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A literal coffee run this morning - a quick one Creating a course?? Here’s a couple of hot tips xx There’s a ton of questions I’ve had over the years from people about HOW to create online courses. They may have already had a ton of success in the land of working 1:1 with people and now they’re wanting to leverage what they’re doing and what they know…. Or they be just starting out. Either way, I’ve been running coaching programs and courses now for 12+ years (I know!) and there’s a few ways that I’ve tested that work: 1) Pre-create your course and then sell it – evergreen or live with Q&A’s mixed in, etc. 2) Sell it then create it LIVE and then retire it 3) Sell it then create it LIVE and then sell it cheaper as an evergreen/self paced program These have been probably the three main things I’ve tested over the years. When I was first starting out I liked the idea of pre-creating it. That provided me with a sense of certainty and that I knew what I was selling! It was legit… almost like having the physical product in my hand. However, the first one that I did like this, I only pre-created the first two modules. Then, I waited for people to have signed up before creating more. I was always at least one week in advance of where my clients were. It worked well for me. It also meant I didn’t spend months pre-creating something when I wasn’t even sure that it would sell!!! I’ve run other programs where I have run them in ‘rounds’, whereby I’d create the program / deliver the program live and then it would get ‘archived’ so to speak. These were high end programs that I was delivering and I didn’t really want to be releasing what I was teaching to anyone else once that ‘round’ of the program was done. I wanted to deliver them LIVE every time. I also found results were better and people actually went and consumed the training when it was delivered live versus sitting there always available. Thirdly, I still do this with some of my programs today – for my lower end programs. I deliver them live, then they get put into my membership portal and I can if I choose to, release them as self-paced study programs. The best advice I can give you, from experience personally and seeing that of clients, is to start where you want to start… but I wouldn’t go creating everything in advance before selling it. For the full low down on it, jump in the replay of a short (for me!) coffee run from today. Have a great day and I’ll see you soon, Nicola x

Simplify. Simplify. Simplify!!! This morning I was struck with a lightning bolt to the brain about how we ( including myself) tend to overcomplicate things. We know, as experts, that there are many steps to what we need to do in order to achieve an outcome and a transformation for our clients, right? But… if we go ‘out to market’ with a zillion steps, trying to share everything with them, it can get very overwhelming for our audiences’. I picked up a book this morning that I haven’t read yet, and had a quick flick through it… the things I saw in there was SO obvious… and also very much simplified. I was in a bit of shock, actually. Super, super simplified. This was the catalyst for me, today, to remind YOU (and me) to make things as simple as we can for people….. and I set out a challenge to you. The challenge is to follow these four steps for the next 2 weeks: 1 - Simplify and chose one area 2 - map out perhaps 6 things that you can talk about only on that one area 3 - Story - think about what ones to tell 4 - What would you do if this was your whole focus for the next 2 weeks? Now, go do that! Remember to keep me in the loop with how you go with it Nic x PS. I have a couple of FREE resources to help you with this: - Free Book: Into The Spotlight : Step up your online visibility, become a rockstar in your industry and make your business thrive! Grab your paperback copy FREE here: https://nicolamoras.com.au/into-the-spotlight-book/ - Free Copywriting Matrix - designed to make your content creation oh so much easier! https://learn.nicolamoras.com.au/copywritingmatrix

The Coffee Run LIVE Ep621 Quick reminder this morning for you to find a way to do the things that you love to do :) In a crazy ole world there seems to be some feelings of hope, optimism and a touch of excitement with the thinking and planning for next year - both for myself and for my clients - which is kind of exciting!! And god knows we need it after the past couple of years!! If we take a look at the last 2 years, many business & practice owners have been in survival mode. Quite literally. Just taking each day as it comes, step by step and I think we’ve been trying hard to not put too many plans in place because the best laid plans over the past 2 years have been often thwarted. With this new energy that seems to be around, it’s nice to look at the next 12-14 months and start to get a little - albeit tentatively - excited. I wanted to take some time today to remind you that RIGHT NOW is a great time for you to start to put some plans in place for you to do the things that you love to do. Be it events, workshops, online courses, coaching, taking more time out and actively practicing more balance in your day to day life. It’s important that you put plans in place. The four things I suggest you do (I go into more in detail in the vid) are: - What feels right? What do you WANT? - What’s in alignment? - What’s OUT of alignment? - Take action every day!! Hope this helps and of course, you CAN do this :) You’ve got this!!! Have a kickass day and I’ll see you tomorrow Nic PS. We have VISIBLE | LIVE happening this month.. my 2 day online visibility event guaranteed to have your content mapped out, planned and sorted for the next 12-18 months! Are you in? Find out more here: https://join.nicolamoras.com.au/visible-live

The Coffee Run 619 I hear it every day from people that they're busy. They're flat out. And they simply feel like they don't have TIME to be able create all the content that they want to create... One of the smartest and most time effective things you can do is to REPURPOSE your content. This morning, I showed you an example of what I am doing with "Into The Spotlight" and how simple it is to pull sentences and paragraphs out of writing you've already done... and turn those into posts, quick tips, etc... or even create a micro-bite audio series for your fans, followers and even your clients. Enjoy the replay 🙂 Remember also to grab your FREE copy of Into The Spotlight here: https://nicolamoras.com.au/into-the-spotlight-book/

Quick TCR before I eat my own arm - I'm starving Remember to not neglect your old stuff! Found a TREASURE TROVE of goodness this morning!!! So.... if you're anything at all like me, I am EXCELLENT at jotting down ideas, outlines and thoughts for content, for free things, for training ideas, for book ideas and even for programs... but I'll often not do anything with them. Not really sure why.. I think it's because I tend to forget about them. There's a lot. This morning I was going to grab some envelopes out of my cupboard so I can post copies of Into The Spotlight around the country (and the world) and REDISCOVERED a TON of things that I have been sitting on. These reinspired me. They reminded me that I have so much sitting here that the world hasn't even seen yet! (What the heck!?!? I know. it's nuts). Enjoy the replay and REMEMBER to go and have a look through some of your old stuff. I KNOW there's money to be made in it... and I know there's gold in there. Meanwhile, if you want to grab your FREE PRINTED COPY of Into The Spotlight (just pay postage) grab it here: https://nicolamoras.com.au/into-the-spotlight-book/ Mailing daily :) Not sure how long I'll keep it going for xx Nic

The Coffee Run Ep 617 This morning we talked about what a trigger for change is and how your audience is motivated in one of two ways. No matter what, we all have motivators - be it to achieve a goal or to move away from something we don’t like. Are you showing this in YOUR marketing? You've got to have something in your content marketing that clearly talks into this. Have a kickass day and I'll see you tomorrow!

The Coffee Run Ep616 Resourceful strategies for coping!! In the world, at the moment there is A LOT going on. There are a lot of changes that, quite frankly, we don't have a whole lot of control over. From our ability to perhaps do things the way we'd ultimately love to do them, to travel, to connecting and even to the way that we might LIKE to show up every day... There's a lot to navigate.. and for some of us (me included) it can feel like I have NO CONTROL over freaking anything... and there have been times where I might feel like I have no control and therefore I spin.... which leads to overwhelm which leads to inaction which can lead to me then falling in a heap. Yes. I am not immune to it! This is rare, but it can happen. This morning I thought I would walk you through some RESOURCEFUL coping strategies. (Things that are not necessarily resourceful are things like lashing out, hiding, sabotaging yourself, etc). Hope this helps! Nic x

LIVE from my bedroom The perfect place for Dreamgineering This morning we were joined by my two daughters towards the end of today's livestream!!! We all had a bit of a giggle about that! Meanwhile... what I was sharing with you today is the way that you can Dreamgineer what it you ACTUALLY want. It can be super hard to plan and then take action on things when you don't FEEL like they're aligned with where you're and waht you're wanting to create. I remember the very first time I did this exercise of writing was to do this (and I encourage you to do this too. Regularly, in fact) 1) What does your IDEAL DAY look like? What kind of work are you doing and how? Leisure time? Social time? Fun time? 2) What does your IDEAL WEEK look like? How many days are you working? What else are you doing? Are you studying? Cross skilling or upskilling? Leisure time? Social time? Fun time? Put as much detail in here as you can. THEN write a 'story' pretending that it's 12 months in the future.. and everything has worked out exactly like this. THEN write out your Next Required Actions and what you're going to focus on for the next 9-10 weeks till the end of the year. You can then plan what you might do in Q1 ... And then plan waht you might do in Q2. That way your plans are aligned with your dreams and you're CONSCIOUSLY creating (manifesting) the kind of life and business you want And... this stuff comes true!!! Literally today on the live you met my two daughters! I wrote about one of my ideal days a few years ago, being, that my kids would be home, Dom would be working from home and there's laughter through the whole house. (No. I didn't manifest lockdowns for us, but I did manifest this kind of lifestyle!!). The only difference is that we're not by the beach!!! #manifestationdelay!!! Get onto this. It's important work. Spend a few hours doing it and really get into that space of consciously creating the life and business that you desire.

Unless you’ve been living under a rock, you’ll likely be aware that one of the best ways to build relationships online is to help people BEFORE they pay you!!!! I’m not talking about helping them 1:1 or in a long-term-unpaid relationship - o hells no!!!! - but more helping them to get results by learning from you BEFORE buying from you. you might like to call this the ‘Results In Advance’ strategy. The way that I look at this, is that there are three main steps to making this work for you AND for them. For you, it’s about leveraging your knowledge and your reach. (This then fuels your impact, by the way!!). You need to first of all work out what your audience feels like they want, need … or what is the presenting problem that they have that they need help with. You need to know their symptoms first of all. Next, you want to triage them. You need to identify their symptoms and let them know that they can access help from you - for free - before paying you any money whatsoever. Let them know that they’re not alone. Let them know that there is a way that they can move beyond where they are right now. That they can access help and support for free by way of downloading/accessing this free thing that you have put together. Next, you’ve got to actually solve it for them! Help them get a result. Provide to them 3-5-7-9 steps (Hint: Don’t make it too big otherwise people can end up in the land of overwhelm and won’t do anything with what you’ve given them). Naturally, there will be some people who will be enamoured with you. Who will be leaping out of their seats and through their screens to try and work with you. Others might take a bit more time to feel that level of safety and comfort and trust with you…. So it’s important that you continue adding value through your marketing and through your content consistently. As always, catch the full replay where I talk about all of this - and more… of course! Get out there. 
Go help some people. And most of all remember: The World Is Ready For Your Brand of Awesome!

Join us for The Coffee Run Ep613 Most people when they think about niche end up thinking one of these three things: 1. I don’t want to cut out 75% of the population. I can help everyone. 2. My people are male/female 25-70 cause I can help most people. I don’t want to ‘niche down’. 3. I’ve done this before and it never really helps me. The downside to these three almost-automatic-responses is that they leave you wanting. They leave you struggling with your marketing and with your content. It is NOT a quick 5-minute job, either! Sorry not sorry. So here’s the thing. If you know you need to do more ‘stuff’ on social…. if you know you need to leverage it… if you know that you need to be more visible…. You cannot (and should not) half ass this. When you do this properly, I’d encourage you to take at least a three hour block of time to work through this stuff. It’s SUPER important. Another topic we touched on this morning, was The Heroes Journey. (Search it up and take a look at the graphic demonstration of what I was talking about). It will definitely help you when it comes to doing some of this work. Catch the full replay where I talk about all of this - and more… of course! Get out there. Go help some people. And most of all remember: The World Is Ready For Your Brand of Awesome!

Happy Monday!!! Yes. We’re a bit early Let’s do it anyway!!! Welcome to The Coffee Run The Coffee Run 612 - Accountant conversations this morning!! I had a meeting this morning with my accountant about last financial year (we run from 1 July - 30th of June here in Aus) and he asked me when looking at the numbers “Are you happy with your numbers from last year?” … to which I laughed!!!!! An important question you need to answer for yourself is: What are your measures of success? Your measures of success will be different to mine. Which are likely to be different to someone else you know.. not because one is better or worse than the other.. but because we all have different values. When we think about our hierarchy of values (which change, by the way)… it’s important to think about how we are demonstrating those through what we put out there. Are ALL of our values important to communicate? Your values ripple through everything you put out there! They help people to see ‘behind the curtain’ We talked about why is THAT important? Enjoy today’s The Coffee Run replay and remember: 
The World Is Ready For Your Brand of Awesome. PS: FINAL NOTICE and FINAL day to join “Save Your Ass : Build Your Email List” You remember the Facebook-armageddon that happened last Monday? It was a wake up call to all of us that we need to have a back up plan when it comes to communicating with our audience members who we are connected with on social media. I’ve pulled out all stops and put together a program RIGHT NOW!: #SaveYourAss(TM) : Build Your Email List Module One was delivered this morning, with a further 4 (plus instruction vids) due to roll out all week. Learn more and join here: https://join.nicolamoras.com.au/sya The 5 days training will be: * Working out how to position yourself online * Building your ideal audience * Creating something to give away in order to build your email list * Building your funnel so you can grow your email list (including tech training) * Nurturing your audience through your email list

Welcome to the end of day 1 HOTSEAT This afternoon I wanted to share with you the importance of CYOB/CYA (Cover Your Own Butt or Cover Your Ass!!! Whichever feels good for you!) in your business. We talked through the importance of having a PROCESS (I know, it's not super exciting) for your sales process, the importance of having a refund policy and the importance of having an onboarding process. It's crucial that you can communicate this simply and easily if ever questioned about it, too! Again: CYOB!!! * Clearly articulate to people what they're going to get * How they're going to get it * What the reasonable outcome they'll have as a result of it. WINNING!! Also, at the end of every client session I run and or event I run, I always ask "What's the best most awesomest thing about our session/our day?" Today was no different! Every single person said (in various ways) that it was about having the TIME AND THE SPACE to work on what needed to be worked on. When are you going to carve out the time to work ON your business, ON your marketing, ON your messaging, ON your content, ON your programs or ON your intellectual property? Book it in RIGHT NOW!!! Remember: The World Is Ready For YOUR Brand of Awesome. Catch up on the full run down on the replay of today’s episode! Remember, The World Is Ready For Your Brand of Awesome, Nic

Far too often we get caught up in our heads around ‘what am I going to talk about today’ and all of that guff. Cue: Imposter syndrome. “Other people are talking about this stuff too, who am I to do this?”

The Coffee Run Ep609 - I'm back! And man what a time it has been!!! This morning on The Coffee Run we were talking about the outages that happened in the early hours here in Aus... we talked a bit about the jab mandates and how this has left a lot of people feeling like they're in a bit of a bind with HOW to move forward with their businesses.... and I've had a LOT of people saying to me that they are realising that they HAVE to do something more - differently - in order to really have the impact they want Let’s catch up!!! We also talked about my latest program "#SAVEYOURASS: Build Your Email List" that is starting with Prework landing this afternoon and 5 comprehensive video trainings (including worksheets, instruction videos, etc) running from Monday next week.

The Coffee Run Ep607 In a world where we have a zillion things to do and a zillion things competing for our attention… it can be easy to let go of creating the things that you need to create in order to build and grow your visibility… particularly when I tell you that you need have at least 10 pieces of content going up on your pages daily! (please don’t vomit!!). However, I don’t want you sitting at your computer all day every day either, just doing this! You have kids to hang out with, clients to help…. other things to do that do not necessarily involve you being on social media all day every day. So here’s a hack for you: Create ONE piece of content and then repurpose it. Then, Focus on using what you’ve got at least 10 different ways. Welcome to CONTENT SPINNING!!!!! I ran through 10+ ways for you to use one core piece of content in the space of about half an hour!!! Enjoy the replay… And if you want to download a tool to remind you, then you can grab it below. No option necessary. Mainly because I haven’t set up the tech yet ;) hahahah!!!! Download your content spinner here: https://www.dropbox.com/s/hnygoaw3z9s00sd/ContentSpinner-download.pdf?dl=0

The Coffee Run Ep606 - Your point of difference is YOU! One of the good things about you, is YOU!!!! I think, far too often, when we’re thinking about marketing ourselves we get caught up in ‘how am I going to make myself be seen as being different compared to everyone else”. IT’s very very common. Yes, what you know is important… and sharing that with the world. But how many different ways can bread cutting knife experts explain the point of difference with their method of cutting bread?!!?? Celebrity Chefs are a great example of this. They all have their own style and flair with what they do, and they might have different tweaks… But Nigella is popular because it’s her. Gordon Ramsay is popular because of his personality. YOU are the most important point of difference there is! Make sure you own it! We have the 4 week: IMPLEMENT LIKE A BOSS Challenge open for rego’s. Every week day we get clear with your plan for the day. Make sure you know what you’re working towards.. and then you get to the end of the day having achieved that! I’ve had tons of clients go through this and without exception, every single of them tells they get MORE DONE. They have more clarity. They’re more motivated….. and they actually have more time off!!!! 💥 Find out more and register here: https://join.nicolamoras.com.au/implement-like-a-boss

The Coffee Run Ep605 - Pricing your programs Online programs and trainings have been around for a LONG time…but for some it’s a brand new frontier for some. Perhaps you’ve been doing what you do in person, 1:1 or even in groups and events….. yet, what we know, with the latest lockdowns, cancellations and instability when it comes to doing things in the same ways you’ve been doing them…. the online options are looking better and better every day! The thing is though, is that many feel daunted. Should you do a 1 day online event. A week-long event. Shift to individual sessions online. Run a full program. An annual thing. What about zoom fatigue…is it a thing? What about running things on FB… even that seems unstable at the moment. Most resolve to do something online and in fact, welcome the thought of it. There are SO many platforms that make life easier to them these days…. And so you outline a course. Or an online event. You nut out the topics, the detail, the modules, the duration, the slides or the imagery. You work on the infrastructure, the key learnings, the outcomes. You work on who you want in there. You work on IT ALL. Ask me how I know this!!! Go on ;) Ok. I’ll tell you (you knew I would!!). THIS WAS ME. In 2010 I had notebook after notebook of online courses, books, ideas, immersions, workshops and events (in person and online) that I wanted to run. AND THEN…. when it came to promoting it, I hit what felt like a huge wall. It wasn’t that I wasn’t confident about running them. I was. It wasn’t that I was procrastinating… I didn’t feel like I was. It wasn’t that I didn’t believe there’d be people out there who would buy. I believed it. I had NO IDEA how to price them. I mean, a book. Easy peasy. somewhere between $1 and $30 you’re in the ballpark. But an ONLINE COURSE or an online event. Should I price it the same as an in person? (But my costs are less, so surely I ‘should’ pass those on?). Early bird? �Payment plan? Installments? HOW???? Price expensive? Offer 1:1’s as part of it to increase the perceived value. Ugh. It was a mine field of doubt and uncertainty back then. And, for those o you who I’ve spoken to … it’s still a topic fraught with doubt and uncertainty! We don’t want to appear greedy but we want to ‘charge what we’re worth’…. but how do you determine WHAT that is? How do we quantify it? Because we are WORTH A LIMITLESS AMOUNT OF FINANCIAL ABUNDANCE!!!! Limit.Less. No limits. So where do you start? 1. Ask yourself how much you WANT to charge. And then charge it :) hahah! That simple. 2. What feels ALIGNED for you to charge? Sometimes it can be $47, sometimes $5000 and sometimes more and sometimes less. You can charge whatever you want. 3. Do you BELIEVE, wholeheartedly that the value is in there at the price you want to set? If not, increase the value. If it is, WOOT! There you go. That’s your price to start at. 4. This is going to sound weird… but do some muscle testing on the pricing. (you can google how to do it. It’s simple and all you need is your body!!!!). 5. Don’t worry about what anyone else in your industry is charging. They will have done the above steps for them, and that’s their price. Not yours. Hope this helps! I shall see you tomorrow and of course, if you have questions let me know! Otherwise, get yourself out there, have fun doing it…. and Remember: The World Is Ready For Your Brand of Awesome!!!! Nic x We have the 4 week: IMPLEMENT LIKE A BOSS Challenge open for rego’s. Every week day we get clear with your plan for the day. Make sure you know what you’re working towards.. and then you get to the end of the day having achieved that! I’ve had tons of clients go through this and without exception every single of them tells they get MORE DONE. They have more clarity. They’re more motivated….. and they actually have more time off!!!! 💥 Find out more and register here: https://join.nicolamoras.com.au/implement-like-a-boss

Yes! SURPRISE!!! I’m going LIVE early today! Welcome to : The Coffee Run Ep604 - 3 things you forgot about your ideal client 1. They are human! 2. They have thoughts, feelings!! 3. They are not random people on the internet.. they are like you and I!!!! And thus, when people are feeling like they don’t have what they want yet, they tend to operate in a few different ways. They can either be actively looking and asking for help. They might be killing time (which as we know is generally procrastinating) and stumble across you. They might be stalking you (aka getting to know you!) through your content. HONESTLY though, how many times do YOU stumble across something on SM and you think “how did they know what was going on in my head?” or … “WOW! They nailed that. That’s exactly what I needed to hear today”…. but then…. you may not comment on what you’ve seen. I personally do this all the time. It doesn’t mean I don’t want what they’re talking about. It doesn’t mean I haven’t engaged with them (cause I did it in my head). It doesn’t mean ANYTHING other than it resonated with me…. and maybe my automatic ‘refresh trigger finger’ did the ‘refresh feed’ thing and BAM, the post I was reading was gone…. Don’t take it personally if people don’t necessarily VISIBLY interact with you. It doesn’t mean they’re not engaging in their heads! Your job is to continue putting out value. Continue putting out content. �Be the person that is always showing up. Always being seen. Always sharing and adding value. (Make sure you’re adding Calls to Action in your ‘stuff’ as well, of course, so people know that they can actually buy from you!!!!) On that note, we have the 4 week: IMPLEMENT LIKE A BOSS Challenge open for rego’s. Every week day we get clear with your plan for the day. Make sure you know what you’re working towards.. and then you get to the end of the day having achieved that! I’ve had tons of clients go through this and without exception every single of them tells they get MORE DONE. They have more clarity. They’re more motivated….. and they actually have more time off!!!! 💥 Find out more and register here: https://join.nicolamoras.com.au/implement-like-a-boss

Welcome to The Coffee Run Ep603 - 5 Steps to Hot Coal Client Manifestation Most people get stuck when it comes to creating content.... They wander around, thinking and thinking about what they're going to talk about. Worrying about it. Overthinking it. That then tends to have a knock on effect to their confidence... worrying how their peers are going to view the. Wondering what their audience is going to think. This leads to procrastination and inevitably another day going by without 'fresh content' showing up on your page.. and in the feeds of your ideal audience. So how do you fix this? There are 5 steps to making this easier for you... so you CAN (and will) create content that is helpful, impactful and ultimately gets your audience doing something with what you're sharing ! Here are the 5 steps : 1. Demographics 2. worried about? Problems? stress over? Struggling? 3. Goals, dreams or desires? 4. What do they feel like they need? 5. What do they actually need? Now that you have these five steps under your belt, it’s time for you to NOW start creating content that helps them, inspires them, problem solves for them and helps them to get what they want! Make sure you ask any questions if they’re rattling around your brain! I’d love to answer them for you. Meanwhile, if you’d LOVE to kickstart your day in the most kickass way possible, make sure you join up for The 4 week Implement Like A Boss. You’ll LOVE it! 6am every morning, you’ll be crystal clear on exactly what you’re going to do that day, how you’re going to do it. Then you’ll get to the end of the day feeling a strong sense of ACHIEVEMENT. There’s not much better for those of us who identify as high achievers and high performers!!! Check it out here: https://join.nicolamoras.com.au/implement-like-a-boss

What do YOU do to recharge? I have to admit something to you today. I have been feeling creatively challenged. Lacking inspiration. Feeling, well, kind of flat. Funky. Not really super happy…. - covid - national tour made virtual - not sure about skating So I allowed myself a pity party. And this is how MY pity part went: - renovated - drafted a new course!! - BUT I still followed routines - Studied - Gave myself permission to ride this wave of whatever it is. The thing is, you can always find your way back…. but most often it’s when you stop putting on so much pressure to keep pressing forward, forward, forward. Sometimes you need to just tread water and remember that treading water doesn’t mean going backwards. It just means you’re taking a rest for a moment! VISIBLE LIVE was amazing! It reminded me of how much I freaking LOVE it! It reminded me how important it is for people to SEE and witness their own brilliance… but that often doesn’t happen until it’s down there in black and white!!!! So here’s the thing you need to do in order to get YOU out there – to feel like you’re ‘on message’. To feel like you CAN do this. To feel confident and certain in what you’re producing: - Get clear - Know WHO you want to help - remember they’re multi faceted - immerse yourself in getting to know that person intimately - then start working out what you can do to help that person - then put your stuff out there!!!