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Keeping It Real

64 Episodes

60 minutes | 16 days ago
How Cindy Doubled Her Business in 6 Months During Covid with a Single Strategy
It’s a new year, and Cindy has cracked the code on how to maximize her business opportunities! Through great marketing and lead gen strategies, she has created a successful model where multiple businesses feed one another. From property management to vacation rentals to home sales - learn how she has utilized creative property marketing and open house strategies to dramatically grow her business.   We want to thank Todd Tramonte and Dr. Cynthia Tant for sharing their knowledge with us and the real estate community! It’s important for us now more than ever to band together and support one another through these uncertain times. You can follow us and get updates on more upcoming events on Facebook, Keeping it Real, Twitter, or now on iTunes as well.
59 minutes | 2 months ago
Enter the New Year with a Listing Inventory
Keep your foot on the gas pedal, the year isn’t over yet! In this episode, “Enter the New Year with a Listing Inventory” these leaders in the field of real estate, share the strategies they’re implementing to finish the year off strong and enter 2021 with a full listing pipeline! Some of the things we cover include:  Working your database to generate more listings Why you should use a multi-channel marketing approach How to have the right conversations with your prospects Speed to lead - the art of following up fast to win more business   We want to thank Lisa Chinatti, Greg Harrelson, Kevin Mills, and Jeff Quintin for sharing their knowledge with us and the real estate community! It’s important for us now more than ever to band together and support one another through these uncertain times. You can follow us and get updates on more upcoming events on Facebook, Keeping it Real, Twitter, or now on iTunes as well.
66 minutes | 2 months ago
Mastering the Art of Prospecting - Live Role Play with Bill Jenkins
There’s no doubt that 2020 has been full of ups and downs for all of us. As the year comes to a close, this is the time to reconnect with your clients and follow up with them on their real estate investments. There’s gold in your database, you’ve got potential sellers to nurture so that you can list more homes.   So brush up on your follow-up skills and tune in to this episode. Bill is a master of communication and continues to keep up with market changes, technology, and smart communications to provide his clients with the knowledge they need We want to thank Bill and Jason for sharing their knowledge with us and the real estate community! It’s important for us now more than ever to band together and support one another through these uncertain times. You can follow us and get updates on more upcoming events on Facebook, Keeping it Real, Twitter, or now on iTunes as well.
62 minutes | 4 months ago
How Buster Levin is Leveraging Technology as a Single Agent
Single-agent, Buster Levin, has cracked the code of balancing technology and human interaction to make meaningful connections with his clients. Learn about the tools Buster uses to follow-up with his database by land, air, and sea so that no one gets overlooked. Here are some of the things we cover: - Staying organized by segmenting your leads based on urgency - Leveraging workflows to nurture your leads and maximize conversions - How to drive traffic to your lead gen website - Understanding the lead conversion times based on lead sources - How to “make today a masterpiece” by staying focused and setting attainable goals
54 minutes | 5 months ago
How Al Lewis Rebuilt His Database and Closed 60 Transactions with a Single System
In this episode Al Lewis shares with us how after a 30 year career as an Illinois broker, then moving to Florida to retire he soon found himself back in real estate! In a new market, he doubled down his efforts, built a small team, set up a new system to start building his database, and started closing deals all over again!  Here are some of the things we cover:  – Leveraging email, text, and live chat to build relationships with your clients – Building a database from scratch – Hiring and training an efficient team – Having an exceptional work ethic and a positive mindset to succeed We want to thank Al and Jason for sharing their knowledge with us and the real estate community! It’s important for us now more than ever to band together and support one another through these uncertain times. You can follow us and get updates on more upcoming events on Facebook, Keeping it Real, Twitter, or now on iTunes as well. See you at the next event!  
70 minutes | 6 months ago
Breaking Through in the Midst of Disruption, Distraction, and Chaos
In this mastermind session, Greg and Todd will discuss the attitude, approach, and expectations you need to breakthrough before the end of the year! With just four months left in 2020, it’s time to figure out what will help you take your business to the next level or get you back to where it was when the year started. Here are some of the things he will discuss: - Daily activities that create immediate results - Leveraging people and technology to scale faster - The mindset needed to keep it together through disruption, distraction, and chaos Join us for the live, 100% educational Keeping it Real event. We encourage you to come prepared with as many questions as possible. You don’t want to miss this!
83 minutes | 8 months ago
An Inside Look at How Todd Jason Built High-Producing Teams
In this episode, we take "An Inside Look at How Todd & Jason Built Their High-Producing Teams" with Todd Tramonte, Ian Daniels, Jason Simard, and Jamie Wicks. The Todd Tramonte Home Selling Team and the Sims Realty Group, share the systems and processes they’re using to achieve a high ROI and convert leads at a high level to produce amazing results! What makes this episode so unique is that Todd and Jason both interview their ISA’s and dive deep into the tangible results of their follow-up campaigns, agent workflows, maintaining production, lead sources, PPC lead generation, and much more. We want to thank all our guests for sharing their knowledge with us and the real estate community!   
48 minutes | 10 months ago
How Lisa & Her Team Sold 492 Homes in Just Their 3rd Year
In this episode, we follow up with one of our favorite guests, Lisa Chinatti of Westford, MA, on her journey from being a single agent to building a team. In just her 3rd year of business, Lisa has gone from 8 to 492 transactions.  We also cover:  - How Lisa opened her own brokerage - The systems Lisa’s team uses to generate and follow up with her clients - How to recruit and retain talent - The importance of culture when building a team  - The skills needed to be a great leader - Learning and growing from your mistakes - and much more!  We'd like to thank Lisa for sharing her story with us! 
63 minutes | 2 years ago
How to Convert More Leads Into Sales
In this episode, Jeff and the team dive deep into "How to Convert More Leads Into Sales".   We also cover: How to follow up with different lead sources
 How to get higher conversions when following up
 What to say when following up with leads
 How often to follow up with leads
 How Lisa trains her agents to get higher conversions
 We also share how often her agents practice their skills, schedules, work ethic, mindset, and possibly a little roleplay. And much more!

66 minutes | 2 years ago
How to List and Sell More Homes
We also cover: - How your mindset affects your conversion rate - How "speed to lead" will determine the quality of the lead - How often you should follow-up to get higher conversions - How you communicate makes a huge difference - What you're saying could be the difference between converting or not - Why listening and asking follow-up questions is so important - And much more!
57 minutes | 2 years ago
The Truth About Lead Quality
In this episode, "The Truth About Lead Quality", Greg, Jeff, and Frank dive in deep about lead quality and how to convert more leads into sales! Here are a few things we cover: - How your mindset affects your conversion rate - How "quick you respond" will determine the quality of the lead - How often you should follow-up to get higher conversions - How you're communicating makes a huge difference - What you're saying could be the difference between converting or not - Why listening and asking follow-up questions is so important - And much more!
58 minutes | 2 years ago
Generate More Business From Your Database
In this episode, Greg shares how he nurtures and delivers value to his database – from prospecting, getting email addresses, staying in touch, tagging/segmenting prospects, and marketing to them – it’s important to put in the work NOW to build a foundation for the FUTURE! We also cover: – How to continually grow your database – Importance of segmenting and tagging your database – How to do niche marketing to your database – How to generate more listings from your database using different tools & marketing – Follow-up scripts – How to create valuable content for your database so they’ll reach out to you – How to get email addresses and contact info from all prospects – How to leverage your database to dominate your market – And much more!
61 minutes | 2 years ago
How to Prepare for the Uncertain 2019 Real Estate Market
In this episode, Greg Harrelson shares how to set yourself up for success in 2019!  It’s important now, more than ever, to have a plan when the market shifts due to economic, technology, or business model changes. Through persistence and consistent follow-up, learn how you can prepare yourself and take advantage of the changing real estate market in the upcoming year! We also cover how to: - Bring certainty in an uncertain market - Plan ahead and change your habits for an upcoming shifting market - Take advantage of market changes to grow your business - Create marketing & sales plans to keep you competitive - Compete with the discount brokers Have a good follow-up process in place when sales time broadens - Develop the right mindset and be consistent - Use workflows to automatically follow up with leads - Work your database and deliver something of value - Roleplay with your team to develop knowledge and confidence during an uncertain time - And much more!  We'd like to thank Myrtle Beach, SC, real estate broker, Greg Harrelson, for joining us on this hangout. Keeping It Real On Location is presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks. You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+, Twitter, or Real Geeks Facebook page to get notified immediately when we announce new events: You can also follow Real Geeks on Instagram. You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com
57 minutes | 2 years ago
How Jose Sells 110 Homes a Year
In this episode, Jose shares how he went from 9 sales per year to 110 sales per year. He also shares how he’s able to focus on the right people at the right time to convert more business from his COI and all his lead sources! We also cover: -Lead sources -Systems & processes -Follows-up strategy & cadence -Scripts & the importance of roleplay -Training & real estate events he attends -Marketing & content strategies -And much more!  Here are some timestamps to help you navigate to the section that will help you the most: 01:15 Introduction to Jose Luiz  02:25 Progression of transactions - 9 homes to 110 homes a year 04:05 How Jose became a listing agent 04:30 Jose shares how real estate events and coaching influenced him 06:43 Leveraging time by hiring an assistant 07:30 Buyers vs. Sellers - 60% / 40% 07:55 Jose explains how his team is organized 08:30 What sources Jose is using to generate leads 11:18 Jose shares the script and process he uses to work his COI 12:00 How Jose uses the Real Geeks system and CRM to follow up with his COI 14:00 Jose shares his video marketing strategy 14:45 Key items that Jose’s mentor taught him  18:30 Jose shares his journey of how to produce video content 20:40 Jose shares his main source of seller leads  22:00 Jose shares how he gets a competitive edge over other agents 22:50 The importance of practicing your weaknesses 23:57 How Jose generates business from probates 25:20 Jose shares how often he follows up  26:00 Jose shares the “conversation list” he uses when following up with his database 29:05 How sold searches and market reports helps Jose generate more business 29:50 How Jose leverages his CRM to set more appointments 30:55 How Jose works FSBO’s 31:10 Invest in the way you communicate with people  32:36 The importance of role-playing - twice a day, six times a week 34:20 Working through objections 34:55 How and when Jose transitioned from a buyer to listing agent 36:05 How Jose developed the drive and mindset to improve himself and his business 37:27 Reinvesting profits and commissions into real estate 38:00 How to bring more value to your sellers with a marketing plan of action 41:45 How to invest your money back into your business and practices  43:45 The importance of coaching and networking at events  48:47 How Jose stays focused and keeps his momentum going 49:40 What Jose needs to do to take his business to the next level 51:00 Retargeting web traffic on Facebook  53:45 Treat every conversation with your sellers like a presentation We'd like to thank Ventura County, CA, real estate agent, Jose Luiz Morales, for joining us on this hangout and sharing how he is crushing it!  Keeping It Real On Location is presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks. You can visit our Real Geeks YouTube Channel to watch all past recordings. Follow us on our Real Geeks Google+, Twitter, or Real Geeks Facebook page to get notified immediately when we announce new events: You can also follow Real Geeks on Instagram. You can watch all past episodes of Keeping it Real and opt-in to get invited to upcoming episodes here: http://www.keepingitreal.com
40 minutes | 3 years ago
How Eric Sold 45 Homes in his First Year
Join us for the next Keeping It Real, with Eric Robb of Atlanta, GA, and see how “Eric Sold 45 Homes in his First Year”. Having sold 45 homes in his first year as a single agent, with a volume of $14MM in production, Eric will share the different lead sources and processes he is using to build more business from his database and online leads. Eric will also share how he decided to become a single agent after being part of a large successful team. Join us for the live, 100% educational Keeping it Real event with myself and my co-host Frank Klesitz with Vyral Marketing. It will be a great show.  
50 minutes | 3 years ago
How to Leverage Real Geeks to Sell More Homes | Keeping it Real On Location 06
In this episode, a group of top producing real estate agents travel to our headquarters in Dallas, TX to discuss how they’re leveraging the Real Geeks platform to generate more business.
65 minutes | 3 years ago
Using Technology to Build a Successful Real Estate Team
Todd Tramonte, Brett Baker, and Jason Simard, 3 top-producing agents, talk about how they use systems and technology to build successful real estate teams.   They dive deep into different marketing techniques to drive traffic to different landing pages like Facebook, PPC, and other traditional marketing strategies. They also share the different systems and technologies they use to do better follow-up, convert more leads into sales, and get the great ROI from every channel. They answer many questions live, you don’t want to miss this!
60 minutes | 3 years ago
Lisa will Leverage her CRM to hit $5M GCI in 2018
Learn how Lisa generates all her different lead sources, the exact systems and cadence of how she follows up with her various prospects, what she has her ISAs doing and how she hires them. She also shares how she got her farm started, the frequency of her farming, and the content she sends to her farm. You don’t want to miss this!
118 minutes | 3 years ago
Mastermind Roundtable: Dallas, TX | Keeping it Real On Location
Seven top-producing agents meet up at the Real Geeks Dallas headquarters for a roundtable mastermind event to share what’s worked best for them in 2017 to generate more business. Mark Martin (Austin, TX) Jason Simard (Nanaimo, B.C.) Todd Tramonte (Dallas, TX) Nick Trevillian (Phoenix, AZ) Phil Shaver (Phoenix, AZ) Kory Prince (Port Coquitlam, B.C.) Bret Baker (Tri-City Areas, WA) They discuss lead generation, lead follow-up, how to build a team, how to convert buyer leads into listings, systems and software, and much more! You don’t want to miss this!
172 minutes | 3 years ago
Greg Harrelson: Myrtle Beach, SC | Keeping It Real On Location 04
We travel to Myrtle Beach, SC and catch Greg Harrelson coaching his team as they set appointments and take listings over the phone LIVE! Greg dives deep into how he trains his agents to do 80+ transactions in just one to three years in the business. Learn the process and systems that Greg and his team implement to close 2,400 transactions in 2017! 00:00:00 Introduction 00:01:25 Episode begins 00:02:18 Greg's discusses his journey 00:03:12 Early prospecting 00:05:00 Early listing Agent – qualify buyers 00:08:00 Early coaching with Mike Ferry 00:09:20 Coach, transform, and empower others to be successful 00:09:53 Current office and market 00:10:53 "I feel like I'm a team" 00:11:45 What does a team do? 00:12:30 Production 00:13:15 Total number of transactions 00:14:36 Listing coordination team 00:16:00 Closing coordination team 00:18:10 Agents can invest more time in generating business 00:19:10 What tools do you use? 00:20:05 Leadership style 00:22:00 Return on Investment < Return on Time 00:22:20 Daily schedule 00:23:35 Rituals and schedules 00:24:55 KJ sets an appointment (database call) 00:27:09 Greg interviews sales agent, KJ Jordan 00:38:00 Kevin sets an appointment (expired listing) 00:44:00 Greg interviews sales agent, Kevin Mills 00:51:50 Brendon sets an appointment (expired listing) 00:59:05 Greg interviews listing agent & business partner, Brendon Payne 01:06:52 Mitch prospecting (database call) 01:07:28 Greg interviews sales agent, Mitch Gainforth 01:16:13 Lori follow up call (buyer) 01:17:08 Greg interviews buyer's agent, Lori Sorensen 01:23:58 Lori sets an appointment (buyer) 01:27:30 Greg interviews buyer's agent, Lori Widner 01:34:34 Greg interviews listing agent & business partner, Jan Pitman 01:44:10 Greg coaches sales agent, Brian Yager 01:46:12 Greg explains how he develops talent on his team 01:48:15 Weekly conference call – Greg coaches team on how to generate business through the holidays 02:08:00 Research and statistics about home sales throughout the year 02:19:00 Greg explains how he hosts boot camps 02:20:00 The importance of recognizing talent on your team and leveraging it 02:20:41 Role-play and the importance of internalizing scripts 02:21:47 Greg role-plays with his team 02:22:05 Role-play "When do you plan on selling?" 02:26:02 Role-play "How to set a listing appointment" 02:29:00 Greg introduces us to his staff 02:30:15 Greg interviews head of web assets/InfusionSoft, Sarah Hughes 02:33:17 Greg interviews marketing director, Lindsay Colbert 02:39:55 Greg interviews graphic designer, Daniel Little 02:44:10 Greg interviews president of operations, Tammy Juergen 02:48:48 Greg interviews executive assistant, Stacey Weaver 02:50:55 Closing remarks We'd like to thank Greg and his team for allowing us to come hang out with them. If you would like to reach out to Greg with a referral in the Myrtle Beach area you can go to his website: http://www.c21theharrelsongroup.com/ Keeping It Real On Location is presented and hosted by our very own Jeff Manson, Hawaiian real estate broker of American Dream Realty and founder of Real Geeks.
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