63 minutes | Jan 16, 2021

Start NOW with Sanjay C (Music Production YouTuber)

#016 - Are you curious what it's like to build a growing YouTube channel about music production on the side of a 9-5 day job and all those life responsibilities? Join Connor as he interviews Sanjay C about all things creative.We cover quite a few topics:We talk Sanjay's journey from Travel vlogs to gear reviews and content for bedroom music producersHow a 10 year break from music forced him to see everything through brand new eyes and create content by documenting his re-learning journeyGetting the ball rolling with his YouTube channel from first video that succeededSanjay's rigorous creative routine in order to create multiple videos a week How content creation opens new avenues but also rabbit holes that can steer you from your original goalsAccepting a squiggly (not straight) life pathGeeking out about my favourite video of hisBalancing your time between creating what you feel like, and doing what meets demands of othersMisconceptions about content creatorsHow to find your voiceDifferentiating between what you want and what has been put in your head by social media and other influencesHow hard it is NOT to be driven by external forces (audience expectations, social media algorithms, trends, etc.)Fighting the algorithm with meaningful (albeit less popular) contentCreating your own pocket of the world where you belong and find other great people through establishing yourself in a nicheMotivation and techniques to keep creativeHow verbalizing your commitments keeps you accountableWhy the most special and unique-to-you endeavours take so much more work than you ever expectHow perfectionist behaviours can be a barrier to successThe best parts of being a succeeding YouTuberBattling burnout when you're on the brinkThe evergreen advice Sanjay would give himself if he started all over againYou can learn more about the community behind Create With Us Productions or read our newsletter for creatives here:https://www.cwupcommunity.comJoin the community, hit subscribe, and keep creative!You can find this episode's show notes at:https://www.cwupcommunity.com/keepcreative/sanjayc
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