't a hit.” Talk about getting the crash course. Now, with the self-imposed label of “professional listener” and the official title of President of A&R at Atlantic Records, Ganbarg uses a “genre agnostic” approach to both finding new artists and creatively supporting the ones on the Atlantic roster. This is the story of Pete Ganbarg.
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