34 minutes | Nov 10th 2020

From The Dining Room To David Jones: How The Daily Edited Became A Multi-Million Dollar Company

Today’s Lady Startup story is a common one.

A story of becoming bored with your day job, dreaming of doing something different… and then making it happen.

Alyce Tran is the co-founder of The Daily Edited. They make really cute personalised leather and lifestyle accessories that you’ve probably seen on Instagram. 

They’re a hugely successful brand these days, worth over 30 million dollars, with celebrity purchasers like Kylie Jenner and Hailey Baldwin.

You might recognise their products - but what you probably don’t know is that TDE started in Alyce’s house, at her kitchen table. And for a year, her life was kind of crazy.

So how did she make the jump from dream to side hustle to multi-million dollar business?


Check out The Daily Edited here - https://www.thedailyedited.com/

And on Instagram here - https://www.instagram.com/thedailyedited/?hl=en.

Join the waitlist for the Lady Startup Rocket Plan here… https://www.ladystartup.com/pages/rocket-plan-waitlist.

Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/

Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/

Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/

Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/

Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au


Host: Mia Freedman, co-founder of Mamamia and founder of Lady Startup

Guest: Alyce Tran

Producer: Leah Porges

See omnystudio.com/listener for privacy information.

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