2 minutes | Dec 9th 2019

What’s Surprised John Lee Dumas the Most About Fire Nation Over the Past Year? | Keynote Clarity for Thought Leaders with Jon Cook Flash Briefing

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We're continuing our episodes series featuring questions I got a chance to ask John Lee Dumas of EO Fire… Jon Cook: When I think about Fire Nation, it's evolved so much. I've been a part of the Fire Nation for the past three years now and continue to see how different parts of your audience, and your message, has evolved over the last three years. What's something that's surprised you about Fire Nation just in the past year? John Lee Dumas: I'd say what's surprised me most about Fire Nation in the past year is their just quick adoption into what I call the micro-niche. Back in 2013, '14, '15, it was all about being broad and vague. Trying to capture as big of an audience as possible. Entrepreneurs On Fire worked because it worked back in that timeframe, but if you launched Entrepreneurs On Fire with an unknown name in 2019, it doesn't work because it's one of a million shows. But it worked back in 2012 because it was unique, it was different, and it was rare. There just wasn't that much in the way of competition.  The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”
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