Planting a Billion Trees with tentree: Arthur Kononuk - 016
When you start a company for the sole purpose of funding tree planting, and it takes off as a fashion brand, you see how it would be hard to stay focused. But through rebrands, viral social media hits, and an evolving fashion landscape, tentree hasn’t strayed from their mission. In this episode of the podcast, I get the absolute pleasure of speaking with Arthur Kononuk, Creative Director and Co-founders of tentree. To give some context, tentree plants 10 trees for every item purchased, and we dive into their audacious goal of planting 1 billion trees by 2030. We talk about their experience of going viral on Instagram, why they did a rebrand, the state of the textiles industry and sustainable fashion, and why selling more clothing might not be the best way to reach their new goal.