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Welcome to our monthly feature, Social Bootcamp With Gogo Bethke! In this episode, Gogo discusses how to use hashtags to build a community who follows you and who may eventually need your services as a real estate agent. Gogo also describes how to to position hashtags and the importance of using your brand as its own hashtag. Gogo emphasizes how crucial it is to stay consistent with hashtags. Next, Gogo gives instructions on how to search for hashtags that you may want to use in your posts. Last, Gogo talks about hashtagging on Facebook vs Instagram. If you’d prefer to watch this interview, click here to view on YouTube! Gogo Bethke can be reached at gogosrealestate@gmail.com and at her Instagram account. Purchase Gogo’s Bootcamp by clicking here – Keeping It Real Podcast listeners get a discount!

In this episode Adam Sheets from The Sheets Team with Re/Max discusses how he started his journey in real estate. Adam describes how he gets about 97% of his business from Facebook describes his strategy in Facebook to better leverage social media without spending money. Next, Adam talks about what agents should include in their Facebook page and on every post and how to use Facebook Messenger as an outreach tool. Last, Adam tells how he got into coaching other agents about social media strategies. If you’d prefer to watch this interview, click here to view on YouTube! Adam Sheets can be reached at (239) 839-6974.

Welcome to the June episode of Learn With A Lender with Joel Schaub of Guaranteed Rate! In this episode, DJ and Joel discuss an article from MortgageNewsDaily which explains how lower-income renters can likely benefit from home ownership. Joel also talks about the importance of educating clients and giving back to your community and how this impacts branding. Joel discusses the importance of developing trust through learning sessions to help your clients understand every step of the process. Joel also suggests that agents find a mentor, find out what they’re doing in order to be that successful and pick their brain for best practices. If you’d prefer to watch this interview, click here to view on YouTube! Joel can be reached at joel@rate.com and 773.654.2049.

Avery Carl from The Short Term Shop talks about how she got into real estate and describes how she and her husband started investing in real estate and built up their portfolio. Avery also discusses how she finds properties to invest. Next, Avery discusses the current situation in the real estate market and the difference of managing short-term and long-term rentals. Avery gives tips on what an agent should do first when starting a short-term rentals business. Last, Avery talks about her book titled “Short-Term Rental, Long-Term Wealth” which will be published in September and her coming podcast. To buy Avery’s book “Short-Term Rental, Long-Term Wealth”, click here! If you’d prefer to watch this interview, click here to view on YouTube! Avery Carl can be reached at 800.898.1498.

Welcome to another episode of Coaching Moments With Ryan D’Aprile from D’Aprile Properties! Ryan talks about the different phases of a real estate’s agent’s business trying to figure out where agents spend most of their time, and how to optimize that time. Ryan discusses the importance of time tracking and scheduling. Next, Ryan reveals how to categorize your prospecting for different channels. Ryan also talks about the difference between lead sourcing and marketing. Last, Ryan gives tips on how agents should organize their day. If you’d prefer to watch this interview, click here to view on YouTube! Ryan D’Aprile can be reached at 312.590.6416 and ryan@daprileproperties.com.

In this episode Dan Schepleng talks about his personal journey to his advertising and branding agency, Kapowza. Dan shares best practices that individual realtors can learn from his experience working with Northrop Realty. Dan also discusses the role of humor in content creation and how agents can adjust marketing strategies to be more compelling. Next, Dan advises how to discover your brand and build marketing around that vision. Last, Dan talks about the importance of having a council to help you make creative decisions. If you’d prefer to watch this interview, click here to view on YouTube! Dan Schepleng can be reached at dan@kapowza.co

In our May episode of Monday Market Minute, Carrie McCormick from @Properties discusses current trends in the market that you can use in your business. Carrie also talks about the creative ways buyers are using to stand out and she provide tips on how to present them to the other side. Carrie also shares tips on how she uses bullet-point cover letters to send to summarize the contract. Last, DJ shares his late-Mother’s Day tip. If you’d prefer to watch this interview, click here to view on YouTube! Carrie can be reached at carrie@atproperties.com or by phone at 312.961.4612. Please follow Carrie on Instagram by clicking here.

In this episode Maggie Ives, a luxury real estate professional, talks about the beginning of her journey in real estate and how she transitioned into luxury properties. Maggie reveals the activities and disciplines to deepen relationships with clients. She describes her custom listing plans for properties and how she considers all details before going live. Last, Maggie talks about the books she loves and recommends for every agent to read. If you’d prefer to watch this interview, click here to view on YouTube! Maggie Ives can be reached at 239.910.2581.

Amy Kong, the AREAA National President and Founder of Trust Real Estate Team explains what agents should know about AAPI real estate professionals and the current climate they’re experiencing. Next Amy talks extensively about AREAA community, networking, education and activities. She also discusses the rise in Asian hate crimes, house discrimination and other obstacles her community is facing. Last, Amy talks about the steps AREAA recommends a realtor should take in case they witness a case of discrimination. If you’d prefer to watch this interview, click here to view on YouTube! Amy Kong can be reached at amy@trustreca.com and (650) 740-9928.

Welcome to our monthly feature, Close-ing Time – in partnership with TheClose.com. In this episode, Chris Linsell from TheClose.com discusses how to make time for yourself and how to notify your clients when you’re away. Chris also spends time discussing what happens ‘when’ the market turns and what it means for properties selling at high prices today. Chris shares tips on how agents can add additional streams of possible income. Last, Chris mentions why agents may want to advise clients to sell now and rent for the next few years. If you’d prefer to watch this interview, click here to view on YouTube! Chris Linsell can be reached at chris@theclose.com.

In this episode Scott Fisher, the founder and CEO of SentriLock, discusses how an engineer ended up in the real estate technology business. Scott talks about the importance of security and how his company is focused on safety and compliance. Next, Scott gives a description of SentriKey, their newest product, and why it’s a natural evolution for agents. Scott also talks about how SentriLock handles data collection and why that should matter to real estate professionals. To learn more about SentriKey, click here!

In this episode Khoi Le from Hunter Chase Realty talks about the struggles he faced in the beginning of his life in US and how it helped him shape his future. Khoi emphasizes how important it is to understand people and how psychology is the foundation to your success. Next, Khoi discusses the importance of planning ahead and visualizing your perfect world to use as a guide. Last, Khoi talks how realtors can get support whatever communities they identify themselves with and what they can do to give back. If you’d prefer to watch this interview, click here to view on YouTube! Khoi Le can be reached at (505) 918-9893.

Welcome to another episode of Coaching Moments With Ryan D’Aprile from D’Aprile Properties! Ryan D’Aprile presents Erin Stojakovic from MidWest Lending, a sister company of D’Aprile Properties, to focus on how there are similarities between success strategies of real estate agents and loan officers. Ryan and Erin talk about incubation in lead generation and explain how to move leads into customers. Erin discusses why loan officers should attend open houses. Last, Erin and Ryan discuss the managing the emotions of buyers and sellers and also the value of being charitable. If you’d prefer to watch this interview, click here to view on YouTube! Ryan D’Aprile can be reached at 312.590.6416 and ryan@daprileproperties.com.

In our April episode of Monday Market Minute, Carrie McCormick from @Properties discusses what’s it like to be a buyer in this market. Carrie goes on to describe that there isn’t a huge difference any longer between the demand for properties in urban versus suburban areas. Carrie also gives tips for agents who are working with buyers on how to educate their clients on what to expect from this market. Last, DJ provides his quick marketing tips of the week. If you’d prefer to watch this interview, click here to view on YouTube! Carrie can be reached at carrie@atproperties.com or by phone at 312.961.4612. Please follow Carrie on Instagram by clicking here.

Welcome to the April episode of Learn With A Lender with Joel Schaub of Guaranteed Rate! In this episode, Joel talks about choosing a closing day that is other than Friday and how agents and clients will benefit from this practice. He also speaks about likeability, and why this is one of the most important qualities to develop. Joel gives advice on how to educate your clients on the timing of transitioning from renting to buying. Last, Joel provides a rate update. If you’d prefer to watch this interview, click here to view on YouTube! Joel can be reached at joel@rate.com and 773.654.2049.

In this episode Kris Reid the founder of Ardor SEO talks about the importance of backlinks and lead magnets and how to use them to benefit your real estate website. Kris provides tips on how to rank higher in Google using high quality content. Next, Kris talks about Ardor SEO and what services they provide for the real estate professionals. Last, Kris talks about the Real Estate Masters Summit and gives a presentation of the speakers and what’s going to be presented there in 7 days. To subscribe for the Real Estate Masters Summit, click here. If you’d prefer to watch this interview, click here to view on YouTube! Kris Reid can be reached at +1 323-457-4087 and info@ardorseo.com.

Welcome to our monthly feature, Close-ing Time – in partnership with TheClose.com. In this episode, Chris Linsell from TheClose.com discusses what should buyer agents do right now to navigate through these challenging times. Chris emphasizes how important it is to educate your buyers for the situation in the market at the moment. Chris also talks about the challenges of the high velocity markets like now and how appraisals cannot keep up. Last, Chris gives tips on what buyers can negotiate with the sellers apart from the price. If you’d prefer to watch this interview, click here to view on YouTube! Chris Linsell can be reached at chris@theclose.com.

In this episode Gus Munoz Castro, a former engineer, shares how he started his real estate career. Next, Gus describes what ISA is and goes on to explain how he started his business and the insane demand there is in the market for his services. Last, Gus talks about social media and gives tips on how to be effective on these platforms. If you’d prefer to watch this interview, click here to view on YouTube! For more information on PowerISA you can contact them through sales@powerisa.com or 425-286-8851.

Welcome to the March episode of Learn With A Lender with Joel Schaub of Guaranteed Rate! In this episode Joel discusses why giving back to the community is one of the most important things you can do and how this helps you in building your brand and business. Next, Joel talks about the importance of partnerships and how good partnerships bring better results. Last, Joel talks about lending rates and what’s happening in the loan market at the moment. If you’d prefer to watch this interview, click here to view on YouTube! Joel can be reached at joel@rate.com and 773.654.2049.

Welcome to our monthly feature, Social Bootcamp With Gogo Bethke! In this episode, Gogo talks about the problem with real estate commissions – how that you’re only paid when a deal closes. Gogo describes how an agent can add additional streams of income through the services your clients already use. Gogo also talks about the importance of building affiliate links to grow your business and how you can integrate them in your website. If you’d prefer to watch this interview, click here to view on YouTube! Gogo Bethke can be reached at gogosrealestate@gmail.com and at her Instagram account. Purchase Gogo’s Bootcamp by clicking here – Keeping It Real Podcast listeners get a discount!