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IRI Growth Insights
32 minutes | 4 days ago
The Role of Fresh in an Omnichannel World
Like many categories, fresh food sales increased during the pandemic, especially across e-commerce. As consumers regain mobility, they’ll continue to look for a variety healthful and convenient fresh choices, creating valuable opportunities for retail channels across CPG to adopt fresh programs that best reflect their mission and provide a point of differentiation. Sally Lyons Wyatt, IRI’s EVP, Center-of-Store and Produce Vertical, and Jonna Parker, principal of IRI’s Fresh Center of Excellence, talk fresh strategies for an omnichannel world.
28 minutes | 15 days ago
The Role of Perishables in Our Post-Pandemic Life
Perishables benefited from increased home consumption and the increase in online shopping. But how will perishables’ role change for our post-pandemic life? In this episode of Fresh Perspectives with Jonna and Sally, Sally Lyons Wyatt, IRI’s EVP, Center-of-Store and Produce Vertical, and Jonna Parker, principal of IRI’s Fresh Center of Excellence share opportunities for fresh premium products and celebratory occasions, as well as convenient options and connecting fresh with products throughout the store.
25 minutes | a month ago
The pandemic propagated a new generation of confident cooks as well as 33 million new at-home meal occasions. Larry Levin, EVP of Market and Shopper Intelligence and Chris DuBois, SVP of the Protein Practice at IRI talk about the value of this new audience, how to continually reach and inspire them, and the behaviors they’re likely to maintain post-pandemic.
24 minutes | a month ago
Anticipating the 2021 In-store Experience
Technology is helping to ease the pain of on-shelf availability, but don’t look for shelves to be fully stocked until the end of 2021, according to guests Danielle Fand, director of analytics and insights and Beth Faught, director of retail from sales and marketing services company CROSSMARK. On the upside, trade promotions will resume and some category gains will remain. Listen to learn about more winners “in-store.” Technology is helping to ease the pain of on-shelf availability, but don’t look for shelves to be fully stocked until the end of 2021, according to guests Danielle Fand, director of analytics and insights and Beth Faught, director of retail from sales and marketing services company CROSSMARK. On the upside, trade promotions will resume and some category gains will remain. Listen to learn about more winners “in-store.”
46 minutes | 2 months ago
At the Crossroads of Change in CPG Retail
IRI’s Growth Insights C-Suite Conversations feature insights and best practices from CPG and retail industry leaders. The experiences of these executives and their companies demonstrate the agility and foresight that keeps our industry dynamic. This episode features Chris Moye, chief executive officer of CROSSMARK. In conversation with IRI’s KK Davey, president, Strategic Analytics and Kurian Thomas, retail chief operating officer, Moye shares insights on driving change and repositioning the sales and marketing services company for a digital future, creating a road map for this companies at the crossroads of brick-and-mortar and e-commerce.
46 minutes | 2 months ago
COVID-19's Impact on Retail Media Networks
Like e-commerce, retail media platforms experienced growth during the pandemic, as more consumers searched and shopped online. Special guest Abishake Subramanian, senior director and head of advertising and partnerships at Sam’s Club, joins IRI’s Mike Ellgass, executive vice president of retail marketing solutions, to talk about this intersection of marketing and technology and how CPGs can realize a high return on ad spend with targeted, measurable media.
29 minutes | 3 months ago
Measuring Retail KPIs and Performance Post-COVID
Market share was traditionally viewed within retail brick & mortar, but in the post-pandemic world, it’s expanded to include omnichannel and even share of stomach. IRI’s Kurian Thomas, COO of Retail and Retail Executive John Holtzapfel talk about metrics that can help CPGs and retailers measure their success in 2021 and beyond. Learn about these topics: [1:21] Recap of 2020 [2:58] Lapping early pandemic growth [6:00] The challenges with traditional metrics [9:43] Using market share to gauge performance [13:16] Retailers and market data trends [15:37] Unlocking a true understanding of performance [22:51] New households and buyers [25:40] Key takeaways
58 minutes | 3 months ago
Fabian Garcia, President, Unilever North America
IRI’s Growth Insights C-Suite Conversations feature insights and best practices from CPG and retail industry leaders. The experiences of these executives and their companies demonstrate the agility and foresight that keeps our industry dynamic. This episode features Fabian Garcia, president of Unilever North America. Andrew Appel, president and CEO of IRI and Jenn Hetrick, who leads IRI’s Unilever team, spoke with Garcia about how his 40 years of business experience shaped his quick response to the pandemic. They also discuss how Unilever is developing its United for America initiative, strengthening a strong corporate culture that makes a difference in the communities it serves, partnering with IRI and more.
57 minutes | 3 months ago
Understanding How to Make Beer Data Work For You, with Ryan Toenies of IRI
IRI’s Ryan Toenies, Consultant, Client Insights, makes a guest appearance on The Good Beer Matters podcast and explains how the beer industry can interpret and utilize data to make better business decisions. Data including household profiles and point-of-sale data are just two inputs that deliver insights that can help beer – and other – businesses make smarter decisions.
31 minutes | 4 months ago
SNAC Cast - SNAXPO Special Edition with Sally Lyons Wyatt, IRI
Snacking saw king-sized growth in 2020, but matching that growth in 2021 is possible! Sally Lyons Wyatt, EVP & Practice Leader, Client Insights, at IRI, talks with SNAC Cast about the snacking trends that emerged from the pandemic and explains why consumer mobility will be the most significant theme in 2021.
45 minutes | 4 months ago
Consumers Discover and Rediscover Conagra Brands
Conagra Brands’ focus on innovation and collaboration helped the CPG giant successfully navigate a turbulent 2020. Tom McGough, executive vice president and co-chief operating officer for Conagra Brands and IRI’s President and CEO Andrew Appel predict that many pandemic strategies, including adhering to fundamental principles, agility, a culture of connectedness and strong retail partnerships will work their magic in the future as well. Learn about these topics:[1:51] Adjusting to the challenges of 2020[10:38] Innovation and success with millennials[18:01] Sustaining growth in 2021[24:40] Driving innovation with retail partners[33:45] Collaborating in a virtual world [40:22] Key takeaways
32 minutes | 5 months ago
The Time is NOW for Fresh
Fresh foods were on board with the e-commerce ride of 2020. And fresh departments were agile in responding to the varying needs of American households on lockdown. But retailers need to work now – ahead of increased social mobility – to promote fresh foods’ role in solutions that span the grocery store. Listen to the latest episode of Fresh Perspectives with Sally Lyons Wyatt, IRI’s EVP, Center-of-Store and Produce Vertical, and Jonna Parker is Principal of IRI’s Fresh Center of Excellence for more on how to position fresh foods for 2021 and beyond.
35 minutes | 5 months ago
Retaining Confident Cooks
2020 saw home kitchen activity increase dramatically, with households cooking most meals at home. From YouTube tutorials and shoppable recipes to targeted marketing and investments in e-commerce and searchability, Chris Dubois, Senior Vice President of the Protein Practice at IRI talks about positive ways the CPG retail industry supported home cooks and provides strategies for retaining a significant share of the food dollar in 2021 and beyond.
48 minutes | 5 months ago
CPG Guys Podcast: Retail Media Platforms with IRI’s Michael Ellgass
The CPG Guys Sri Rajagopalan and Peter V.S. Bond are joined by Michael Ellgass, EVP of Technology & Retail Media Platforms at IRI. Michael speaks about the growth in retail media capabilities that brands can leverage to win search and efficiently target messaging to the ideal shoppers.
46 minutes | 5 months ago
Keeping Spirits Bright
Seth Kaufman, president and CEO of Moët Hennessy, North America, maker of upscale wine and spirits brands, talks with IRI’s KK Davey, president of strategic analytics, about game-changing virtual strategies that encouraged consumers to celebrate small milestones during a pandemic and stay connected to their favorite brands. Kaufman also shares his perspective on servant leadership, supply chain, pricing strategies, the importance of data and analytics, and much more.
51 minutes | 5 months ago
Strategies for Succeeding in the Age of Permissible Marketing
This episode of IRI’s C-Suite Conversations features Scott Howe, CEO LiveRamp, an IRI partner. LiveRamp is a behind-the-scenes company in CPG committed to building and nurturing the most trusted offline and digital identity resolution technologies. Howe talks with Nishat Mehta, chief product officer and president of the IRI Media Center of Excellence, about connecting with shoppers in an online world, new restrictions on how we collect and use data, the power of collaboration and more.
69 minutes | 6 months ago
Campbell Embraces Its Brands’ Roles as “Fabric of the Nation”
Our latest installment of the IRI Growth Insights C-Suite Conversation series features an in-depth discussion with Mark Clouse, president and CEO of Campbell Soup Company. He talked with IRI CEO Andrew Appel about working arm-in-arm with retailer partners to serve the unique needs of consumers in a pandemic and beyond. With a shift to at-home consumption, Campbell Soup is well positioned to support multitudes of new cooks, and Clouse shares the importance of media in building relevance with different consumers.
30 minutes | 6 months ago
Grocery Channel Merchandising Through the Pandemic
Add in-store displays to the list of CPG retail changes that have occurred throughout the pandemic. As retailers are clearing the aisles of displays to accommodate safe distancing, they’re also taking a hard look at both the number of items promoted as well as the categories that earn this valuable real estate. Join IRI’s Bill Ilaria, Principal of In-Store Solutions and Jim Danielson, Consultant, Client Insights, In-Store Solutions Group to learn how these changes are impacting in-store activity and competition.
33 minutes | 7 months ago
Nutrition in the New Normal
With more than half of Americans now making virtually all of their meals at home, creative, fun and nutritious cooking is at the forefront of consumers’ minds. Healthy, well-balanced diets, with a sprinkling of indulgence, is both an opportunity and challenge today. Join K2 President Kim Kirchherr and IRI’s own Chris Dubois, head of IRI’s Protein practice, as they discuss how the pandemic has challenged and changed home cooking.
30 minutes | 7 months ago
Beyond Billboards: Connecting with Consumers Out of Home
Out-of-home advertising conjures images of billboards dotting the highway, but digital enablement is not only energizing billboards, it’s altering the entire out-of-home landscape, including in-store screens, audio and signage. Leslie Lee, vice president of marketing for Vistar Media and Shelly Murphy, principal with IRI’s Media Center of Excellence, share measurable strategies for retailers and brands to connect with consumers.
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