How Is John Lee Dumas and Entrepreneurs On Fire Using Voice Content? | Keynote Clarity for Thought Leaders with Jon Cook Flash Briefing
We're continuing our episodes series featuring questions I got a chance to ask John Lee Dumas of EO Fire…
When we think about how our message continues to evolve, think about these smart home devices: Google Home, and Echo, Echo Dot, Echo Show, and even the technology of Alexa. How are you leveraging that technology and those smart devices to continue to share your message beyond podcasts?
John Lee Dumas:
I think this is the world of voice right now. The reason why voice is winning at such a high level is because it gives you back time. You can now go running and listen to an audio book. You can now be driving your car and listening to a podcast. You can be folding laundry and consuming great audio content, so you're getting time back. Before when those were like dead times, like listening to some song on the radio or just whistling Dixie to yourself as your folding laundry. Now, you can actually be using that time in a beneficial way. I mean like I literally used to hate to dry dishes, but now, I'm almost like, "I don't really care because I'm just going to be like" ... I might as well be doing something while I'm listening to a podcast. It's just another way to consume great content, so it's giving you your time back.
Like when I walk into my bathroom every single morning to brush my teeth I say, "Alexa, what’s in the news?" and she starts playing my news. Like, "What's the weather?" A Gary Vaynerchuk clip. Another podcast. This and that. Boom, boom, boom. Now I'm doing my things in the morning and I'm consuming this content automatically. Then I'm just like, "Alexa, order me more toothpaste," and boom- she orders me more toothpaste. That's giving me back time, something that I don't have to go to my computer, or open Amazon, or go to Amazon, and click “Order,” and buy. I don't have to do it, so it gives you back time.
I also have The Daily Refresh, which is my Alexa flash briefing, so I mean I've bought into this whole thing of creating short-form content that people can consume on a daily basis. Make it part of your daily routine, so in under three minutes, if you subscribe to The Daily Refresh you get a quote to inspire the minds, gratitude to warm the soul, and guided breathing to energize the body. Boom, two minutes and 45 seconds later it's over and you're off to do your day. So that's a great way, in my opinion, and what I've been seeing, that's really been working in the voice world.
The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”