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Is there there there?
27 minutes | Oct 14, 2016
The Upgrade Me Edition
Technology, systems, and virtually all aspects of life are upgraded. What does it look like when you are the subject of an upgrade. In this week’s episode called The Upgrade Me Edition, we explore the ultimate level of updates. Here is synopsis of things covered in the The Upgrade Me: The lack of self-awareness demonstrated by Wells Fargo Better ways to make use of your downtime Upgrade opportunities for your office How not to give an eff BMW's amazing new motorcycle prototype A return to Brutalism? A cookbook made from food available during incarciration? Facebook's fake news trending issue Don't forget to sign up, share with a friend and subscribe to our e-newsletter. Each episode of Is There There There seeks to enhance the discourse on marketing and what living in the digital age means for businesses of all sizes and people trying to make sense of it. Visit our Facebook page to share your thoughts on this show. Or tweet to @therepodcast or @graphicmachine to share your thoughts on this episode. We'd love to hear from you.
17 minutes | Oct 7, 2016
The Aging Edition
Everyone gets older. In this week’s episode called The Aging Edition, we celebrate Patience’s birthday with a episode about aging. Here is synopsis of things covered in the The Aging Edition: We talk about the potential positive effects of nicotine and the marketing of a substance once thought to have no redeeming qualities. [No, this doesn’t mean you should take up smoking] The acquisition of Target pharmacies by CVS has a casualty in the super senior friendly pill bottle that Target had designed. Keifer Sutherland is reborn in a non-Jack Bauer role [mostly] in a TV series about rebooting of the US government. People are becoming increasingly comfortable with cosmetic surgery. What does this mean for the marketing of non-surgical beauty products. The interaction of poverty and cognitive degeneration gets more scientific research The latest album of Phantogram deals with (in part) the loss of iconic artists David Bowie and Prince. Additional links Leroy, dog of lead singer of Phantogram, Instagram feed Watch Designated Survivor at abc.com The first video off of Phantogram's Three album Don't forget to sign up, share with a friend and subscribe to our e-newsletter. Each episode of Is There There There seeks to enhance the discourse on marketing and what living in the digital age means for businesses of all sizes and people trying to make sense of it. Visit our Facebook page to share your thoughts on this show. Or tweet to @therepodcast or @graphicmachine to share your thoughts on this episode. We'd love to hear from you.
0 minutes | Sep 16, 2016
We are taking a week off to finalize our podcast reboot starting next week.
17 minutes | Sep 9, 2016
The Little Things Edition
An AirAsia flight from Malaysia to Sydney mistakenly lands in Melbourne. As it turns out, when entering the coordinates of the plane's position and trajectory, the pilot incorrectly entered the longitude from a sign outside the cockpit window as 01519.8 east (15 degrees 19.8 minutes east) instead of 15109.8 east (151 degrees 9.8 minutes east). It’s a simple, tiny mistake that over time amplified into a very big outcome. Each day, when you market your business, what are the decisions that throw you off course, and can they be avoided? Will a change to your platform be its demise or its salvation? We are putting a magnifying glass to these questions in what we are calling “The Little Things Edition” of Is There There There, the podcast from Kansas City based digital marketing agency Graphicmachine.
26 minutes | Sep 2, 2016
The Cultural Phenomena Edition
It’s our 100th episode! We’re a century’s worth of podcast! In honor of this milestone, we’re going to change up the format a little bit. This week’s episode of Is There There There, the podcast from digital marketing agency Graphicmachine, will focus on media and entertainment we think demonstrate larger trends in marketing, in what we are calling “The Cultural Phenomena Edition.”
24 minutes | Aug 26, 2016
The Acquisition Edition
If you’re not familiar with the website Jezebel, here’s a quick primer. It’s a news blog site “geared toward women” that was started in 2007 as part of the Gawker Media empire. Posts could be about anything from a CEO’s proclivities for sexual harassment to the current landscape of access to birth control to whether Taylor Swift’s latest relationship is a PR stunt. The posts were written in a signature style filled with snark - and sometimes were downright mean. That is, it seems, until Univision acquired Jezebel in a sale stemming from Gawker’s bankruptcy (a topic you can read about later). Univision is a media conglomerate that formed from the odd intersection of Spanish language media and the Hallmark Channel, and that is something else you can read about later. For now, suffice to say that Univision has not historically been synonymous with snark or biting commentary. A lot of people liked Jezebel, and a lot of people didn’t. I am in the first group, and being an avid reader of the site I am comfortable stating that the site’s content is noticeably toned down, more literal and more basic than several weeks ago when it was not under the Univision umbrella. Here is just one small example. Post Univision, Donald Trump is described as “a horrible man with hair like used dental floss and ideas that threaten the definition of democracy as we know it.” Pre-Univision, he was referred to as “a cirrhotic cheetah liver dusted in gold leaf.” Jezebel is not the only company that has been somewhat changed as the result of an acquisition. In this episode of Is There There There, the podcast from digital agency Graphicmachine, we discuss whether a company with a distinct voice and position can successfully be absorbed by a larger corporation without losing the thing that sets it apart. Is it possible? At what cost, financial otherwise?
22 minutes | Aug 19, 2016
The Potato Potato Edition
The new Ikea catalog just came out, and on the back is a statement that goes something like this: we sell to people, not customers. This got us thinking about how those words might impact how a business thinks of its audience, and how that thinking influences things like product design, service offerings, and even customer service. Does it matter whether someone is a “customer,” a “consumer,” or a “client”? Would businesses be better off ditching those titles and thinking of people as, well, people? We discuss this and other topics on this week’s episode entitled “The Potato, Potato Edition” of Is There There There, the marketing podcast from digital agency Graphicmachine.
28 minutes | Aug 12, 2016
The Rubber Meets The Road Edition
When you are sitting in the comfort of your office or conference room making plans for your company’s marketing and sales efforts, it can be easy to forget about what Josephine Q. Public, who does not have a conference room with a view, might think. It’s easy to imagine the most brilliant blue sky version of reality without considering the everyday conundrums that will need to be addressed. This week, we take a look at Southwest Airlines. By all accounts, and unlike Delta “We don’t have any power for a while” Airlines, it’s been a regular week for Southwest. But after an aggressive rebrand, how are the marketing and sales plans holding up? Is the brand able to deliver at promises imagined at 10,000 feet? In this week’s episode of “Is There There There,” the podcast from the digital marketing agency Graphicmachine, we will take a look at this in what we are calling The Rubber Meets The Road Edition.
18 minutes | Aug 4, 2016
The Wildfire Edition
With the success of Pokémon Go, it can seem at first that its rampant success is due to being the first game of its kind. The truth is, it’s not the first Augmented Reality app, but it has had the overnight success usually associated with being the first. For all of those nights spent in computer labs, office cubicles, coffee shops or your mom’s basement, it can seem like the path to market success is random and unpredictable… but is it? In this week’s episode of Is There There, we explore whether there is a pattern of conditions that leads to success in what we are calling “The Wildfire Edition.”
0 minutes | Jul 31, 2016
One Week Break
We're taking a few weeks off this summer. Thanks for listening.
20 minutes | Jul 22, 2016
The Wrecking Ball Edition
Last week, I spent an excessive amount of time at the county assessor's office. It’s a rehabilitated space fit into the infrastructure of a 1930s building. While I am generally a fan of preserving historic architecture, in this case, the (hopefully) modern function doesn’t work in this location. You can see the same thing in other kinds of business: a slogan that people identify with your company, a color, a font, a image, an idea, that maybe at one time was awesome but doesn’t work so well now. How do you know when it’s time to let go, vs. when it’s better to slap a fresh coat of paint on it and keep going. In this episode of Is There There There, we’re going to explore the desire to remodel vs. rebuild in “The Wrecking Ball Edition.”
22 minutes | Jul 15, 2016
The Perfect Edition
Season 2 of “Mr. Robot” premiered last night, to much critical acclaim. Show creator Sam Esmail recently stated that for this season, he has taken on the role of director for every episode, in addition to remaining in the role of showrunner. While it’s impossible(so far) to argue with the outcome - the two-part premiere was, to put it mildly, a work of art - who among us is up to the challenge of controlling every aspect of a project? Is that a sustainable model? How do you know if you can do it, and what do you do if you can’t? We discuss these questions and more in this week’s episode, “The Perfect Edition.”
18 minutes | Jul 8, 2016
The Satisfaction Guaranteed Edition
“Your Satisfaction Guaranteed!” It’s the now-cliche statement that has emblazoned so many campaigns. This, along with “Your Business is important to us” or “Quality guaranteed,” streams like a blank chorus from billboards and web ads, so familiar that they almost have lost all their meaning. But have they? When your half-caf latte comes out wrong, or Netflix changes its logo, do we sigh and accept that this is life, or do we fall back on the promise of our eternal satisfaction and Snapchat our disappointment, followed by a mass text to everyone I know with twelve poop emojis? In a world where people are continually presented with targeted messages, constant connection to everyone they know and streaming updates… is “guaranteed satisfaction” reasonable, or even possible? In this week’s episode of Is There There There, we’ll explore the goals, disconnects and impossibilities of what we are calling “Your Satisfaction Guaranteed”.
20 minutes | Jun 24, 2016
The How Not to Be Creepy Edition
It happens all the time. You talk to a friend, mention something on Twitter, or visit a store or website… and suddenly, what may have seemed to you to be a nothing event has been registered as an Interest. Hundreds, if not thousands, of different people and companies take this Interest very seriously and use it to present you with information that is (purportedly) specifically tailored to you. It might be as casual as a reminder of the chair you’d been eyeing - or more nefarious, preying on your worst medical fears. In this episode of Is There There There, we will explore the moving line between friend and foe in what we are calling “The How Not to Be Creepy” edition. I am Patience Jones, a partner at Graphicmachine, and with me, as always, is the other partner of Graphicmachine, Brian Jones.
26 minutes | Jun 17, 2016
The Devil Wears Apple Edition
On Monday, Apple convened its worldwide developer conference. This is a hotly anticipated annual affair where Apple demonstrates their new software and what developer tools will become available in the very near future. Beyond the widgets of ios10, MacOS and more, what do these improvements mean for businesses and professionals as they market and interact with the new tech? What will these innovations ultimately look like when they hit store shelves? And what does a developer conference have to do with a runway? In this episode of Is There There There, we dive into the reality and the hype of the latest enhancements in the “The Devil Wears Apple” Episode.
19 minutes | Jun 9, 2016
The Learn to Earn Edition
It’s early June, the time of year that children most everywhere bolt from their classrooms headlong into a several-month mental deep freeze, congratulating themselves on having learned enough about a particular subject that they will never have to study it again. Or will they? On this week’s episode, we discuss “learn it once and never again” vs. “always be learning.” I’m Patience Jones and with me as always is Brian Jones. This is episode 90, “The Learn to Earn” edition.
19 minutes | Jun 3, 2016
The Gerrymandering Edition
What if we didn’t actually live or work where we think we do? What if, because of our particular interests, preferences, and characteristics, we belonged to different virtual nations? To many marketers, we do. Using all available data, which is quite a lot at this point, marketers are able to group us into the Republic of Frequent Travelers, the United States of High School Grads with Tattoos, and GumChewingIceSkatingLand. This arguably allows for more tailored, and therefore more effective, marketing initiatives, but is it somehow dishonest? Does it result in a skewed perspective on the market as a whole? In this week’s Is There There There, the Gerrymandering Edition, we discuss.
22 minutes | May 26, 2016
The Best Practices Edition
In the immortal words of technology maven George Bernard Shaw, "Progress is impossible without change, and those who cannot change their minds cannot change anything.” In technology, what was best practices five years ago - or even five days ago - may well be the worst thing to do today. Tech changes at a rapid pace. How often should you update your practices to make sure they’re still “best”? In today’s episode of Is There There There, the “Best Practices Edition,” we discuss: How much time do you need to spend keeping up? At what point are you unable to move forward because of information overload? Where can you get the best information about current best practices?
20 minutes | May 20, 2016
The I'm Not Scared Edition
You hear the announcer come on and ask you, “If you find yourself in this terrible situation, you’ll wish you had…” and the blank is filled in with the perfect product to quell that cold sensation that you just felt… fear. It’s used in politics, in car sales, in food choices, in nearly everything. Is fear the most basic motivator for purchasing something? Or is it a shorthand that marketers use in place of more normative reasons? In this episode of Is There There There, we explore the things that go bump in the night and why we keep using them to sell things in what we like to call the I’m Not Scared Edition.
19 minutes | May 13, 2016
The Stuck on You Edition
You have a strategy. It’s perfect. Your presentation deck is complete. Your talking points are set in stone. The prospective client just told you what they’re looking for, and it has nothing to do with your strategy. Never mind, you think - they’ll get on board once they hear how great my amazing and set-in-stone strategy is. Or, you think, I could revise the strategy to fit their needs… but that will take time, and what if it’s not perfect? This is perfect. No one will notice if it’s not exactly the right fit, because they’ll be so impressed by how perfect it is. If any of this sounds familiar, you’re not alone. Tons of people and companies struggle with tailoring their message, processing dynamic information that fits the moment and at the same time being flexible. Sometimes they obsess over a single word to the point that a marketing piece never goes out the door. Is it possible to be too flexible in the modern economy when it comes to message? On today’s Is There There There podcast: The Stuck on You Edition, we explore the space between the cognitively rigid and vapor.
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