30 minutes | Sep 16, 2015

J2 – Challenge

Resources * 5 Whys video (https://www.youtube.com/watch?v=JmrAkHafwHI) * Jason Fox TEDx Talk (https://www.youtube.com/watch?v=69yQVlAD39c) Sponsors This episode is sponsored by Bluehost (http://www.raidspawn.com/bluehost). Transcript What is Raidspawn? I'll be completely honest, at the moment, I wholly and honestly do not know. The path leading up to this point has been long, winding and most definitely tough. The original image was of an online hub where gamers could come together as a brand new community and find everything they needed about their latest video game. Evidently, that is not what Raidspawn has become yet and large corporations with huge budgets are already setting their targets on that. As an example, just a couple of months ago I reported on the Raidspawn Video Game News Podcast that Microsoft, yes Microsoft, the owner of Xbox and Windows, were launching Game Hubs on their Xbox Platform as a place containing everything a gamer would need relating to the each title. Of course, I could foolishly look at that as proof of concept and continue plodding on, yet with all of this new knowledge, that doesn't seem like the right thing to do. I have read Sun Tzu's The Art of War and I still haven't scratched the surface of it's teachings, yet one that often pops into my head is the lesson to fight the enemy where they aren't. This one sticks out to me right now and is bouncing around in my head telling me that I should pivot away from this goal and search deeper. During his time at the Toyota Motor Corporation, Sakichi Toyoda created a process known as the Five Whys. This process was later presented to the entrepreneurial community most famously by Eric Ries, author of The Lean Startup, which is where I first heard about this approach a few years ago. This technique is extremely powerful and many believe it was one of the primary factors in Toyota's success in the automobile industry, allowing them to progress and innovate at an unmatched level of efficiency and excellence. Here is a clip from the Harvard Business Review YouTube channel, which features Eric Ries explaining the technique and providing an example. If you would like to watch the entire video, there will be a link included in the show notes at Raidspawn.com/J2 https://www.youtube.com/watch?v=JmrAkHafwHI While I have known about this powerful technique for quite a while and is something I have explored from time to time, I hadn't yet applied it to this business and I think
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