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KPI: The Podcast
23 minutes | Jan 16, 2018
Episode 1: Lead Generation Should be Intentional
Leads are the lifeblood of any organization. If you still have a website without an intentional lead generation strategy you are falling behind your competitors at a rapid pace. Somebody that has an interest in what you have to offer, a product, a service, but they're also researching other sites. If you don't give them a reason to hand over their contact information, they're not going to do it. But one of your competitors is. So that's why it's important to be intentional about your ask. A real-life example is when I met my wife. A couple days after we met I asked her to dinner. At that point in the funnel, I was willing to spend 40-50 dollars. In digital marketing terms, that was my offer. She accepted it. She gave me her phone number, She went from the top of the funnel to the middle of the funnel.
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