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The Dopamine Effect: Dissecting the Psychology Behind Digital Marketing
13 minutes | Apr 7, 2019
Spotify & Discover Weekly: How To Drive Users To Take Action
In the summer of 2015 Spotify announced "Discover Weekly," (DW) its algorithmically-curated weekly playlist. Since then, DW has become such an integral part of Spotify users' week to the point where one week when there was a bug with the playlist, users vented their frustration on Twitter. How did Spotify engineer this craving? On this episode, I discuss the psychology behind compelling people to take action. In the conclusion, I present to you actionable tools that you can implement into your marketing strategy today - whether it's for your product, service, a fan contest, or anything else.
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