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Strava connects millions of runners, cyclists, hikers, walkers, and other active people through the sports they love - tracking their activities, distance, time, and more! I personally use it to track all of my runs and the occasional walk with the dogs. Here's what we would do if we were running Strava's social media 👇 1. Social Media Takeovers This 2015/2016 trend took social media by storm but seems to have disappeared overnight. Strava should look at active community members and cross-reference to find them on social media. They should then let popular content creators "takeover" their account for the day to highlight their own day in the life. This should be runners, cyclists, surfers, you name it! 2. Content Series: 'Footrace' Kids on the playground are always racing to determine the grade school 'hierarchy'. Let's prompt strangers on the street to race against us. What could be better than capturing an unprepared 40-yard dash? (Sidenote: Every family vacation my brothers and I do our annual 100-yard dash to determine the fastest brother. 23 years later, I've yet to lose.) 3. Physical Health <> Mental Health A Gen Z trend we've seen is all around #HotGirlWalk or #MentalHealthWalk. The promotion of walking to "get the vibes right". There's a plethora of data to support the number of steps you take daily and your overall happiness and well-being. Strava should lean into the education and information of going for a quick jog or a 10-minute walk to get the mind right. -- What would you do for Strava? --- Support this podcast: https://anchor.fm/trndsttrs/support

On today's episode, Aleks & Jake share what they would do for the iconic MVMT brand that so many Gen Z grew up with.  What would you add? --- Support this podcast: https://anchor.fm/trndsttrs/support

In this episode of the Social Glo-Up, Jake Bjorseth and Aleks Stojanovic dive deep into the social media analysis of the beverage brand MUDWTR. --- Support this podcast: https://anchor.fm/trndsttrs/support

Today's podcast is the audio from our Weekly LinkedIn Live Event, this week featuring Joshua Linden to discuss how retailers can work alongside influencers to create next-gen in-store activations. --- Support this podcast: https://anchor.fm/trndsttrs/support

Welcome to the 'Social Glo Up' hosted by Aleksei Stojanovic & Jake Bjorseth sharing the strategies they'd deploy running specific brand social accounts. Today, we take a look at a strategy for AirBnb. Enjoy :) --- Support this podcast: https://anchor.fm/trndsttrs/support

There are 4 factors that impact your ability to understand and reach Gen Z above all others. These aren't just tactics and strategies like TikTok, user-generated content, influencer marketing, and more... These are fundamental truths that require buy-in from leadership to drive true change. Let me know what you think! Contact us: https://www.trndsttrs.com/  --- Support this podcast: https://anchor.fm/trndsttrs/support

Today we welcome the Bondex team to our LinkedIn Audio Event to discuss the future of work, opportunities in web 3, and their solution to a new jobs platform. We hope you enjoy :) https://www.trndsttrs.com/  https://www.bondex.app/  --- Support this podcast: https://anchor.fm/trndsttrs/support

On today's podcast episode, Jake shares the building blocks that have created Trndsttrs and what it means to be a Gen Z in the professional world. Thank you to Brendan Herjavec for hosting - be sure to check out the Building Blocks podcast on all podcast platforms! --- Support this podcast: https://anchor.fm/trndsttrs/support

On today's episode I interview the co-founders of Weentar, a decentralized social media project creating a platform for creators to tokenize and own the content they push across social media. As the social media and blockchain worlds collide, what does this mean for the future of creator moneitization? How will this influence creativity on platforms? How do brands fit into this world? Tap in and let me know any questions you have! --- Support this podcast: https://anchor.fm/trndsttrs/support

.Today we welcome marketing leader and team-first player, Alexis Gillette, to the Trndsttrs Podcast! Together, Jake and Alexis explore the drivers of organizational change, how to respond to pushback against "change", and how to inspire teams for greatness. As always, enjoy the podcast, and be sure to let us know your questions on social! --- Support this podcast: https://anchor.fm/trndsttrs/support

On today's podcast episode we welcome Trndsttrs post-creative strategist, Ankit M. to the podcast to break down the latest trend: NFTs. Ankit & Jake define exactly what NFTs are, what the market has looked like, and how brands can look to develop their own NFTs to support their marketing efforts. Thanks so much for tuning in and be sure to let us know your thoughts on social! --- Support this podcast: https://anchor.fm/trndsttrs/support

On today's podcast, we welcome Jochen Koedijk, the CMO of ADT. Jochen is an incredibly versatile marketing leader, with past roles in social advertising, SEM, SEO, and even web design dating back to his beginnings in marketing running his own web design agency! Today Jochen leads the marketing efforts at ADT, the largest security brand in North America. Together, Jochen and Jake explore the importance of a versatile skillset in marketing, the principles of leading a fast marketing team, and the true power of brand purpose. As always, please enjoy and let us know your thoughts on social! --- Support this podcast: https://anchor.fm/trndsttrs/support

On today's podcast episode we welcome Brian Kardon, CMO at InVision.  InVision is used by over 7 million customers to power a repeatable and streamlined design workflow. That includes tens of thousands of organizations and 100% of Fortune 100 brands. Brian has been recognized for his leadership and innovation in marketing, including Forbes' "50 Most Influential CMOs on Social Media" and Business Insider's "20 Executives Shaping the Future of Marketing." Jake and Brian explore the evolution of marketing, the roadmap to becoming a CMO, and how to best navigate today's challenges while equally preparing for the new ones that await us in the future. Be sure to let us know your thoughts on social! --- Support this podcast: https://anchor.fm/trndsttrs/support

On today's episode of Trndsttrs Weekly we cover insights into how Gen Z is transforming modern dating, the best Super Bowl ads as reviewed by our community of Gen Z, and how Gymshark is dominating the Gen Z market! --- Support this podcast: https://anchor.fm/trndsttrs/support

Hey everyone! Today is an audio version of our Trndsttrs Weekly series that has become wildly popular on LinkedIn. Each week we cover a unique Gen Z Insight, a relevant Gen Z trend, and a Brand Case on a brand doing well with Gen Z! On today's episode we cover Gen Z's new interest in Life Insurance, the CIA's new recruiting strategy, and how Reddit has grown thanks to r/wallstreetbets deciding to take on Wall Street. This is a quick 2 minutes to get your week started, and we hope you enjoy! --- Support this podcast: https://anchor.fm/trndsttrs/support

On today's podcast, we welcome Michael Hunter, currently a director with AlixPartners. Prior to his role with AlixPartners, Michael has been both brand-side and agency-side, most notably serving as the CMO for BBDO, North America's largest ad agency at the time. Michael and Jake explore the fundamental role agencies serve for clients, the common mistakes being made in today's marketing, and debate on the validity of generational marketing as defined by the marketing industry. You will not want to miss this episode, so give it a listen and as always, let us know your thoughts on social! --- Support this podcast: https://anchor.fm/trndsttrs/support

On today's episode we welcome Bill Hurley, a digital transformation leader operating the current CMO of Syniverse. With past experiences as CMO of CenturyLink & Unify, Bill prides himself on an ability to transform digital experiences optimized for today's world. Bill & Jake explore the core of innovation, what holds firms back from innovating, and the practices needed to ultimately win. Enjoy the episode and as always, let us know your thoughts on social! --- Support this podcast: https://anchor.fm/trndsttrs/support

How will AI impact consumer behavior? How will AI transform modern marketing? Will AI take over the world? These are just a few of the questions we cover with Jaekob Chenina, one of the leading voices in the artificial intelligence community. Enjoy :) --- Support this podcast: https://anchor.fm/trndsttrs/support

On today's podcast episode we welcome Cory Treffiletti. Cory currently serves as an SVP & Marketing Executive with FIS Global. FIS Global is a fortune 500 company, and after the acquisition of Worldpay in 2019, the largest processing and payments company in the world. Cory & Jake explore the true application of a data-driven approach, how to best serve your consumer audience, and the principles of great marketing teams. Be sure to give this one a listen and to let us know your thoughts on social! --- Support this podcast: https://anchor.fm/trndsttrs/support

On today's podcast episode, we welcome Denny Post. Denny is the former CEO of Red Robin, CMO at T-Mobile, SVP at Starbucks & Burger King, and CIO with Yum Brands. Now Denny acts as an advisor to several brands, including board member positions with Wyndham Destinations and Vital Farms. Denny & Jake dive into the evolution of marketing over the past few decades and explore exactly how great brands are built through a singular promise to consumers.  Be sure to let us know what you think of the podcast on social! --- Support this podcast: https://anchor.fm/trndsttrs/support